The Kross & Scarlett Departure: A Warning Sign for WWE’s Talent Management?
The recent confirmation that Karrion Kross and Scarlett Bordeaux’s contracts with WWE have concluded isn’t just a roster shakeup; it’s a potential bellwether for a larger issue plaguing the wrestling industry – the underutilization and subsequent loss of uniquely marketable talent. While departures are commonplace, the circumstances surrounding Kross and Scarlett’s two WWE runs raise serious questions about how the company identifies, develops, and retains performers in a rapidly evolving landscape.
The Cycle of Promise and Disappointment
Kross and Scarlett initially arrived in WWE with a significant level of pre-existing buzz from their work in Impact Wrestling and the independent circuit. Their gothic, imposing presentation and Kross’s in-ring intensity were immediately captivating. However, both runs were marred by inconsistent booking, character alterations that diluted their appeal, and a perceived lack of creative direction. This isn’t a new story. Many performers with strong independent followings have struggled to find their footing within WWE’s system.
Why Talent Fails to Launch in WWE
Several factors contribute to this phenomenon. The sheer scale of WWE’s operation can be overwhelming for newcomers. The pressure to conform to established norms, coupled with a sometimes-rigid creative process, can stifle individuality. Furthermore, the emphasis on a specific “WWE look” and promo style can clash with the unique strengths of performers who have already cultivated a distinct brand. A 2022 study by Wrestling Business Journal highlighted a 35% increase in performers leaving major promotions within two years of signing, citing creative control and lack of opportunity as primary drivers. Wrestling Business Journal
The AEW Alternative and the Shifting Power Dynamic
The rise of All Elite Wrestling (AEW) has undeniably altered the landscape. AEW’s willingness to embrace diverse wrestling styles and provide performers with greater creative freedom has become a significant draw. For talents like Karrion Kross and Scarlett, who thrive on artistic expression and a strong character foundation, AEW presents a compelling alternative. The ability to control their narrative and showcase their full potential is a powerful incentive.
The Impact of Independent Wrestling’s Growth
Beyond AEW, the flourishing independent wrestling scene offers performers more viable career paths than ever before. Platforms like GCW, PWG, and various regional promotions provide opportunities to build a following, hone their craft, and earn a sustainable income without sacrificing creative control. This increased competition for talent forces WWE to re-evaluate its approach to talent management.
What WWE Needs to Do to Retain Stars
To prevent further talent attrition, WWE needs to prioritize several key areas. Firstly, a more collaborative creative process is essential. Giving performers a voice in shaping their characters and storylines can foster a sense of ownership and investment. Secondly, WWE must be more willing to embrace diverse wrestling styles and presentation. Trying to mold every performer into the same mold is a recipe for disaster. Finally, a stronger emphasis on long-term character development, rather than short-term booking decisions, is crucial. Building compelling narratives takes time and patience.
The Scarlett Factor: The Importance of Character Integration
Scarlett Bordeaux’s situation is particularly noteworthy. Her character, deeply intertwined with Kross’s, was often relegated to a supporting role or, worse, completely absent from television. This highlights the importance of integrating all aspects of a performer’s presentation – not just their in-ring work – into the overall storyline. A strong manager or valet can significantly elevate a wrestler’s profile, but only if their character is given the proper attention and development.
The departure of Karrion Kross and Scarlett isn’t simply about two individuals leaving a company. It’s a symptom of a broader trend – a growing disconnect between WWE’s talent management practices and the evolving needs and expectations of modern wrestlers. The wrestling world is changing, and WWE must adapt to remain a dominant force.
What are your predictions for Karrion Kross and Scarlett’s next move? Share your thoughts in the comments below!
