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What specific narrative elements in ‘Twelve‘ were criticized for perhaps hindering Madongseok’s performance, according to the article?
Table of Contents
- 1. What specific narrative elements in ‘Twelve’ were criticized for perhaps hindering Madongseok’s performance, according to the article?
- 2. Madongseok’s Disappointing Departure: ‘Twelve’ Finishes wiht a 2.4% share in Bittersweet Exit
- 3. The Final Ratings for ‘Twelve’ – A Look at the Numbers
- 4. Madongseok’s Performance and Fan Reaction
- 5. Analyzing the 2.4% Share: What Whent Wrong?
- 6. The Impact of Streaming Platforms on Traditional Ratings
- 7. Comparing ‘Twelve’ to Madongseok’s Previous Works
- 8. The Future for Madongseok and the K-Drama Landscape
The Final Ratings for ‘Twelve’ – A Look at the Numbers
The recently concluded K-drama Twelve, starring Madongseok, wrapped up its run on September 14th, 2025, with a final viewership share of 2.4%. While the series garnered attention for its unique premise and madongseok’s performance, the ratings fall significantly short of expectations, especially considering the pre-broadcast hype and the actor’s rising popularity. This outcome prompts a deeper dive into the factors contributing to the series’ underperformance. Understanding Twelve’s ratings trajectory is crucial for analyzing trends in Korean drama viewership and the impact of star power.
Madongseok’s Performance and Fan Reaction
Madongseok, known for roles in Vagabond and Missing: The Othre Side, took on a challenging role in Twelve, portraying a detective with a troubled past. Initial reactions to his casting were overwhelmingly positive, with fans eagerly anticipating his portrayal.
* Positive Aspects: Many viewers praised Madongseok’s acting depth and emotional range throughout the series. His ability to convey complex emotions resonated with audiences.
* Criticisms: However, some critics argued that the character itself was underdeveloped, hindering Madongseok’s ability to fully showcase his talent.Online forums and social media platforms saw a split in opinions, with some fans feeling the narrative didn’t do justice to his performance.
* Social Media Buzz: Despite the lukewarm ratings, Madongseok consistently trended on social media platforms like X (formerly twitter) and Instagram, indicating a dedicated fanbase actively discussing the show. this highlights a disconnect between online engagement and customary viewership metrics.
A 2.4% viewership share, while not disastrous, is considered disappointing for a primetime K-drama, notably one featuring a popular lead like Madongseok. Several factors likely contributed to this result:
- Competition: The series faced stiff competition from other popular dramas airing together, including The Crowned clown 2 and the ongoing success of Hospital Playlist 3.
- Plot Complexity: Twelve featured a complex,multi-layered plot involving time travel and parallel universes. this intricate narrative may have alienated some viewers seeking a more straightforward storyline.
- pacing Issues: Reports suggest that the series suffered from pacing problems, with some episodes feeling rushed while others dragged on unnecessarily.
- Marketing Strategy: The marketing campaign, while extensive, may not have effectively communicated the core themes and appeal of the drama to a wider audience.
- Broadcast Timing: Airing on a weekend evening, Twelve competed with family activities and other entertainment options.
The Impact of Streaming Platforms on Traditional Ratings
the rise of streaming platforms like Netflix, Viki, and Disney+ has significantly impacted traditional television ratings. Many viewers now prefer to binge-watch dramas on demand, rather than tuning in for weekly broadcasts. This shift in viewing habits makes it increasingly arduous to accurately gauge a drama’s overall popularity based solely on television ratings.
* Streaming Data: While official streaming numbers for Twelve haven’t been released, industry analysts speculate that the series performed better on streaming platforms than on television.
* global reach: Streaming allows K-dramas to reach a global audience, expanding their potential viewership beyond South Korea. This is particularly relevant for dramas with complex narratives that may appeal to international audiences.
* Delayed Viewing: The availability of on-demand viewing means that many viewers watch episodes days or weeks after they initially air, further diminishing traditional ratings.
Comparing ‘Twelve’ to Madongseok’s Previous Works
Looking at Madongseok’s previous dramas provides valuable context for understanding Twelve’s performance:
| Drama Title | Year | Average Rating | Peak Rating |
|---|---|---|---|
| Vagabond | 2019 | 10.4% | 14.3% |
| Missing: The Other Side | 2020 | 5.8% | 7.8% |
| Twelve | 2025 | 2.4% | 3.1% |
The data clearly shows a meaningful decline in viewership compared to his previous projects. While Missing: The Other Side had lower ratings than Vagabond, Twelve represents a significant drop, suggesting that factors beyond Madongseok’s star power were at play.
The Future for Madongseok and the K-Drama Landscape
Despite the disappointing ratings for Twelve, Madongseok remains a highly sought-after actor. his talent and dedication are undeniable, and he is expected to take on new and challenging roles in the future.
* Upcoming Projects: Reports indicate that Madongseok is currently considering several offers for new dramas and films.
* Genre Diversification: He may explore different genres to broaden his appeal and showcase his versatility.
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