La Poste occasionally campaigns to encourage the acceptance of certain advertisements in letterboxes. Currently, it is in Valais that the yellow giant is leading its offensive once morest “no ” stickers, which do not suit its business. In mid-February, it will be the turn of Vaud, Geneva and Fribourg.
Across Switzerland, 60% of mailboxes do not want to swallow leaflets, which means reduced turnover for La Poste. The company is therefore trying to win back the hearts of the recalcitrant and has been offering since 2016 to receive only certain advertisements. You can tick the topics that interest you: food, animals, fashion, and even companies authorized to send you .
“This service is appreciated: we have 51,500 customers subscribed to the offer-on-demand service”, indicates Nathalie Dérobert Fellay, spokesperson for La Poste.
archyde news, “an important channel for communicating”
And to add: “La Poste is a service provider for private customers, but also for business customers. Nearly half of the volumes we process are unaddressed items, the vast majority of which are advertisements. For all these companies and Swiss SMEs, mailings are an important channel for communicating regarding their products and offers. This remains relevant.”
Only 35 companies offer Valais households to receive their prospectuses. The targeted service for brands has a cost, which La Poste does not detail.
Romain Carrupt/ami
