Marketing Insights and Innovation Manager at Sensient Technologies Careers: Focus on Content Writing

Sensient Technologies Announces Opening for Marketing Engagement Strategist

Sensient Technologies, a leading innovator in color and flavor solutions, is seeking a dynamic Marketing Engagement Strategist to join its team in St. Louis, Missouri. This role is ideal for a marketing professional passionate about translating data-driven insights into compelling customer narratives and actionable strategies.

The Prospect

The Marketing Engagement Strategist will be a key player in shaping brand positioning and driving market-to-opportunity efforts.This position requires a blend of analytical skills, strategic thinking, and the ability to effectively communicate complex details to clients and internal teams.

Key Responsibilities

• Market research & Analysis: Synthesize data from primary and secondary research sources to develop a deep understanding of market trends and customer needs.
• Customer engagement: Collaborate with the sales team to maximize customer satisfaction and engagement through insightful presentations and reports.
• Strategic Storytelling: Develop and deliver engaging presentations that translate data into compelling stories, helping clients make informed decisions.
• Brand Positioning: Contribute to the growth of brand positioning and messaging that aligns with market trends.
• Data-Driven Recommendations: Provide data analysis and recommendations to clients at the manager level and above, tailoring presentations to their specific needs.
• Travel: Expect to travel to customer locations approximately 30-50% of the time.

what Sensient is Looking For

• Bachelor’s Degree in Marketing or Business Administration.
• 3-5 years of experience in a marketing role.
• Proficiency in presentation software (e.g., PowerPoint, Google Slides).
• Excellent interaction and interpersonal skills, with the ability to interact effectively with all organizational levels.

What Sensient Offers

• A collaborative, on-site work environment (5 days per week).
• Competitive salary and complete benefits package.
• Opportunities for professional development and growth.
• Thorough onboarding and ongoing training.

Important Considerations

Please note that Sensient Technologies is unable to offer visa sponsorship for this position. Candidates must be authorized to work in the United States without requiring employment visa sponsorship. Relocation assistance is also not available. Candidates must reside in the St.Louis, MO area or be willing to commute.

Note: Unsolicited submissions from recruitment agencies will not be considered.

How would you leverage content marketing to drive adoption of a new Sensient Technologies product,referencing the example of the enduring pigments?

Marketing Insights and Innovation Manager at sensient Technologies careers: A Content Writing Deep Dive

Sensient technologies consistently seeks innovative minds,and the Marketing Insights and Innovation Manager role is a prime example. But what does this position really entail, particularly for those with a passion for content writing? This article breaks down the role, the skills needed, and how a strong content background can make you a standout candidate. We’ll focus on the content-centric aspects, exploring how this role leverages storytelling, data analysis, and creative communication.

Understanding the Role: Beyond Traditional Marketing

The Marketing Insights and Innovation Manager at Sensient isn’t solely about running campaigns. It’s a strategic position demanding a blend of market research, trend analysis, and the ability to translate complex facts into compelling narratives. Think of it as being a bridge between technical innovation and customer understanding.

Market Intelligence: Gathering and analyzing data on market trends,competitor activities,and customer needs within Sensient’s diverse industries (food,pharmaceuticals,cosmetics,etc.).

Innovation Pipeline: Identifying opportunities for new products and applications, often requiring the creation of persuasive presentations and reports.

Strategic Communication: Developing and executing communication strategies to promote innovation internally and externally. This is were content marketing becomes crucial.

Cross-Functional Collaboration: Working closely with R&D, sales, and marketing teams to ensure alignment and effective messaging.

The Content Writing Component: A Core Skillset

While the title emphasizes “Insights and Innovation,” a significant portion of this role relies on exceptional content writing skills. Here’s how:

White Papers & Case Studies: Sensient operates in highly specialized markets.Demonstrating the value of their technologies requires in-depth technical writing – crafting white papers, detailed case studies, and application notes. These aren’t just about features; they’re about solving customer problems.

Blog Posts & Articles: Establishing thought leadership and driving organic traffic necessitates a consistent stream of high-quality blog content. Topics range from food color trends and pharmaceutical excipient innovation to cosmetic ingredient science.

Website Copy: Maintaining and updating website content to reflect new products, applications, and market insights. This demands a strong understanding of SEO copywriting principles.

Presentations & Reports: Communicating complex data and insights to internal stakeholders and external audiences requires clear,concise,and visually appealing presentations. Strong report writing skills are essential.

Social Media Content: Developing engaging content for platforms like LinkedIn, showcasing Sensient’s expertise and innovation. This includes crafting compelling captions, short-form videos, and thought-provoking posts.

Skills Beyond the Pen: What Sensient Looks For

While content creation is vital, Sensient seeks a well-rounded candidate. Here’s a breakdown of essential skills:

Analytical Skills: The ability to interpret data, identify trends, and draw meaningful conclusions. Experience with market research tools (e.g., nielsen, Mintel) is a plus.

Technical Aptitude: A willingness to learn about complex scientific and technical concepts. A background in science, engineering, or a related field is frequently enough preferred.

Project Management: The ability to manage multiple projects together, prioritize tasks, and meet deadlines.

Communication & Interpersonal Skills: Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.

SEO/SEM Knowledge: Understanding of search engine optimization (SEO) and search engine marketing (SEM) principles to maximize content visibility. Keywords like “specialty chemicals“, “color solutions“, and “flavor systems” will be critically important.

Real-World Example: Content Driving Innovation Adoption

I recall a project at a similar specialty chemical company where we launched a new line of sustainable pigments. Initial sales were slow. We revamped the content strategy, focusing on creating detailed case studies demonstrating the cost savings and environmental benefits of the new pigments. We also developed a series of blog posts addressing common customer concerns about sustainability and performance. Within six months, sales of the new pigments increased by 40%, directly attributable to the improved content marketing efforts. This illustrates the power of targeted content marketing in a B2B technical space.

benefits of a Sensient Technologies Career

Beyond the challenging and rewarding work, Sensient offers a comprehensive benefits package:

competitive Salary & Benefits: Including health insurance, retirement plans, and paid time off.

Professional Growth: Opportunities for training and development to enhance your skills and advance your career.

Global Exposure: Sensient operates globally, providing opportunities to work with diverse teams and markets.

Innovation-Driven Culture: A company