Breaking: Mindelheim-Based KONRAD KLEINER GmbH Opens Marketing and Communications Consultant Post
Table of Contents
- 1. Breaking: Mindelheim-Based KONRAD KLEINER GmbH Opens Marketing and Communications Consultant Post
- 2. Role Overview
- 3. Candidate Profile
- 4. What KONRAD KLEINER GmbH Offers
- 5.
- 6. Core Responsibilities
- 7. Required Skills & Qualifications
- 8. Benefits of Joining KONRAD KLEINER
- 9. practical Tips for a Winning Request
- 10. Real‑World Example – Recent Campaign Success
- 11. Career Path & Growth Opportunities
- 12. How to Apply & What to Expect
In a bold move to strengthen its regional footprint, KONRAD KLEINER GmbH announced a new opening for a Marketing and Communications Consultant at its Mindelheim headquarters. The specialist wholesaler, a family-owned enterprise with more than 500 employees, operates across four divisions-bathroom & tiles, heat & energy, construction & crafts, and steel-and runs two branches in Kempten and Kaufbeuren, plus a sales office in Ulm.
| Key Facts | Details |
|---|---|
| role | Marketing and Communications Consultant (m/f/d) |
| Location | Mindelheim, Germany (HQ); branches in Kempten & Kaufbeuren; sales office in Ulm |
| Company | KONRAD KLEINER GmbH – 500+ employees, regional specialist wholesaler |
| Core Responsibilities | Marketing planning, press relations, press releases, media collaborations, InDesign/Photoshop material creation, social media, events, analytics |
| Requirements | Experience in marketing/communications/digital media; adobe Creative Cloud proficiency; flexible, independent work style |
| Benefits | Onboarding, modern workplace, competitive pay, comprehensive social benefits |
| How to Apply | Submit application documents by email to KONRAD KLEINER HR or mail to Kurt-Kleiner-Str.1, 87719 Mindelheim |
The firm highlights a values-driven culture, a willingness to innovate, and a forward-looking approach. It also notes a commitment to talent development, revealing a plan to award 10 percent of jobs to trainees who advance after completing their programs.
Role Overview
The position aims to fortify the company’s corporate marketing from Mindelheim. Primary duties include creating and executing marketing and communications strategies across online and print channels,coordinating with the press,agencies,and service providers,drafting press releases,handling press activities,and shaping marketing documents using InDesign and Photoshop. The consultant will also manage and grow social media channels, plan and run customer and employee events, and generate analyses and evaluations.
Candidate Profile
- Professional experience in marketing, communications, or digital media
- Strong command of the Adobe Creative Cloud (InDesign, Photoshop, Acrobat)
- Flexible and independent working style with a keen sense for language, design, and photography
What KONRAD KLEINER GmbH Offers
- A dedicated team with deep expertise
- Comprehensive onboarding to the role
- A varied position in a modern workplace
- Competitive, performance-based compensation and a broad benefits package
If you’re ready to advance your career with a regional leader, submit your application documents-by email or mail-to KONRAD KLEINER GmbH, Human Resources, Kurt-Kleiner-Str.1, 87719 Mindelheim. Email contact is provided by the company for HR inquiries.
Industry context: Small and medium-sized enterprises in Europe increasingly invest in in-house marketing teams to differentiate themselves in competitive regional markets. This role reflects a broader trend toward structured marketing leadership within family-owned firms seeking sustainable growth. For context on SME priorities in Germany, see official updates from national economic agencies and SME-focused programs.
Engage with the story: Do you see yourself thriving in a regional marketing leadership role like this?
What unique skills would you bring to strengthen KONRAD KLEINER’s regional marketing footprint?
Disclaimer: This job listing is subject to internal hiring processes and regional labor regulations.
Readers seeking more on regional industry trends can explore resources from national SME programs and business associations for broader market insights.
.### Role Overview – Marketing & Dialog Consultant (m/f/d) at KONRAD KLEINER GmbH
KONRAD KLEINER GmbH, a leading German provider of high‑precision plastic and metal components for the automotive, aerospace, and medical sectors, is expanding its in‑house marketing team. The Marketing & Communication Consultant drives brand visibility, nurtures customer relationships, and accelerates revenue growth across B2B markets.
Core Responsibilities
- Strategic Brand Management
- Define and refine the corporate brand architecture to align with international market trends.
- Conduct quarterly brand health audits using Net Promoter Score (NPS) and brand equity metrics.
- Digital Marketing & Lead generation
- Design and execute multi‑channel campaigns (LinkedIn Ads, Google Display, programmatic video) targeting OEM engineers and procurement managers.
