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Lilley Plummer: West Ham United’s New Insurance Partner

by Luis Mendoza - Sport Editor

West Ham United is stepping onto the pitch with a new partner, and it’s not on the field. the English football club has officially teamed up with Lilley Plummer, a specialist insurance broker, marking a meaningful new chapter for both entities.

This isn’t just any sponsorship; Lilley Plummer is now the official insurance partner for both the men’s and women’s first teams. It’s a move that speaks to shared ambitions, a drive for growth, and a deep connection to London’s heritage, especially the East End where the club has its roots.

Established in 2016, Lilley Plummer has carved out a niche in the insurance world. They’re known for crafting personalized solutions for a discerning clientele, whether it’s high-net-worth individuals or businesses. What really sets them apart, though, is thier reputation as the go-to experts for insurance needs that are, shall we say, a bit unusual or even abstract. Think of them as the problem-solvers for the complex insurance puzzles.

Fans will soon see Lilley Plummer’s branding prominently displayed. As part of this multi-year agreement, their logo will adorn the sleeves of the West Ham United first-team training wear. This collaboration is more than just branding; it signifies Lilley Plummer’s role as an essential partner to the club.

beyond the training gear, the partnership promises wider brand visibility for Lilley Plummer across all of West Ham United’s channels. They’ll also have a presence at matches at the London Stadium and at the club’s training ground, with tailored activations planned throughout the season to connect with the passionate fanbase.

moreover,Lilley Plummer is joining the prestigious Hammers Business Network. This opens doors for them to engage directly with other partners and members, further solidifying their position as a leading insurance broker in the industry.

This alliance couldn’t come at a better time for Lilley Plummer. The partnership aligns perfectly with a club that mirrors their entrepreneurial spirit and East London heritage. It’s another exciting step for the firm, particularly following its acquisition by Goldman Sachs in 2024.

Nathan Thompson, Executive Director at West Ham United, shared his enthusiasm: “We’re delighted to welcome Lilley Plummer as our new Official Insurance Partner across our men’s and women’s first teams, in what represents a landmark partnership for our club. As a company, they have a journey that has grate synergy with West Ham United’s, one that pushes to stand out from its competitors with a constant desire to provide extraordinary outcomes and continued growth.With our worldwide passionate fanbase, we are perfectly placed to support Lilley Plummer in the next stage of their business growth, both domestically and overseas. We look forward to working with the team on bringing their services to life.”

Echoing this sentiment, Dan Plummer, Managing Director at Lilley Plummer, expressed his excitement: “We are thrilled to announce our exciting partnership with West Ham United. This collaboration not only reflects our commitment to excellence but also embodies the spirit of teamwork and community that both our insurance business and the club stand for.Together, we look forward to achieving great things on and off the pitch.”

What specific types of corporate insurance will Lilley Plummer provide to West Ham United and its associated businesses?

Lilley Plummer: West Ham United’s New Insurance Partner

Strengthening the Hammers: A Partnership Built on Trust

West Ham United has announced a new partnership with Lilley Plummer, a leading autonomous insurance broker. This collaboration signifies a strategic move for both organizations, combining the Hammers’ powerful brand recognition with Lilley Plummer’s expertise in corporate insurance, risk management, and business insurance solutions. The deal, effective from the 2025/2026 season, will see Lilley Plummer featured prominently across various West Ham united platforms, including stadium advertising, digital channels, and community initiatives. This partnership extends beyond simple branding; it’s about providing extensive insurance for football clubs and their associated businesses.

Who is Lilley Plummer? – A Deep Dive

Lilley Plummer isn’t a newcomer to the world of sports partnerships, though this represents a significant step up in profile. Established in[insertyearFounded-[insertyearFounded-research needed], the firm specializes in crafting bespoke insurance packages for a diverse range of industries. Their core strengths lie in:

Commercial Insurance: Covering property,liability,and business interruption.

Professional Indemnity Insurance: Protecting against claims of negligence or errors.

Cyber Insurance: Addressing the growing threat of cyberattacks and data breaches.

Employee benefits: Providing health, dental, and retirement plans for employees.

High Net Worth Insurance: Tailored solutions for individuals with substantial assets.

Lilley Plummer’s client base includes businesses across sectors like construction, technology, and finance, demonstrating their adaptability and broad industry knowledge. Their commitment to personalized service and proactive risk assessment sets them apart in a competitive market. They are regulated by the Financial Conduct Authority (FCA), ensuring compliance and client protection.

What Does This Mean for West Ham United?

The partnership with Lilley Plummer offers West Ham United several key benefits:

Enhanced Risk Management: Access to expert advice on mitigating potential risks across all club operations, from player welfare to stadium safety. This includes sports insurance specifically tailored to the demands of professional football.

Financial Security: Comprehensive insurance coverage to protect the club’s assets and financial interests.

Brand alignment: Partnering with a reputable and established insurance broker reinforces West Ham’s commitment to stability and responsible business practices.

Community Engagement: Joint initiatives with Lilley Plummer to support local community projects, strengthening the club’s ties with its fanbase.

Sponsorship Revenue: A valuable source of revenue that can be reinvested in the team and club infrastructure.

Lilley Plummer’s Strategic Objectives – Why West Ham?

For Lilley Plummer,the partnership with West Ham united represents a powerful platform for growth and brand awareness. The Premier League’s global reach provides unparalleled exposure to a vast audience of potential clients. Specifically,the partnership allows Lilley Plummer to:

Increase Brand Visibility: Reaching millions of football fans worldwide through stadium advertising,digital marketing,and social media campaigns.

Generate Leads: Targeting businesses and individuals interested in business protection insurance and other insurance solutions.

Demonstrate Expertise: Showcasing their capabilities in risk mitigation and insurance brokerage to a high-profile audience.

Expand Market Share: Penetrating new markets and attracting new clients in the UK and internationally.

corporate Social Responsibility: Aligning with a respected football club demonstrates a commitment to community values.

The Future of Football and Insurance – Emerging Trends

The intersection of football and insurance is becoming increasingly complex. Several emerging trends are shaping the landscape:

  1. player Insurance: the value of players continues to rise, driving demand for comprehensive player insurance policies covering injury, illness, and career-ending events.
  2. stadium Security: Heightened security concerns necessitate robust stadium insurance policies to protect against terrorism, vandalism, and other threats.
  3. Cybersecurity risks: Football clubs are increasingly vulnerable to cyberattacks, requiring specialized cyber liability insurance.
  4. Reputational Risk: Protecting the club’s brand and reputation is crucial, leading to demand for reputational risk insurance.
  5. Climate Change: Extreme weather events can disrupt matches and damage stadium infrastructure, increasing the need for climate risk insurance.

Lilley Plummer is well-positioned to address thes evolving challenges, offering innovative insurance solutions tailored to the specific needs of the football industry. Their proactive approach to insurance claims and commitment to client service will be invaluable to West Ham United.

Benefits of Working with an Independent Insurance Broker

Choosing an independent broker like Lilley Plummer offers distinct advantages over going directly to an insurer:

Choice & Comparison: Access to a wider range of insurance providers and policies.

Expert Advice: independent brokers offer unbiased advice and guidance.

Negotiating Power: Brokers can negotiate better rates and terms on your behalf.

Claims Support: Assistance with the claims process, ensuring a smooth and efficient resolution.

Personalized Service: Tailored insurance solutions to meet your specific needs.

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