Otsuka Foods’ vitamin carbonated drink “Match” is reviving. Both sales volume and sales value increased by double digits from January to October.
Strong factors include the strong start of “Match Vitamin Apple”, which was newly released on October 3, and the increase in the amount of activity of high school students, such as the high school students who are the main target and have been restrained by the corona disaster.
Regarding “Match Vitamin Apple”, “It is believed that the fact that it is a popular flavor of apple and the functional aspect of having twice as much vitamin C as the regular 500 ml PET of Match” contributed to the strong sales” (Otsuka Foods). Shows the point of view.
In addition, derivative products such as “Match Muscat” released in the spring and summer for adults and “Match Jelly Pine Mix”, a jelly drink released in March, also boosted the growth of the brand.
It seems that the appeal of “one bottle of vitamins for one day” was also successful.
“Originally, ‘Match’ was recognized as a vitamin carbonate, but health-consciousness was spreading among a wide range of age groups due to the corona crisis, and by adding this easy-to-understand appeal, we were able to meet the health-conscious demand of customers. I am thinking,” he explains.