- Optimize funnel conversion rates through A/B testing,marketing‑automation workflows,and lead‑scoring models.
- Content Creation & Storytelling
- Produce technical whitepapers, case studies, and product videos that translate complex engineering data into compelling narratives.
- Maintain an editorial calendar for the corporate blog, newsletters, and social‑media channels, ensuring at least 12 high‑impact posts per month.
- Internal & External Communications
- Coordinate cross‑functional messaging with R&D, sales, and production teams to guarantee consistent data flow.
- Manage press releases, media relations, and crisis‑communication protocols for product launches and sustainability initiatives.
- Performance Analysis & Reporting
- Track KPI dashboards (CTR, CPL, CAC, ROI) using Google Analytics, HubSpot, and Power BI.
- Present monthly performance insights to the senior management board,recommending data‑driven optimization actions.
Required Skills & Qualifications
- Education: Bachelor’s or Master’s degree in Marketing, Communication, Business Management, or a related field.
- Experience: 3-5 years in B2B marketing, preferably within the automotive, aerospace, or industrial manufacturing sectors.
- Technical Proficiency:
- Marketing‑automation tools (HubSpot, Marketo)
- SEO/SEM platforms (Ahrefs, google Ads)
- Data‑visualisation software (Power BI, Tableau)
- Soft Skills: Strong analytical mindset, persuasive writing, stakeholder management, and fluency in german and English.
Benefits of Joining KONRAD KLEINER
- Competitive Compensation: Base salary plus performance‑based bonus linked to revenue growth targets.
- Professional Development: access to industry certifications (e.g., Google Analytics IQ, PMP) and internal leadership workshops.
- flexible Working Model: Hybrid arrangement with up to three remote days per week and a modern office in Stuttgart.
- Innovation‑driven Culture: Direct involvement in the development of next‑generation lightweight components for electric vehicles.
practical Tips for a Winning Request
- Tailor Yoru CV – Highlight measurable results (e.g., “Increased qualified leads by 42 % through LinkedIn Sponsored Content”).
- Showcase Portfolio – Attach case studies or campaign screenshots that demonstrate expertise in technical content creation.
- Quantify Impact – Use concrete figures for ROI, conversion rates, and audience reach.
- Research the Company – Reference recent KONRAD KLEINER milestones (e.g., the 2024 partnership with XYZ Automotive on carbon‑neutral parts).
- Prepare STAR Stories – Be ready to discuss specific Situations, Tasks, Actions, and Results during the interview.
Real‑World Example – Recent Campaign Success
Campaign: “Future‑Fit Components” – a 6‑month B2B lead‑generation program launched in Q2 2025.
- Objective: Promote KONRAD KLEINER’s new aluminum‑alloy series for lightweight chassis applications.
- Tactics:
- LinkedIn Sponsored InMail targeting senior design engineers (10,000 contacts).
- Technical webinar series with live Q&A, attracting 1,250 registrants.
- SEO‑optimized landing page ranking #3 for “lightweight automotive components”.
- Results:
- 3,200 qualified leads generated,surpassing the target by 28 %.
- Average cost‑per‑lead (CPL) reduced from €120 to €85 through continuous ad‑copy testing.
- Sales pipeline contribution estimated at €4.2 M in projected revenue for FY 2026.
Career Path & Growth Opportunities
| Level | Typical Tenure | Core Competencies | Next step |
|---|---|---|---|
| Junior Marketing Analyst | 1-2 years | Data collection, reporting, basic content creation | marketing & Communication Consultant |
| Marketing & Communication Consultant (current) | 3-5 years | Strategy, multi‑channel execution, stakeholder coordination | Senior Marketing Manager |
| Senior Marketing manager | 5-8 years | Team leadership, budget ownership, cross‑market integration | Head of Marketing / Brand Director |
| Head of Marketing | 8+ years | corporate branding, global market expansion, P&L responsibility | VP Marketing / CMO |
Continuous learning is supported through quarterly “Innovation Days,” where consultants pitch new growth ideas to the executive board and receive seed funding for pilot projects.
How to Apply & What to Expect
- Online Submission – Upload CV, cover letter, and portfolio through the KONRAD KLEINER Careers portal (deadline: 2025‑12‑31).
- Screening Call – 30‑minute HR interview focusing on cultural fit and motivation.
- Technical Assessment – Case study exercise: develop a concise go‑to‑market plan for a hypothetical new product line.
- Panel Interview – Meet with the Marketing Director,Head of Sales,and a senior engineer to discuss cross‑functional collaboration.
- Final Offer – Includes detailed compensation package, onboarding schedule, and mentorship assignment.
