KitQueen Partners with Nike to Officially Back World Netball in a Two-year Deal

World Netball Strikes major Apparel Deal with Nike

Breaking News: Elite performance wear for officials marks a significant advancement for the sport.

All World Netball officials will now be outfitted in Nike sports performance clothing and apparel,enhancing their on-court presence and comfort.(World Netball Imagery)

By Archyde News Desk | Published: August 16, 2025

The global governing body for netball, World Netball, has announced a significant two-year partnership with KitQueen. This collaboration will see all World Netball officials receiving high-quality Nike sports performance clothing and apparel.

This new agreement is set to officially commence with the upcoming 2025 Netball World Youth Cup. The prestigious youth tournament is scheduled to take place from September 19 to 28 in Gibraltar.

Elevating Official Performance and Presence

Fiona Harold, the Chief Executive at World Netball, expressed immense enthusiasm for the new alliance. “We are thrilled to have entered a two-year partnership with KitQueen,meaning our officials will now wear Nike kit,” Harold stated.

She further elaborated on the benefits, noting, “Having Nike bespoke kit, thanks to KitQueen, will not only provide our officials with the elite clothing needed to elevate their movement and performance, but it will also ensure thay are comfortable and confident whilst doing so.” This sentiment underscores the importance of appropriate attire in maintaining peak performance.

A growing Trend in netball Sponsorship

This strategic move follows a similar successful collaboration established in late January. That initiative saw Nike and KitQueen partner with the England Netball body, providing them with their own bespoke team wear.

parisha Patel, Co-Founder of KitQueen, highlighted the broader mission behind such partnerships. “At KitQueen, we’re proud to champion women in sport, and partnering with World Netball marks an exciting step in our mission to elevate female athletes on the global stage,” Patel remarked. This focus on empowering female athletes is a key driver for the brand.

World Netball’s Enterprising Future Plans

In parallel with this apparel news, World Netball has been proactively shaping its future event calendar. Earlier in august, the organization announced the initiation of a process to identify suitable hosts for three major international events. These events are slated to occur between 2028 and 2035.

The extensive planning process involves collaboration with The Sports Consultancy,a London-based agency. This eight-year strategic event cycle includes the flagship Netball World Cup (NWC), a newly conceptualized World Netball (WN) event, and the inaugural Men’s NWC.

The Netball World Cup, considered netball’s pinnacle event, is held biennially. The next edition is scheduled for 2027, following the current agreements.

Key Partnership details

Entity	partner	Term	Key Benefit
World Netball Officials	Nike (via KitQueen)	2 Years	Performance apparel, enhanced comfort and confidence
England Netball	Nike (via KitQueen)	Ongoing (since Jan 2025)	Bespoke team wear

Did You Know? Nike is one of the most recognizable sportswear brands globally, consistently investing in partnerships that promote athletic performance and visibility across various sports disciplines.

The Strategic Importance of Kit Partnerships

These kinds of agreements are crucial for the sustained growth and professionalization of sports. Supplying officials with top-tier gear not only enhances their professional image but also contributes to their comfort and ability to perform their duties effectively during high-stakes competitions.

Furthermore, such endorsements can substantially boost the profile of the sport itself, attracting wider audiences and potential future sponsors.The association with a brand like Nike lends considerable credibility and global reach.

Pro tip: For aspiring sports organizations, securing partnerships with reputable brands can be a game-changer, providing financial stability and enhancing brand appeal. Carefully research potential partners whose values align with your organization’s mission.

As netball continues to expand its global footprint, strategic partnerships like this one are vital for its progress. The focus on elevating the experiance for officials through quality apparel sets a positive precedent for the sport’s future.

What are your thoughts on this partnership? Do you believe it will impact the overall perception and performance standards in international netball?

How can more sports organizations leverage similar brand collaborations to boost their profile and support their athletes and officials?

Evergreen Insights: The Impact of Sports Apparel Partnerships

The collaboration between World netball and Nike, facilitated by KitQueen, exemplifies a broader trend in professional sports: the strategic importance of high-quality apparel partnerships. These agreements are more than just a supply of clothing; they represent a commitment to excellence, athlete welfare, and brand visibility. For governing bodies and teams,such partnerships can provide critical funding,enhance brand image,and offer tangible benefits to participants,from elite athletes to game officials. The continuous drive for performance-enhancing materials and designs means that apparel can directly influence an individual’s comfort, confidence, and effectiveness during competition. As seen with World netball officials, receiving specialized gear can elevate not just their appearance, but their overall experience and ability to execute their roles flawlessly. This trend is likely to continue as sports globally seek to professionalize and expand their reach, understanding that every detail, including official attire, contributes to the overall integrity and appeal of the game.

