Fredrikstad, Norway – Magnus Nielsen, 36, and Joakim Simensen, 34, former journalists at Fredriksstad Blad, launched their own communications agency last year, according to a report published by the newspaper on February 16, 2026. The agency, details of which were not fully disclosed in the initial report, appears to be focused on providing communications services to businesses and organizations in the Østfold region.
Nielsen and Simensen both worked as journalists for Fredriksstad Blad, a local daily newspaper serving Fredrikstad and the surrounding municipality of Råde. Nielsen’s role at the paper was as a journalist, while Simensen also held a journalist position, according to information published on the newspaper’s website. Fredriksstad Blad, established in 1889, is owned by Amedia and currently has a circulation of approximately 22,877 (as of 2005), according to Wikipedia.
The Fredriksstad Blad article details the progress of the pair’s venture since its inception. While specific financial details were not provided, the report suggests the agency has gained traction within the local business community. The newspaper’s coverage indicates a focus on the entrepreneurial spirit within the region and the transition of experienced journalists into the private sector.
Fredriksstad Blad’s current chief editor is René Svendsen, with Elisabeth Skovly serving as news editor. Jon Bjørge Jacobsen is the paper’s redaksjonssjef and commentator. The newspaper employs a substantial staff of journalists, photographers, and administrative personnel, as listed on its website. The paper’s history dates back to 1843 with its predecessor, Ugeblad for Fredriksstad, Sarpsborg og Omegn, and it transitioned to a daily publication in 1997.
The agency’s emergence comes as local news organizations continue to navigate a changing media landscape. Fredriksstad Blad’s competitor is Demokraten. The agency’s success, or lack thereof, will likely be closely watched by other media professionals in the region, particularly those considering similar entrepreneurial ventures.
