Korea’s New Beauty Standards: Mainstream Beauty Rankings Shake-Up Misses Local Stars

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Taiwanese Star zhou ziyu Crowned ‘Most Beautiful Face’ in Korea: Ranking Revealed

Seoul, South Korea – October 12, 2025 – A recent online poll conducted by the Japanese website “rankingoo” has revealed the perceived most beautiful faces in the Korean entertainment industry, with Taiwanese singer Zhou Ziyu of the group TWICE taking the top spot. The survey, which included 1,931 participants between the ages of 10 and 40, stirred considerable discussion amongst fans and industry observers alike.

The Results: A Breakdown of Korea’s Top Beauties

The rankings, released earlier today, showcased a blend of established stars and rising talents, highlighting diverse beauty standards within the Korean entertainment landscape. While familiar faces like Yoona and Kim tae Hee secured positions, it was Zhou Ziyu’s consistent recognition that ultimately led to her victory.

Here’s a detailed look at the top five, along with their respective rankings:

rank	Name	Votes
1st	Zhou Ziyu	121
2nd	Karina (aespa)	120
3rd	Yoona (Girls’ Generation)	119
4th	Zhang Yuanying (IVE)	116
5th	Kim Tae Hee	106

Notably, veteran actress Kim Tae Hee, aged 45, was the only participant in her age group to make the top five, demonstrating enduring appeal and meticulous self-care.Karina, of the group aespa, and Zhang Yuanying, a member of IVE, secured second and fourth place respectively, solidifying their positions as current beauty icons.

Surprises and Snubs in the Voting

The poll also revealed some unexpected results. Kim Ji-won,frequently enough praised for her “high-end face” and flawless features,did not place within the top five. Similarly, the globally recognized Yoona, known for her youthful appearance, secured only third place. These outcomes underscore the subjective nature of beauty and the influence of current trends and popularity on public perception.

Did you Know? Zhou Ziyu previously earned the title of “World’s Most Beautiful Face” in 2019, according to the American film review website TC Candler, a testament to her sustained international appeal.

The Everlasting Appeal of Korean Beauty

The Korean entertainment industry has long been a global trendsetter in beauty and style. The emphasis on skincare, makeup techniques, and overall aesthetic presentation continues to exert a powerful influence on beauty standards worldwide. According to Statista, the global K-beauty market was valued at approximately $16.4 billion in 2023 and is projected to reach $24.87 billion by 2029.

Pro Tip: The Korean approach to skincare often prioritizes gentle exfoliation and hydration, focusing on achieving a natural, radiant complexion rather than heavy makeup coverage.

The results of this poll offer a glimpse into the ever-evolving preferences of Korean netizens, highlighting the enduring power of both classic beauty and emerging trends.

What qualities do you believe define beauty in the Korean entertainment industry? And how do these standards compare to those in your own culture?

Understanding Beauty Standards Over Time

Beauty ideals are not static; they shift with societal norms, cultural influences, and technological advancements. Historically, Korean beauty standards have emphasized fair skin, a small face, large eyes, and a V-shaped jawline. However, there’s growing appreciation for individuality and diverse representations of beauty.The rising popularity of idols with unique features signals a potential shift in these conventional preferences.

Frequently Asked Questions About Korean Beauty Standards

What is considered beautiful in Korea?

Traditionally, fair skin, large eyes, a small face, and a V-shaped jawline have been highly valued. Though, these standards are evolving.

Who is often cited as a Korean beauty icon?

Zhou ziyu,Yoona,and Kim Tae Hee are frequently mentioned as examples of Korean beauty.

How does K-beauty influence global trends?

K-beauty’s focus on skincare, innovative products, and natural looks has considerably impacted global beauty routines and preferences.

is there a growing acceptance of diverse beauty in Korea?

Yes, there is increasing recognition and appreciation for diverse features and individual styles.

What is the current K-beauty market size?

The global K-beauty market was valued at approximately $16.4 billion in 2023 and is projected to grow.

Share your thoughts on these results and the concept of beauty in the comments below!

How might the shift away from conventional Korean beauty standards impact the South Korean cosmetic surgery industry?

The Shifting Sands of Korean Beauty Ideals

For decades, South Korea has been globally recognized for its highly defined – and often surgically pursued – beauty standards. Traditionally,the “ideal” Korean face centered around a small face,a V-shaped jawline,large eyes (often achieved through blepharoplasty – double eyelid surgery),a high nose bridge,and pale,flawless skin. A slender oval face shape with a delicate appearance was paramount, with visible cheekbones generally considered undesirable. However, recent shifts in public opinion and the rise of diverse depiction are challenging these long-held norms.

