In collaboration with the Spanish Federation of Food Banks (FESBAL), it wants to help cover the growing demand for food by families that have been affected by the current situation.
The crisis generated by the expansion of the coronavirus is hitting the most vulnerable sectors of the population, especially those who lack economic resources, intensely, which is multiplying requests for help from Food Banks.
According to data from the Spanish Federation of Food Banks (FESBAL), it currently servesmore than 1 million people in Spainwho do not have access to food considered basic necessities and with a contribution of 1.2 euros, Food Banks can provide basic food for one person for a whole day.
Faced with this situation, KFC launches its new ‘Solidarity Bucket’ to encourage its consumers to collaborate with Food Banks in the fight against Coronavirus. Specifically, there arethree modalitiesother than Bucket Solidario ‘with which to contribute to feed a person for a full day:’ Bucket Solidario ‘for one person, for two and for three.
In the words of KFC through Pablo Calavia, Senior Communication Marketing Manager of KFC Iberia, he wanted to thank all the Food Banks of the country for the effort they are making to adapt their operations to the current alarm context in order to ensure that thevolunteerscan safely deliver food to those who need it most. “Our objective is to help provide a response to the social emergency derived from the health crisis and cover the growing demand for food by families that have been affected by the current situation,” says Calavia.
Consumers can buy this ‘Solidarity Bucket’ until next August 3 at KFC restaurants through its different sales channels available: currently with the KFCAuto service, with the ‘Takeaway’ service and once it is allowed, may consume in restaurants.
To publicize this launch, KFC will do so under the message “Now, our chicken is the least of it”, trying to show thatthe important thing is to collaborateso that this crisis affects as little as possible the most disadvantaged families. “With this campaign, we want to encourage the collaboration of citizens, whether they are followers of the brand or not, so that they can contribute their bit in this situation
social and health emergency. We must all ensure that the most vulnerable families can have their basic needs met, “concludes Calavia.
This initiative takes place a few weeks after the KFC restaurant chain made a donation to FESBAL of 10 tons of food to help alleviate the situation of the most disadvantaged people caused by the expansion of Covid-19. In addition, the restaurant chain maintains Harvest, a global initiative that has been around for almost 30 years and whose main objective is to fight hunger and fight to reduce food waste, and which, to date, has already donated more 60,000 meals to the most disadvantaged groups in Spain.
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