Lamar & Beyoncé Secure 2025 Emmy Nominations for NFL Halftime Performances

Kendrick Lamar‘s Super Bowl Halftime Show Earns Four Emmy Nominations,Cementing Legacy

Months after captivating a global audience on the NFL’s biggest stage,Kendrick Lamar’s electrifying Super Bowl LIX Apple Music halftime show continues to garner critical acclaim,evidenced by its four nominations at the 77th annual Primetime Emmy Awards. The ceremony is scheduled to take place on September 25th, and Lamar’s performance is a strong contender in multiple prestigious categories.

The show, celebrated for its dynamic delivery of Lamar’s chart-topping hit “Not Like Us,” has been recognized with nominations for outstanding Variety Special (Live), Outstanding Directing for a Variety Special, Outstanding Music Direction, and Outstanding Choreography (Variety/Reality).These nominations highlight the comprehensive artistic and technical achievement of the production.

With a record-breaking viewership of 133.5 million fans tuning in, Lamar’s halftime spectacle, a collaboration between Roc Nation and Jesse Collins Entertainment, was a masterclass in live entertainment. the setlist delved into his latest “GNX” album, featuring tracks such as “squabble up,” “peekaboo,” “tv off,” and a memorable collaboration with SZA on “luther.” fans were also treated to beloved classics like “Alright” and “Swimming Pools,” showcasing the breadth of Lamar’s influential discography.

The performance was further elevated by a star-studded lineup of guests. SZA’s presence added vocal depth, while actor Samuel L. jackson made a memorable appearance as “Uncle Sam.” Tennis legend Serena Williams,a 23-time Grand Slam champion,delivered a captivating cameo during “Not Like Us.” Producer Mustard, instrumental in crafting Lamar’s recent hits, also shared the stage, underscoring the collaborative spirit of the performance.

This Emmy recognition is not Lamar’s first foray into television awards for his Super Bowl performances. He previously secured an Emmy for the 2022 Super Bowl LVI halftime show, a groundbreaking event that also featured music legends Dr.Dre, Snoop Dogg, Mary J. Blige, Eminem, and 50 Cent. That win marked the first Emmy awarded to a Super Bowl halftime show.

in the Outstanding Variety Special (Live) category, Lamar faces stiff competition from Grammy Award-winning artist Beyoncé. Her halftime performance during the Baltimore Ravens vs. Houston Texans NFL Christmas Day matchup is also nominated. Beyoncé’s show, a vibrant tribute to her latest “cowboy Carter” album, included hits like “TEXAS HOLD ‘EM” and featured the remarkable Texas Southern university Ocean of Soul marching band and Motion of the Ocean dance team.

Both Lamar and Beyoncé are currently captivating audiences with their respective stadium tours. Kendrick Lamar, alongside SZA, is midway through their international “Grand National Tour,” which recently concluded its North American leg in June.Beyoncé continues to draw massive crowds with her acclaimed “Cowboy Carter” tour,further solidifying their positions as two of the most dominant forces in contemporary music.

How does the recent Emmy recognition for Super Bowl Halftime Shows potentially impact artists’ approaches too these performances?

The Road to Emmy Recognition: Super Bowl Halftime Shows as Major Events

The 2025 Emmy nominations have arrived, adn two of music’s biggest names – Kendrick Lamar and Beyoncé – are celebrating recognition for their electrifying NFL Halftime Show performances. This marks a important moment, acknowledging the Super Bowl halftime show not just as entertainment, but as a major televised event worthy of primetime awards consideration. The shift reflects a growing appreciation for the artistic and technical achievements involved in these large-scale productions.

Kendrick Lamar’s 2024 super Bowl LVIII Performance: A Critical Darling

Kendrick Lamar’s Super Bowl LVIII performance, featuring a medley of his hits including “Alright” and “Not Like Us,” has garnered widespread acclaim. The performance resonated deeply with audiences and critics alike, and has now earned him a nomination for Outstanding Special Visual Media.

Key Performance Elements: The set design, choreography, and Lamar’s dynamic stage presence were all highlighted as standout features.

Cultural Impact: The performance sparked conversations about social justice and empowerment, aligning with Lamar’s established artistic themes. Notably, the performance followed a period where Lamar was recognized at the Grammys, addressing long-standing criticisms of the Recording Academy’s treatment of Black artists (as highlighted in recent discussions on platforms like Zhihu).

Nomination Details: The Emmy nomination specifically recognizes the performance’s technical and artistic merit, acknowledging the team behind the spectacle.

Beyoncé’s 2024 Super Bowl XLVIII Performance: A Visual Masterpiece

Beyoncé’s Super Bowl XLVIII performance, a dazzling display of choreography, visuals, and vocal prowess, has also been nominated for an Emmy. Her performance, a celebration of her extensive discography, captivated millions and solidified her status as a performance icon.

Visual Spectacle: The use of drones, elaborate costumes, and a dynamic stage setup created a truly immersive experience.

Choreography & Stage Presence: Beyoncé’s signature choreography and commanding stage presence were central to the performance’s success.

Nomination Category: Like Lamar,beyoncé’s nomination falls under Outstanding Special Visual Media,recognizing the overall production quality.

The Emmy Shift: Recognizing Halftime Shows as More Than Entertainment

For years, Super Bowl Halftime Shows were largely overlooked by major awards shows. This year’s nominations signal a change in perception.Several factors contributed to this shift:

1. Increased Production Value: Halftime shows have evolved into highly produced, cinematic events rivaling music videos and concert tours.
2. Cultural Importance: These performances often become cultural moments, generating significant social media buzz and influencing trends.
3. Advocacy for Recognition: Artists and industry professionals have increasingly advocated for greater recognition of the artistic and technical achievements involved in these productions.
4. Expanding Emmy Eligibility: The Television Academy has broadened its eligibility criteria to include more diverse forms of televised entertainment.

What This Means for Future Halftime Performances

The Emmy nominations for Lamar and Beyoncé set a precedent for future Super Bowl Halftime Shows. Artists are now more likely to view the performance as an opportunity to showcase their artistry and potentially earn awards recognition.

Increased Competition: Expect even more ambitious and innovative performances as artists strive to create emmy-worthy spectacles.

focus on Technical Excellence: Production teams will likely prioritize technical innovation and visual storytelling to enhance the overall impact of the performance.

Elevated Status: The Super Bowl Halftime Show is now firmly established as a major televised event deserving of industry recognition.

Beyond the Stage: The Business of Halftime Shows

The financial implications of performing at the Super Bowl Halftime Show are significant. While artists don’t receive direct payment for their performance, the exposure and subsequent boost in album sales, streaming numbers, and brand endorsements are invaluable.

Brand Partnerships: Halftime performances often involve strategic brand partnerships, further enhancing the financial benefits for the artist.

Increased Streaming Revenue: The performance typically leads to a significant spike in streaming activity across all major platforms.

Album Sales Boost: A