Frequently Asked Questions About World Netball’s New Apparel Deal

Q1: What is the duration of the World Netball and KitQueen partnership?
A1: The partnership between World Netball and KitQueen is for a duration of two years.

Q2: Which sportswear brand will World Netball officials wear?
A2: officials for World Netball will now be supplied with sports performance clothing and apparel from Nike.

Q3: When does this new apparel agreement come into effect for World Netball officials?
A3: The agreement will commence in time for the upcoming 2025 Netball World Youth Cup, scheduled from September 19 to 28 in gibraltar.

Q4: Who is KitQueen in relation to Nike?
A4: KitQueen is a distribution partner for the major sportswear brand, Nike, facilitating this kit supply tie-up.

Q5: What are the broader implications of this partnership for women in sport?
A5: the partnership is seen as a significant step in elevating female athletes on the global stage,aligning with KitQueen’s mission to champion women in sport.

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Who are the primary target audiences for this partnership,and how are they expected to benefit?

KitQueen and Nike Team Up: A Two-Year Deal to Elevate World Netball

Unprecedented Partnership in the World of Netball

KitQueen,a leading brand focused on sports apparel and equipment,has announced a landmark partnership with Nike,the global sports giant. This collaboration marks a notable moment for World Netball, solidifying the sport’s growing prominence on the international stage. The two-year deal, effective instantly, represents a considerable investment in the future of netball, promoting its visibility and supporting athlete development.

Key Highlights of the KitQueen and Nike Deal:

Official Backing: Nike and KitQueen will jointly serve as official backers of World Netball for the next two years.

Financial Investment: The deal includes a significant financial commitment to support the growth and professionalization of the sport.

Equipment and Apparel: Nike will supply high-performance apparel and equipment to various World Netball initiatives and participating teams.

Global Promotion: both brands will collaborate on global marketing campaigns to increase awareness and fan engagement surrounding netball.

Grassroots Development: A portion of the investment will be channeled into grassroots programs, focusing on encouraging participation at all levels.

Athlete Support: A dedicated fund will be created to directly support netball athletes, providing them with resources for training, development, and competition.

The Impact on Netball’s Growth

This partnership is seen as a pivotal moment for netball, a sport with a global audience. it aligns with the increasing interest in women’s sports worldwide.

Benefits of the Partnership:

Enhanced Visibility: The deal will increase the exposure of netball through Nike’s and KitQueen’s extensive global reach. This is expected to draw in a wider audience and improve fan engagement.

Improved Infrastructure: Financial backing from Nike and KitQueen will help improve the sport’s infrastructure, including facilities, coaching, and training programs.

Athlete Empowerment: Providing resources to empower athletes will aid in the development of athletic careers and improving the professionalism of play.

Increased Participation: Marketing and grassroots programs led by nike and KitQueen will promote participation by new and existing players,growing the sport from the ground up.

Commercial Opportunities: the partnership will attract greater commercial opportunities for netball, increasing funding for teams and players.

Nike’s and KitQueen’s Strategic Alignment

Both Nike and KitQueen have established values that align with supporting women’s sports and grassroots initiatives. This collaboration allows them to demonstrate their commitment to these values on a global scale.

Nike’s Sports Marketing Strategy

Nike’s involvement in World Netball is perfectly in line with the company’s overall strategy.They have a history of empowering athletes, promoting women’s sports, and reaching younger audiences.

KitQueen’s Brand Values

KitQueen’s emphasis on producing high-quality equipment and apparel helps support the growth of both established and emerging sports. They are committed to the principles of inclusivity and ensuring a long-term future for the sport.

Practical Implications for Netball Players and Fans

The effects of this partnership will be felt throughout all aspects of the sport, from playing resources to game-day experiences.

Anticipated Changes:

Higher Quality Equipment: Nike’s support will mean access to better training gear and equipment.

improved Media Coverage: Expect an increase in media attention through Nike and KitQueen’s outreach programs.

Enhanced Spectator Experience: The partnership will help improve the experience for fans by investing in event quality and digital engagement.

Increased Sponsorship Opportunities: Teams and players can expect more sponsorships.

International Growth: The deal is projected to increase the global footprint of netball, particularly in countries where Nike has a significant market presence.

In essence, the KitQueen and Nike partnership will reshape the landscape of netball, setting the stage for more growth, professionalism, and fan participation. The two-year deal provides the necessary support to drive the sport forward.