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Breaking News: Social Networks Harness Positive Power of Animal Content
Social networks, frequently under scrutiny for toxic and polarizing environments, are proving to have a silver lining, according to a groundbreaking study from Concordia University. The research reveals that sharing images and videos of animals not only brings joy but also fosters “digital emotional networks” that boost our mood and strengthen online connections.
Transforming Digital Spaces
“The creation, consumption, and circulation of animal photos have become a social phenomenon,” noted Zeynep Arsel, co-author and professor in the Marketing Department of the John Molson School of Business. “This goes far beyond just animal advertisements.”
To understand this phenomenon, researchers examined the journey of digital animal content, from creation to circulation, especially on platforms like Instagram. They interviewed content creators, account managers, and subscribers, and even leveraged their own pet experiences to gain insights into the lifecycle of these posts.
The Three-Step Cycle
The process begins with creating an image, GIF, or video and adding emotional triggers, like clothes for animals or captions, indicating our affection. This transforms personal feelings into digital representations, akin to sharing small gifts with a network.
Next, content is shared broadly, triggering additional interactions. This is described as a “techno-affective meeting,” where larger networks interpret and engage with the content, forming parasocial relationships with the pets.
Finally, content reaches a wider audience as it’s decontextualized and adapted to resonate universally, often becoming viral memes.
Expert Insights and Future Implications
While this study focused on animal content, the framework can apply to other realms like food and children’s content. As social networks evolve, understanding and leveraging these positive digital networks is increasingly crucial.
For those eager to harness this positivity, the researchers advise integrating cultural referents and popular culture elements to maximize impact and engagement.
Your Invitation to Join the Movement
At archyde.com, we celebrate this transformation and encourage our community to embrace and share the joyful content that brings us together. Subscribe to our sprawling newsletter and join us in nurturing positive digital spaces.
Remember, every share is a pebble that ripples through the vast landscape of the internet, creating a ripple of positivity that touches countless lives.
