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MAD//Sports Agenda Revealed | New Sports Initiatives

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Mad//Sports Unveils Agenda: Charting The Course For Sports Marketing In A Rapidly Changing World

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London,Uk – The inaugural mad//Sports event, a groundbreaking forum designed to explore the evolving landscape of sports marketing and brand engagement, has officially released its initial agenda. Scheduled for Thursday, July 3rd, as part of Mad//Fest London, this invite-only gathering promises a dynamic day of insights, debates, and forward-thinking strategies.

A Deep Dive Into The Evolving Sports Landscape

Under the theme “Helping Brands Navigate The Evolving Sports Landscape,” Mad//Sports is set to challenge conventional wisdom and ignite innovative ideas. Senior figures from major global brands and prominent rights holders are slated to participate, offering a unique prospect to gain perspectives from across the industry spectrum.

Confirmed participants include representatives from the Nba, Formula 1, The Premier League, Unilever, O2, Three, clinique, Natwest, Sportradar, and Tiktok, ensuring a diverse and extensive dialog.

Star-Studded Speaker Lineup

The event will be hosted by Alex Payne, known for his work with sky Sports and The Good, The Bad & The Rugby podcast. Notable speakers include isabelle stewart, Head of Original Content at Formula 1; Tati Lindenberg, Vice President Of Marketing at Dirt Is Good; Tim Edwards, Head Of Sports Partnerships At Tiktok; former Team Gb Athlete Colin Jackson; and Youtuber Mark Goldbridge.

The complete agenda is expected to be finalized in the coming weeks, promising even more high-profile additions.

In addition to the sports-focused discussions, Mad//Fest has announced that comedians Jimmy Carr and Richard Ayoade will be making headline appearances, adding an element of entertainment to the event.

Mad//Sports operates on an invite-only model to guarantee a room full of decision-makers, rights holders, and brand leaders within the sports and business sectors.

This strategic approach aims to foster more meaningful connections and avoid the common issue of vendor fatigue often seen at industry events.

Limited sponsorship and exhibition opportunities are still available, providing the only guaranteed pathway to attend.Interested parties can contact [email protected] for further details.

The launch of Mad//Sports represents a significant collaboration between Sig and Mad//Fest, underscoring their commitment to driving innovation and strategic thinking within the marketing and sports industries.

Key Event Highlights

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