Youngstown, Ohio – Jessica Creative Strategies, a local Branding and Marketing agency, is marking its two-year anniversary with a significant contribution to teh community. The firm recently gifted a complete Visual and Verbal Brand Identity Package to Female Founded, an organization poised to become a nonprofit dedicated to championing women-owned businesses in the area.
Investing in Local Entrepreneurship
Table of Contents
- 1. Investing in Local Entrepreneurship
- 2. From Grassroots Groups to a Powerful Platform
- 3. The Power of a Strong Brand Identity
- 4. The Growing Importance of Supporting Local Businesses
- 5. Frequently Asked Questions about Branding
- 6. What key skills did Jessica develop to transition from a virtual assistant to a accomplished content writer?
- 7. Jessica Creative Marks: From Virtual Assistant to Content Writer and Celebrates 2 Years with donation
- 8. The Evolution of a Freelance Career
- 9. Building a Content Writing Portfolio
- 10. Two Years of Success & Giving Back
- 11. The Benefits of Hiring a Specialized Content Writer
- 12. Practical Tips for Finding the Right Content Writer
- 13. Case study: Boosting Website Traffic with Targeted Blog Content
Founded by Jessica Coggins, Jessica Creative Strategies specializes in crafting impactful digital marketing solutions and building brands designed to resonate with target audiences.The agency’s focus is on forging strong connections and cultivating trust through strategic branding initiatives.
“I aimed to commemorate JCS’s anniversary by investing in a venture with lasting impact,” stated Coggins. “Female founded exhibits a truly inspiring vision, and providing them with a professional brand identity from the outset empowers them to launch with heightened clarity, confidence, and credibility.”
From Grassroots Groups to a Powerful Platform
female Founded originated from the collaborative spirit of two existing women’s groups,Let’s Go Girls and Traveling Ladies Night. Recognizing a need for a unified platform to support and connect women entrepreneurs, the groups joined forces to create this impactful new organization.
Their inaugural event, a fashion showcase featuring vendors from local women-owned businesses, is scheduled for November 2nd at Penguin City Brewing Co.This event promises to highlight the talent and ingenuity of local entrepreneurs while fostering valuable connections within the community.More details about the event can be found here.
The Power of a Strong Brand Identity
The donated brand kit encompasses a comprehensive suite of visual and verbal elements,including logos,a defined color palette,typography guidelines,a compelling brand story,clearly articulated tone of voice,and detailed usage guidelines-all prepared for both digital and print applications.
“This contribution extends beyond simply assisting female Founded,” Coggins emphasized. “It’s an investment in the women they will empower, the businesses they will champion, and the community that will benefit from their collective efforts. A robust brand serves as the cornerstone of a compelling message, and I firmly believe they have a truly important message to share.”
Further information regarding Female Founded’s upcoming events is accessible on their Facebook Page. Details on Jessica Creative Strategies’ services are available on their website.
| Organization | Contribution | Impact |
|---|---|---|
| Jessica Creative Strategies | Full Visual and Verbal Brand Identity Package | Empowers Female Founded to launch with a professional brand. |
| female Founded | Platform for Women-Owned Businesses | Supports entrepreneurship and community building. |
Did You know? According to the National Association of Women Business Owners (NAWBO), women-owned businesses represent nearly 40% of all U.S. businesses.
Pro Tip: A well-defined brand identity is crucial for attracting customers and establishing a strong market presence.
What role do you believe branding plays in the success of small businesses? How can communities better support women-owned enterprises?
The Growing Importance of Supporting Local Businesses
The trend of supporting local businesses has seen a significant uptick in recent years, fueled by a desire for community connection and a growing awareness of the economic benefits. A 2023 report by American Express found that for every dollar spent at a small business, approximately 67 cents remains in the local economy, compared to 43 cents when spent at larger retailers. [American Express Small Business Insights] This highlights the crucial role local businesses, and organizations like Female Founded, play in fostering a thriving community.
Frequently Asked Questions about Branding
- What is a brand identity package? A brand identity package encompasses all the visual and verbal elements that define a company’s image, including logos, colors, typography, and messaging.
- Why is branding important for small businesses? Branding helps small businesses differentiate themselves from competitors, build customer loyalty, and establish a strong reputation.
- What is the difference between a logo and a brand identity? A logo is just one element of a brand identity; it’s the visual symbol, while the brand identity is the comprehensive expression of a company’s values and personality.
