Midwest Radio’s Ann Lavelle: Shifting from Virtual Assistant to Content Writer

Ann Mones, Beloved Castlebar Resident, Passes Away Peacefully

February 29, 2024

Ann Mones, of Castlebar and formerly of Newport Road, Castlebar, Clonkey, and Cogaula, Westport, has died peacefully at Galway Clinic. She was surrounded by her devoted family during her final moments.

She is predeceased by her husband, John, and her sister, Mary B. Her passing leaves a significant void in the community and among her loved ones.

A Life Remembered

Ann Mones is deeply mourned by her daughters, Marie (Kildare), Chris Scriney (Castlebar), Susan (Castlebar), and Joanne (Australia). She also leaves behind her cherished grandchildren, david, Laura, Darragh, Ruth, Nathan, Leona, and Eabha, and also her great-grandson, Levi.

Further survived by her brother, Pat, sister Tereasa, sons-in-law Paul, Brendan, and John, and a wide circle of brothers-in-law, sisters-in-law, nephews, nieces, relatives, neighbors, and friends. Her impact extended far and wide.

Funeral Arrangements

Ann will be lying in repose at Coady’s funeral Home, Castlebar (F23 XY63) on Wednesday from 5:30 p.m. to 7:00 p.m., followed by removal to her family home.

A Requiem Mass will be held on Thursday at 11:30 a.m.in the Church of The Holy Rosary, with burial to follow in Castlebar New Cemetery. The family requests that thier home remain private at this time.

Donations and Viewing Details

In lieu of flowers, the family requests donations be made to Mayo Roscommon Hospice c/o Coady’s Funeral Home. This gesture would honor Ann’s memory and support a vital community resource.

for those unable to attend in person, the Funeral Mass will be available for viewing on www.castlebarparish.ie.It can also be heard on Castlebar Parish Radio 105.3FM. Condolences may be left for the family through the provided link below.

Enquiries can be directed to Coady’s Funeral Home at 094 90 21438.

Frequently Asked Questions

Where can I leave a message of condolence?

A condolence link is available below the article for you to share your thoughts and support with the family.

Is the funeral mass available to view online?

Yes, the Funeral Mass will be streamed live on www.castlebarparish.ie.

Where should donations be sent?

Donations in Ann’s memory can be made to Mayo Roscommon hospice c/o Coady’s Funeral Home.

Share Your Memories: We invite you to share your fondest memories of Ann in the comments below. Your stories will provide comfort to her family and celebrate a life well-lived.

How has Ann Lavelle’s transition impacted Midwest Radio’s overall content strategy?

midwest Radio’s Ann Lavelle: Shifting from Virtual Assistant too Content Writer

The Evolving Role of the Modern Radio Professional

Ann Lavelle’s journey from a valued Virtual Assistant at Midwest Radio to a dedicated Content Writer exemplifies a growing trend within the broadcasting industry. Traditionally, radio professionals focused solely on on-air talent and technical roles. Though, the digital landscape demands a broader skillset, and individuals like Ann are leading the charge in adapting to this new reality. This transition highlights the importance of content marketing for radio stations and the need for versatile team members.

From Administrative Support to Storytelling: Ann’s Career Path

For several years, Ann provided crucial administrative and organizational support to Midwest Radio’s programming and sales teams. Her responsibilities included scheduling, correspondence, and basic social media management. This foundational experience provided a unique insight into the station’s operations, target audience, and brand voice.

The shift to Content Writer wasn’t arbitrary. Midwest Radio recognized Ann’s strong communication skills, attention to detail, and growing interest in digital content creation. The station actively invested in her professional growth,providing training in:

SEO Writing: Understanding keyword research,on-page optimization,and content strategy.

Content Management Systems (CMS): Proficiency in platforms like WordPress for publishing and managing online content.

Social Media Marketing: developing engaging content tailored to different social media platforms.

Copywriting Fundamentals: Crafting compelling and persuasive copy for various marketing materials.

The benefits of in-House Content Creation for Radio

Bringing content creation in-house, as Midwest Radio did with Ann, offers several advantages:

Brand Consistency: An internal writer understands the station’s brand voice and ensures consistent messaging across all platforms.This is crucial for radio station branding.

Deeper Understanding of the Audience: Ann’s prior role as a VA gave her intimate knowledge of listener demographics and preferences, informing her content strategy.

Cost-Effectiveness: while outsourcing content creation can be viable, an in-house writer can ofen provide a more cost-effective long-term solution.

Faster Turnaround Times: Internal content creation allows for quicker response times to trending topics and breaking news. This is vital for real-time radio promotion.

Content Formats Ann Now Creates for Midwest Radio

Ann’s role now encompasses a diverse range of content formats,all geared towards driving audience engagement and boosting the station’s online presence:

Blog Posts: Articles on local events,artist interviews,music news,and station updates. Focusing on local radio content is key.

Website Copy: Updating and optimizing website content to improve SEO and user experience.

Social Media Content: Creating engaging posts, stories, and videos for platforms like Facebook, Instagram, and Twitter. Utilizing social media for radio is paramount.

Email Newsletters: Crafting compelling newsletters to keep listeners informed about upcoming events and promotions.

Show Notes & Episode Descriptions: Detailed and SEO-optimized descriptions for podcasts and on-demand audio content.

Contest & Promotion Copy: Writing persuasive copy to encourage listener participation in contests and promotions.

Tools & Technologies ann leverages

To maximize efficiency and impact, Ann utilizes a suite of digital tools:

SEMrush/Ahrefs: For keyword research and competitor analysis.

Google Analytics: to track website traffic and content performance.

Grammarly: For ensuring grammatical accuracy and clarity.

Canva: For creating visually appealing graphics for social media.

Hootsuite/Buffer: For scheduling and managing social media posts.

WordPress: The primary CMS for publishing and managing website content.

The Future of Content Creation in Radio

Ann Lavelle’s story isn’t unique. Radio stations across the country are recognizing the need to invest in skilled content creators. The future of radio isn’t just about what’s heard on the airwaves; it’s about building a strong online presence and engaging with listeners on multiple platforms.Skills in digital marketing for radio are becoming increasingly valuable.The ability to adapt, learn new technologies, and tell compelling stories will be essential for success in this evolving industry.