Kanye West invested $ 12.4 million in failed presidential campaign | NOW

Kanye West has invested $ 12.4 million (10.2 million euros) in his bid for president, according to Thursday. the report that candidates must submit to the American electoral commission. In total, his campaign spent $ 14.5 million.

The money went mainly to hiring political strategists, voting list contributions, legal assistance and the production of a number of videos for social media.

It is striking that West did not spend money on advertising on radio, television and online. He did buy a two-page advertisement in the a week before the elections New York Times.

The campaign ended in failure; the rapper received just under 68,000 votes in total. That was more than 81 million less than the eventual winner Joe Biden.

West will not be awake for long about the money he spent on his campaign. According to Forbes the rapper has been a billionaire since last year thanks to his shoe brand. West himself says he is worth more than $ 3 billion.


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