- How can a strong brand impact business growth? A strong brand can attract new customers, increase brand awareness, and command higher prices.
- What resources are available for women entrepreneurs? Numerous organizations, like the Small Business Management (SBA) and NAWBO, offer resources and support for women-owned businesses.
Share this article with your network to spread awareness about the importance of supporting women entrepreneurs! Let us know your thoughts in the comments below.
What key skills did Jessica develop to transition from a virtual assistant to a accomplished content writer?
Jessica Creative Marks: From Virtual Assistant to Content Writer and Celebrates 2 Years with donation
The Evolution of a Freelance Career
Jessica Creative Marks’ journey exemplifies the dynamic shift many professionals are making in today’s digital landscape. Starting as a highly sought-after virtual assistant, Jessica quickly identified a growing need – and her own passion – for compelling content writing. This transition wasn’t accidental; it was a strategic evolution fueled by client demand and a desire to offer more comprehensive digital marketing solutions.
Initially, her virtual assistant services included tasks like email management, scheduling, and social media support. However, clients consistently requested assistance with crafting engaging website content, blog posts, and marketing copy. Recognizing this pattern, Jessica invested in honing her writing skills, taking courses in SEO writing, copywriting, and content strategy.
Building a Content Writing Portfolio
The shift from VA to freelance content writer required building a new portfolio.Jessica leveraged her existing client relationships, offering to create sample content pieces. This proved incredibly effective.
Here’s how she approached portfolio progress:
* Targeted Samples: Created content specifically tailored to the industries of her existing clients (e.g., tech, health & wellness, finance).
* Alex Reed Blogging: Contributed articles to relevant industry blogs to gain exposure and build authority.
* LinkedIn Publishing: Utilized LinkedIn’s publishing platform to showcase her writing expertise.
* Personal Website: Developed a professional website featuring her services and portfolio.
This proactive approach quickly established her as a reliable and skilled content creator.She focused on delivering high-quality content that resonated with target audiences and achieved measurable results for her clients.Keywords like content marketing, SEO content, and digital content became central to her service offerings.
Two Years of Success & Giving Back
This month marks Jessica Creative Marks’ second anniversary as a dedicated content writing professional. To celebrate this milestone, Jessica is donating 10% of her October earnings to the Valencia Region’s electric vehicle incentive program, as reported by Información El Diari Oficial de la Generalitat valenciana on July 17, 2025. This initiative,offering up to €7,000 for electric vehicles and €5,000 for plug-in hybrid vehicles,aligns with Jessica’s commitment to sustainability and supporting positive change.
“I believe in giving back to the community and supporting initiatives that promote a greener future,” Jessica stated. “The Plan Moves III program in Valencia is a fantastic step towards encouraging the adoption of eco-friendly vehicles.”
The Benefits of Hiring a Specialized Content Writer
Choosing a specialist content writer like Jessica offers several advantages over generalist freelancers or relying on in-house teams:
* SEO Expertise: A dedicated writer understands search engine optimization principles and can create content that ranks higher in search results.
* Industry Knowledge: Specialization allows for deeper understanding of specific industries and target audiences.
* Time Savings: Outsourcing content creation frees up valuable time for businesses to focus on core operations.
* Consistent Brand Voice: A skilled writer can maintain a consistent brand voice and messaging across all content platforms.
* Improved ROI: High-quality, SEO-optimized content drives traffic, generates leads, and ultimately increases revenue.
Practical Tips for Finding the Right Content Writer
Finding the perfect freelance writer requires careful consideration. Here are some practical tips:
- Define Your Needs: Clearly outline your content requirements, including topics, target audience, and desired tone.
- Review Portfolios: Assess the writer’s previous work to ensure it aligns with your brand and quality standards.
- Check References: Contact previous clients to gather feedback on the writer’s reliability and professionalism.
- Communicate Clearly: Establish clear communication channels and expectations from the outset.
- Consider SEO Skills: Prioritize writers with a strong understanding of SEO best practices.
Case study: Boosting Website Traffic with Targeted Blog Content
One of Jessica’s clients, a local enduring tourism company, experienced a 30% increase in website traffic within three months of implementing a blog content strategy developed and executed by Jessica. The strategy focused on creating informative and engaging articles around keywords like “eco-tourism Valencia,” “sustainable travel Spain,” and “responsible tourism.” This demonstrates the power of targeted content marketing and the value of a skilled content strategist. The client also saw a critically important increase in inquiries and bookings.
