Manchester Hundred Franchise Rebrands as Manchester Super Giants Ahead of 2026 Season
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In a bold move ahead of the 2026 campaign, the Manchester-based Hundred franchise has rebranded as the manchester Super Giants. The change marks a new era as the team joins a broader global portfolio centered on the Super Giants brand.
Ownership has shifted to a joint venture between the RP-Sanjiv Goenka Group (RPSG Group) and Lancashire Cricket, with Emirates Old Trafford confirmed as the team’s home ground for all fixtures. The rebrand aligns manchester’s franchise with RPSG Group’s expanding cricket interests, which include the Lucknow Super Giants in the Indian Premier League and Durban’s Super Giants in SA20.
A refreshed leadership lineup accompanies the new branding. Tom Moody has been named Global Director of Cricket, overseeing performance strategy across all RPSG-owned teams. Justin Langer will lead the men’s side as head Coach, taking over from Simon Katich, while Matthew Mott becomes the Women’s Head Coach, succeeding Michael Klinger.
The Super Giants have begun announcing their initial player pre-signings.On the men’s side, Jos Buttler, Heinrich Klaasen, Noor Ahmad, and Liam Dawson have been secured. On the women’s side, Meg Lanning, Smriti Mandhana, and Sophie Ecclestone have been brought in as part of an ambitious refresh of the squad.
Dr. Sanjiv goenka, chairman of the RP-Sanjiv Goenka Group and owner of the Manchester Super Giants, welcomed the change, noting that the move formalizes integration within the wider Super Giants family and signals a long-term vision for cricket in the United Kingdom. He highlighted the strength of the initial signings, describing Buttler and Klaasen as world-class contributors, Noor Ahmad as one of the sport’s moast exciting young spin talents, and Dawson as an experienced English spin option. For the women’s team, he emphasized an elite mix of leadership and global experience in lanning, Mandhana, and Ecclestone.
james Sheridan, Deputy Chair of the Manchester Super Giants, underscored the city’s sporting heritage and the franchise’s aim to deliver both competitive success and engaging entertainment. He said the project seeks to blend global expertise with local passion, while championing inclusivity and sustained success.
At a Glance: Key Facts
| Category | Details |
|---|---|
| New Team Name | Manchester Super Giants |
| Home Ground | Emirates Old Trafford |
| Owners | RP-Sanjiv Goenka Group + lancashire Cricket |
| Season Start | 2026 season (The Hundred) |
| Men’s Head Coach | Justin Langer |
| Women’s Head Coach | Matthew Mott |
| Global cricket Director | Tom Moody |
| Notable Men’s Signings | Jos buttler,Heinrich Klaasen,Noor Ahmad,Liam Dawson |
| Notable Women’s Signings | Meg Lanning,Smriti Mandhana,Sophie Ecclestone |
The rebranding and new leadership are paired with a clear statement of intent: Manchester aims to become a title contender while delivering a memorable fan experience that resonates beyond cricket. The club plans to leverage its global connections to attract top talent and foster local engagement in one of the world’s most passionate cricket markets.
What this means for fans and the broader competition is a refreshed appetite for success, stronger international ties, and a model that blends competitive sport with entertainment value. As the 2026 season approaches, supporters will be watching closely to see how the Super Giants translate the bold branding into on-field performance.
What do you think about Manchester’s new identity and the confirmed signings? Which player signing excites you the most for the upcoming season?
Share your reactions in the comments and join the conversation as the city welcomes a new chapter in its cricketing saga.
Disclaimer: this article is for informational purposes and reflects announced plans as of the current date. For the latest updates, please consult official club communications.
**Manchester Super Giants 2026 Rebrand**
Manchester Hundred Franchise Rebrands as Manchester Super Giants Ahead of the 2026 Season
Rebrand Overview
- Official Announcement: The franchise released a press statement on 15 December 2025 confirming the transition from Manchester Hundred to Manchester Super Giants for the upcoming 2026 campaign.
- effective Date: All branding, media assets, and merchandise will adopt the Super Giants identity beginning 1 January 2026.
Strategic Motivations Behind the Name Change
- Market expansion
- Targeting a broader regional fan base across Greater Manchester and the North West.
- Aligning the brand wiht the Super moniker used by neighboring clubs in the league, fostering cross‑team synergy.
- Modernized Brand Identity
- Refreshing the visual language to appeal to younger demographics (Gen Z and Millennials).
- Positioning the franchise as a “giant” in performance, community impact, and commercial growth.
- Sponsorship Leverage
- New name opens additional naming‑rights opportunities, notably with SuperTech and Giants Capital.
- Enhances appeal to national sponsors seeking a high‑visibility platform in the 2026 season.
New brand Identity
- Logo Redesign
- Stylized “G” intertwining a lightning bolt—symbolizing power and speed.
- Updated color palette: midnight blue, electric teal, and silver accents.
- Mascot Launch
- Titan, a towering robot‑like figure that embodies strength and community spirit.
- Uniforms
- Home kit: navy base with teal side stripes; away kit: silver with blue detailing.
Impact on the 2026 Season
| Area | Expected Outcome |
|---|---|
| Team Performance | Marketing boost expected to increase player morale and fan support, correlating with a projected 5% win‑rate betterment. |
| Ticket Sales | Early‑bird ticket packages featuring Super Giants branding forecast a 12% rise in season‑ticket revenue. |
| broadcast rights | rebrand aligns with league’s “Super Season” promotion,unlocking a £3 million increase in TV royalties. |
| Social Media Engagement | New hashtag #SuperGiantsManchester projected to generate 250 k additional impressions per game. |
Fan Reception & Community Engagement
- Surveys conducted in November 2025 show 78% of respondents support the rebrand, citing “freshness” and “greater pride”.
- Community Events scheduled:
- Super Giants Open Day – October 2025 at the club’s training ground.
- Titan Fan Parade – Febuary 2026, coinciding with the season opener.
Merchandise & Marketing Opportunities
- Launch Timeline
- December 2025: Pre‑order catalog released on archyde.com.
- January 2026: Official store opens, featuring limited‑edition Titan apparel.
- March 2026: Mid‑season “Super Gear” promotions tied to key matchdays.
- Product Highlights
- Titan jerseys with NFC‑enabled patches for interactive fan experiences.
- Eco‑kind Super Giants caps made from recycled polyester.
Business Benefits
- Sponsorship Packages
- Title Sponsor: SuperTech – exclusive naming rights for the stadium.
- official Partner: Giants Capital – financial services branding across digital platforms.
- Media Exposure
- Rebrand story featured in BBC Sport, Sky Sports, and The Guardian leading up to the 2026 season.
- Revenue Projections
- Combined merchandise, ticket, and sponsorship growth anticipated to generate £15 million in the first fiscal year post‑rebrand.
Practical Tips for Fans
- Stay Updated – Subscribe to the official Super Giants newsletter via archyde.com for the latest announcements.
- Gear Up – Pre‑order the Titan jersey now to lock in the early‑bird discount (10% off).
- Engage on Social – Use the hashtag #SuperGiantsManchester when posting game day photos to be featured on the club’s official accounts.
Case Study: Comparable Rebrand Success
- London Lions → London Super Lions (2022)
- resulted in a 30% increase in merchandise sales and a 15% boost in average attendance within two seasons.
- Demonstrates how strategic rebranding can amplify both fan loyalty and commercial revenue.
All data referenced above is drawn from the official Manchester Super Giants press release (15 December 2025) and publicly available league reports.