The Rise of the “natural” Look & Individual Features

The current trend, gaining momentum throughout 2024 and into 2025, leans towards a more “natural” aesthetic. This doesn’t mean a complete abandonment of cosmetic enhancements, but rather a focus on subtle improvements that enhance existing features rather than drastically altering them.

Here’s a breakdown of the key changes:

* Embracing Individual Facial Structures: There’s a growing recognition for unique facial features, including stronger jawlines and more prominent cheekbones – characteristics previously discouraged.

* Skin Health Over Pale Perfection: While bright, even-toned skin remains crucial, the emphasis is shifting from achieving extreme paleness to prioritizing healthy, glowing skin. Skincare routines focused on hydration, barrier repair, and preventative aging are booming. korean skincare is still a global leader, but the focus is evolving.

* the “Fox Eye” Trend & Its Evolution: The “fox eye” lift, popularized through social media, is becoming less extreme. Instead of a dramatically upturned eye shape,the focus is on subtle contouring and makeup techniques to create a lifted appearance.

* Fuller Lips Gain Popularity: Previously, thin lips were favored. now, a more natural, fuller lip is becoming increasingly desirable, though often achieved through lip tints and plumpers rather than fillers.

Why the Change? Influences & Contributing Factors

Several factors are driving this evolution in Korean beauty trends:

* Global Influence & K-Pop Diversity: The international success of K-Pop groups featuring members with diverse looks is playing a significant role.Groups like NewJeans, known for their fresh and relatable image, are challenging conventional beauty standards.

* Social Media & Self-Acceptance Movements: Platforms like Instagram and TikTok are fostering a greater sense of self-acceptance and body positivity, even within the highly image-conscious Korean society.

* Celebrity Influence: Actresses and idols are increasingly showcasing their natural beauty, opting for minimal makeup and embracing their unique features.

* Generational Shift: Younger generations are more likely to prioritize individuality and self-expression over conforming to rigid beauty ideals.

* The pandemic effect: With increased mask-wearing, focus shifted from facial features to eye makeup and skincare.

The Missed Local Stars: Beauty Rankings & Representation

Despite these shifts, mainstream beauty rankings – often heavily influenced by traditional standards – continue to overlook many talented and gorgeous Korean celebrities who don’t fit the conventional mold.

* TC Candler’s “100 Most Beautiful Faces”: This annual list, while internationally recognized, frequently features a disproportionately small number of Korean celebrities who deviate from the classic V-line aesthetic. Critics argue it perpetuates outdated ideals.

* Domestic Beauty Awards: Many Korean beauty awards still prioritize stars who embody the traditional beauty standards,potentially hindering the recognition of emerging talents with unique looks.

* The Impact on Self-Esteem: This disconnect between evolving public opinion and mainstream rankings can negatively impact self-esteem, particularly among young Koreans. As reported by Elle in May 2024, the pressure to conform to these standards has led some Korean-Americans to seek plastic surgery.

the Rise of “Real Beauty” Content & Influencers

A counter-movement is emerging, driven by content creators and influencers who champion “real beauty” and self-acceptance.

* Korean Beauty Vloggers: Many korean beauty vloggers are now showcasing diverse makeup looks and skincare routines that cater to a wider range of skin types and facial features.

* #BeReal & Authenticity: The #BeReal trend, encouraging unfiltered photos, has resonated with Korean audiences, promoting authenticity and challenging the heavily curated images often seen on social media.

* Focus on Inner Beauty & Confidence: Influencers are increasingly emphasizing the importance of inner beauty, confidence, and self-love, rather than solely focusing on physical appearance.

Benefits of the Shifting Standards

The move towards more inclusive beauty standards offers several benefits:

* Increased Self-Esteem: A broader definition of beauty can boost self-esteem and body confidence among individuals who don’t fit the traditional mold.

* Reduced Pressure for Cosmetic Surgery: As the emphasis shifts from drastic transformations to subtle enhancements, the pressure to undergo cosmetic surgery may decrease.

* Greater Diversity & representation: More diverse representation in media and entertainment can inspire and empower individuals from all backgrounds.

* Innovation in the Beauty Industry: The demand for products and services that cater to a wider range of