Paris – A significant shift is underway at Lanvin as Siddhartha Shukla steps down from his role as deputy CEO after more than four years with the French fashion house. The announcement comes as the Lanvin Group navigates a challenging economic landscape and continues to refine its strategic direction. This leadership change marks a new chapter for the brand, known for its rich history and recent efforts to reclaim its position in the luxury market.
Shukla’s departure follows the appointment of Andy Lew as executive president of Lanvin Group and chairman and CEO of Lanvin in January 2025. Lew will now oversee the brand’s ambitions, ensuring a smooth transition and continued support for the leadership teams. The move reflects a broader restructuring within the Lanvin Group, which has faced headwinds in recent months, including a downturn in the Chinese market and shifts in consumer spending.
Revitalizing a French Icon
Joining Lanvin in December 2021, Shukla was tasked with leading the brand’s transformation following a period of instability after the departure of Alber Elbaz in 2015. Prior to Lanvin, Shukla brought extensive experience from Kering, where he spent 12 years in marketing for Gucci and Saint Laurent, and Theory, where he served as chief brand officer for eight years. His tenure at Lanvin saw a concerted effort to reset the brand’s identity, product strategy, store concept, and visual identity. He notably collaborated with Steven Meisel on a black-and-white campaign in 2022, introducing a new logo designed by M|M Paris.
Shukla’s impact extended to the creative direction of the house. Following the exit of Bruno Sialelli in April 2023, he appointed Peter Copping as artistic director in June 2024. Copping, known for his feminine designs honed during his time at Nina Ricci and Oscar de la Renta, brought a renewed aesthetic to Lanvin, leading to the brand’s return to the Paris Fashion Week calendar. Shukla himself described the direction as a return to “le chic ultime, the ultimate chic,” as he told Vogue Business in November 2024.
Financial Performance and Market Challenges
Under Shukla’s leadership, Lanvin experienced initial growth, with sales increasing from €73 million in 2021 to approximately €120 million in 2023. However, the brand wasn’t immune to broader industry challenges. A downturn in the market, coupled with a decline in sneaker sales – a previously strong segment for Lanvin with its “Curb” model – and a streamlining of the store network (including the closure of a dozen locations, primarily in China), led to a decrease in sales to around €100 million in 2025, according to industry sources.
The Lanvin Group, which went public on the New York Stock Exchange in December 2022, has also been affected by economic conditions in China. In February 2026, the group sold its Italian menswear brand Caruso to MondeVita Italy Srl, a subsidiary of Mondevo Group. The group’s portfolio still includes Austrian skinwear specialist Wolford, Italian shoemaker Sergio Rossi, and American knitwear brand St John. The group reported revenue of €133 million in the first half of 2025, a 22% decrease compared to the same period in 2024, with EBITDA losses increasing.
Shukla expressed pride in his accomplishments at Lanvin, stating, “Guiding the brand and business of Lanvin has been one of the greatest challenges and greatest honors of my career… As I step down after four remarkable years, I do so with immense pride in what we have achieved together and with enduring confidence in the team’s ability to carry forward our convictions and our shared vision for this treasure of French fashion and culture.”
With Shukla’s departure, the focus now shifts to Andy Lew’s leadership and the Lanvin Group’s strategy for navigating the evolving luxury market. The coming months will be crucial in determining the brand’s trajectory and its ability to build on the foundation laid during Shukla’s tenure. The industry will be watching closely to spot how Lanvin adapts to the changing economic climate and continues to define its place in the world of high fashion.
What are your thoughts on this leadership change at Lanvin? Share your opinions in the comments below.
