LIV Golf Expands with South African Commitment, Announces 2026 Event

LIV Golf Sets Sights on Africa with Prestigious South African Debut

Johannesburg, South Africa – July 26, 2025 – LIV Golf is set to make a historic splash into the African continent, announcing today its inaugural tournament in South Africa. The world-class Club at Steyn City, renowned for its Nicklaus Design championship golf course, has been selected as the prestigious venue for this groundbreaking event, promising a spectacle of elite golf and vibrant fan experiences.

The championship course at steyn City, located just north of Johannesburg, boasts sweeping fairways and dramatic scenery, making it an ideal backdrop for LIV Golf’s arrival in Africa. Its pedigree as a host of professional tournaments ensures a challenging yet captivating experience for the league’s global talent.

Beyond the on-course action, LIV Golf is promising its signature festival atmosphere, complete with post-play concerts featuring marquee music entertainment. South Africa’s passionate sports fans can anticipate an engaging and uniquely entertaining event,reflecting the league’s commitment to creating memorable fan experiences at every international stop.

“Bringing LIV Golf to South Africa is another notable moment in our journey,” stated ross Hallett, LIV Golf Executive Vice President, Head of Events. “The country has a proud sporting heritage with passionate fans and world-class talent, and Steyn City will be an incredible host venue to celebrate this next chapter. We currently have events in Asia, Europe, Australasia, north America and today we add Africa, marking another exciting opportunity to showcase LIV Golf to a new audience and market.”

Hallett emphasized the league’s dedication to advancing the sport through competition, innovative formats, and community-focused initiatives. He expressed gratitude for the support of the South African Government, especially the Minister for Sport, Arts and Culture, Gayton McKenzie, and anticipates a collaboration that will drive economic impact, tourism, and showcase the best of South Africa.Local hero and Captain of Stinger GC, Louis Oosthuizen, expressed his excitement about competing on home soil. “It’s always special to compete at home, and I’m incredibly proud to bring LIV Golf to South Africa for the first time,” he shared. “For Branden, Charl, Dean and I to play in front of our fans, friends, and families will be an unforgettable experience. South African sports fans love their golf, and I am sure they will turn out in large numbers to support Stinger GC. South Africa has given so much to us, and now we get to give something back.”

steven Louw, CEO of Steyn City Properties, echoed the sentiment of pride in hosting this global event. “We are enormously proud to showcase Johannesburg and South Africa on the global stage, with our world-class lifestyle estate and golf course as shining examples of local excellence,” Louw commented. “We look forward to partnering with LIV Golf,Gauteng government and other stakeholders to share our country’s exceptional golfing experience with the world,and to play a role in advancing the sport we are so passionate about.”

This declaration follows the recent confirmation of dates and ticket sales for LIV Golf UK by JCB and LIV Golf Adelaide events, underscoring the league’s robust international expansion. With the 2026 schedule still to reveal further new and returning venues, LIV Golf continues its mission to deliver innovative, fan-centric events across north America, asia, Australia, Europe, the Middle East, and now Africa. South African fans can catch all 14 LIV Golf events live and exclusively on SuperSport, bringing the league’s global stars and thrilling competition directly to millions.

What potential economic benefits could South Africa gain from hosting a LIV Golf tournament?

South Africa Joins the LIV Golf League Schedule

LIV golf has officially announced a meaningful expansion of its global footprint with a firm commitment to South Africa. A tournament is slated for 2026, marking the first event to be held on African soil by the Saudi-backed golf league. This move represents a major step in LIV Golf’s strategy to establish itself as a prominent force in professional golf worldwide, challenging the traditional dominance of the PGA Tour.The announcement was made following extensive discussions with local stakeholders and government officials, signaling strong support for bringing the LIV Golf experience to South African fans.

Event Details & Potential Venues

While the exact location remains undisclosed, several prestigious South African golf courses are being considered to host the inaugural LIV Golf South Africa event. Potential venues include:

Gary Player Contry Club (Sun City): A renowned championship course with a rich history of hosting major tournaments.

Leopard Creek Country Club (Kruger National park): Known for its stunning wildlife surroundings and challenging layout.

Durban Country Club: one of the oldest golf clubs in South Africa, offering a classic links-style experience.

LIV Golf is prioritizing a venue that can accommodate the league’s unique event format, including its signature live music and fan engagement zones. The tournament is expected to draw significant international attention and boost tourism to the region.Dates for the 2026 event are still being finalized, but are anticipated to fall within the standard LIV Golf season.

The Impact on South African Golf

The arrival of LIV Golf in South Africa is poised to have a multifaceted impact on the local golf scene.

Increased Exposure: The event will showcase South African golf to a global audience, perhaps attracting investment and sponsorship opportunities.

Player Opportunities: South African golfers will have increased opportunities to compete against some of the world’s top players, potentially elevating their profiles and careers. Several South African players have already joined the LIV Golf League, including Branden Grace and Charl Schwartzel.

Economic Benefits: The tournament is expected to generate significant economic activity through tourism, hospitality, and local spending.

* Advancement Programs: LIV Golf has indicated a commitment to supporting local golf development programs, fostering the growth of the sport at the grassroots level.

LIV Golf’s Global Expansion Strategy

This South African commitment is part of a broader strategy by LIV golf to expand its presence internationally. The league currently holds events in the United States, Australia, Spain, and Hong Kong. The expansion aims to:

1. Increase Global Fanbase: Reaching new markets and attracting a wider audience to the LIV golf experience.
2. Secure Long-Term Sustainability: Diversifying revenue streams and reducing reliance on a single market.
3. Challenge the PGA Tour’s Dominance: Establishing LIV Golf as a legitimate competitor in the professional golf landscape.
4. attract Top Talent: Offering lucrative contracts and a unique tournament format to entice leading golfers.

The Controversy Surrounding LIV Golf

LIV Golf has faced considerable controversy since its inception, primarily due to its funding by Saudi Arabia’s Public Investment Fund (PIF). Critics have accused the league of “sportswashing,” using golf to improve Saudi Arabia’s international image despite its human rights record.

The league has also been criticized for poaching players from the PGA Tour, disrupting the established golf ecosystem. However, LIV Golf maintains that it is providing players with greater financial freedom and a more innovative tournament format. The recent framework agreement between the PGA Tour, DP World tour, and PIF signals a potential path towards reconciliation and a unified future for professional golf, though details are still being negotiated.The future of the sport remains uncertain, but LIV Golf’s expansion into South Africa demonstrates its continued ambition and commitment to challenging the status quo.

Key Players & Sponsorships

LIV Golf has attracted several high-profile golfers, including Cameron Smith, Dustin Johnson, and Brooks Koepka. These players have been drawn by the league’s substantial financial incentives and