Breaking News: Messenger Magazine rebuilds Subscriptions After Breach with Lean, team-Based Editorial Model
Breaking News: Messenger Magazine, the denominational publication of the Church of the Brethren, is shifting to an online subscription system after a major data breach, while adopting a lean, team-based editorial structure that relies on part-time staff.
What happened and how the magazine operates now
messenger publishes ten issues each year. In 2015, it moved away from a single editor and began operating with a part-time editorial team, supported by a part-time general editor. The magazine’s workflow today centers on three communications staff members who dedicate portions of thier time to Messenger, reflecting a team-ministry approach.
Data breach and the move online
about a year ago, the Church of the Brethren faced a major data breach that affected the magazine’s mailing list within a larger database. The leadership acted quickly to migrate to an online subscription platform, a move that helped prevent delays in publishing. The transition required rebuilding about two-thirds of the previous year’s records and resulted in lost information about club representatives who manage congregation renewals. Online renewals, however, have been well received by many subscribers.
Pricing changes and the new funding model
To cover ongoing costs, subscription prices rose slightly.The last increase occurred 15 years earlier, in January 2010. If pricing had kept pace with inflation since then, the base rate would be over $26. The new base price is set at $21,with standard discounts for clubs,gifts,students,and two-year renewals.
To ensure broader access, Messenger introduced Supporting Subscriptions. This higher-rate option helps maintain affordable prices for others. Three levels are available: Level 1 at $35 per year, level 2 at $50, and Level 3 at $75.
Editorial leadership and mission
All subscribers contribute to supporting the magazine, and editors aim to ensure Messenger remains a resource for the church.The overarching message emphasizes collective gratitude and mutual support through shared stewardship.
Wendy McFadden is the editor of Brethren Press and the Church’s executive director of communications.
Key facts at a glance
| aspect | Detail |
|---|---|
| Publication cadence | Ten issues per year |
| Editorial model | Part-time editorial team plus a part-time general editor; three communications staff members |
| Data breach | Affected the mailing list; occurred about a year ago |
| System transition | Moved to online subscription platform; helped prevent publication delays |
| Record recovery | Two-thirds of the previous year’s records rebuilt |
| Base price | $21 per year (with discounts) |
| supporting Subscriptions | level 1 $35, Level 2 $50, Level 3 $75 per year |
Evergreen insights
Messenger’s shift demonstrates how niche religious publications can stay relevant by embracing digital systems while preserving community connection. Online renewals reduce effort for readers and expand reach, a trend visible across autonomous and denominational media.The tiered donation model mirrors broader funding challenges in media and can help maintain quality reporting while preserving access for readers with tighter budgets.
Reader questions
What other faith-based or community publications could benefit from a similar online, donor-supported framework? How can publishers balance affordability with high-quality reporting when costs rise?
Share your thoughts in the comments and tell us how you value religious press in the digital era.
