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More power, more luxury, more space. It is with these features that Lucid wants to make a name for itself in the premium electric vehicle segment. The American brand, which inaugurated its first Swiss store in Geneva on Friday, is one of a host of new 100% electric car manufacturers that have been able to finance themselves quickly in recent years, as investors were looking for the new Tesla. Often described as “Tesla killers», ces «pure playersare now suffering from rising costs, exacerbated by the war in Ukraine, and competition from traditional manufacturers who have arrived in the field of “EV”, electric vehicles.
