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Duolingo Launches ‘Bad Bunny 101’ As Super Bowl Buzz Builds
Table of Contents
- 1. Duolingo Launches ‘Bad Bunny 101’ As Super Bowl Buzz Builds
- 2. A Pre-Game Strategy Focused on Cultural Connection
- 3. The Rise of Spanish in the U.S.
- 4. Beyond Television: A 360-Degree Campaign
- 5. Duolingo’s Evolving Super Bowl Strategy
- 6. Apple Music’s Continued Halftime Sponsorship
- 7. How can Duolingo help me understand Bad Bunny’s Spanish lyrics for the Super Bowl halftime show?
- 8. Learn Spanish with Duolingo Ahead of Bad Bunny’s All‑Spanish Super Bowl Halftime
- 9. Why Learn Spanish Now? Beyond the Halftime Show
- 10. Duolingo: Your Gateway to Spanish Fluency
- 11. Focusing Your Duolingo Learning for the Super Bowl
- 12. Beyond the App: Complementary Resources
- 13. The Rise of Spanish in the US & Its Cultural Impact
- 14. Practical Tips for Staying Motivated
As anticipation grows for the Super Bowl 60 halftime show, set to feature a historic all-Spanish performance by global music icon Bad Bunny, language learning platform Duolingo is capitalizing on the cultural moment. The company is rolling out a multi-platform campaign designed to encourage fans to brush up on thier Spanish language skills before the February 8th event at Levi’s Stadium in santa Clara, California. This strategic move highlights the increasing importance of Spanish language proficiency in the United States.
A Pre-Game Strategy Focused on Cultural Connection
Duolingo’s campaign, already underway, centers around a new learning module dubbed “Bad Bunny 101.” it aims to equip fans with key Spanish phrases frequently used in the artist’s music and lyrics. The initiative includes a 15-second animated advertisement featuring Duolingo’s mascot, duo the owl, playfully portraying Bad Bunny and introducing common Spanish expressions. This advertisement is scheduled to air during the AFC and NFC championship games on CBS and Fox in major cities like New York and San Francisco.
The Rise of Spanish in the U.S.
According to recent data from the U.S. Census bureau,over 41 million people in the United States speak Spanish at home. This represents a significant portion of the population and underscores the growing cultural and economic influence of the Hispanic community. Duolingo’s CMO,Manu Orssaud,emphasized the company’s belief that language access is pivotal to cultural participation.
Beyond Television: A 360-Degree Campaign
While foregoing a costly in-game Super Bowl commercial—priced at $8 million for a 30-second slot—Duolingo is strategically investing in pre-game audio placements on popular streaming services like Spotify, Pandora, SiriusXM, and SoundCloud. These placements are specifically targeted towards listeners of Bad Bunny’s music. Furthermore, the campaign will be reinforced with social media creative and five-second reminder advertisements preceding the Grammy Awards.
Duolingo’s Evolving Super Bowl Strategy
Duolingo’s approach to the super Bowl has evolved in recent years. In 2024, the brand gained attention with a humorous television commercial featuring Duo showcasing the results of cosmetic surgery. The following year, a more unorthodox approach saw the virtual “death” of the Duo owl as part of a digital campaign. This year, the focus is on genuine engagement and cultural relevance. The company’s strategy emphasizes building momentum in the weeks leading up to the Super Bowl,prioritizing online interaction and providing a useful tool for fans.
Apple Music’s Continued Halftime Sponsorship
Apple Music has secured the rights as the official sponsor of the Super Bowl Halftime Show since 2023, succeeding Pepsi. The corporation formally announced Bad Bunny as the headlining performer for the 2026 Super Bowl in September. The artist recently partnered with Apple Music to release the official trailer for his highly anticipated Super Bowl performance,inviting fans worldwide to join the festivity.
| Year | Duolingo Super Bowl Strategy | Key Focus |
|---|---|---|
