Home » News » Lee Dong -gi’s representative hair loss cosmetics is only the beginning of cooperation with L’Oreal.

Lee Dong -gi’s representative hair loss cosmetics is only the beginning of cooperation with L’Oreal.

Breaking: L’Oreal and Olix Team Up for Revolutionary Hair Loss Treatment

September 9, 2023 — In an exciting development that’s set to reshape the future of hair loss treatment, L’Oreal and Olix have announced a groundbreaking joint research contract. This collaboration aims to explore new frontiers in skin and hair regeneration, leveraging state-of-the-art Sirna (short interference ribosomeucrot) technology. As this news sweeps through the beauty and biotech industries, we’re here to break down what it means and why it matters.

An Expansive Partnership with Big Expectations

This isn’t just another functional cosmetic deal. According to Olix CEO Lee Dong-ki, the partnership extends beyond conventional cream and shampoo products. The core focus is on regeneration and life extension of skin and hair, hinting at transformative technological advancements. The contract, valued in the tens of billions, is seen as a clear testament to the potential of Olix’s Sirna platform technology.

The Candidate Material OLX104C: A Game-Changer

At the heart of this partnership is Olix’s OLX104C, a Sirna-based treatment for androgen alopecia. This innovative candidate inhibits the expression of androgen receptors responsible for hair loss. Currently in phase 1/2 clinical trials in Australia, OLX104C shows promising results, including tissue regeneration confirmed in laboratory experiments. The potential to treat hair loss with a single monthly dose is revolutionary.

The Market’s Mixed Reaction

Despite the promising nature of the contract, Olix’s share price dipped by over 7% at the market’s close. Industry experts speculate that this dip could be due to the market already pricing in expectations of the partnership. Nevertheless, Olix maintains its optimism, emphasizing the strategic importance of this collaboration.

Leveraging L’Oreal’s Commercial Muscles

L’Oreal brings to the table its unparalleled commercialization capabilities, creating a perfect synergy with Olix’s cutting-edge technology. This union is expected to fast-track the development of functional hair loss treatment cosmetics, with industry insiders anticipating substantial long-term gains for both companies.

Looking Ahead

While specific details of the cooperation remain confidential, the contract represents a significant milestone in RNA platform technology. CEO Lee Dong-ki asserts that this isn’t a fleeting opportunity but the starting point for showcasing the global market potential of RNA-based solutions. As clinical trials progress and initial results are revealed, the door to expanded technology transfer contracts remains open.


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