Naostage Expands European Reach with Four New Distributor Partnerships
Naostage, the innovative company behind the K SYSTEM, a groundbreaking 3D tracking technology for live events and interactive experiences, has announced four new partnerships across Europe. These strategic alliances with distributors in poland, spain, the Benelux region, and Scandinavia signal a notable expansion for Naostage and reflect the growing demand for immersive technologies in the entertainment and events industries.
Arva Audio,a well-established player in the scandinavian market,will represent Naostage in Denmark,Sweden,Norway,and Finland. Lars Baun Frederiksen, CEO of Alfa Audio A/S in Denmark, a subsidiary of Swedish Arva Trading, sees Naostage’s technology as a perfect fit for their portfolio. “Tracking technology is becoming increasingly critically important in pro audio, and Naostage is a perfect match for the immersive solutions we provide,” he saeid.
Juha Tamminen, Arva Audio Oy country manager for Finland and Estonia, echoes this sentiment, highlighting the untapped potential of the K SYSTEM in Scandinavia. “It fits well into our business and our plan is to demonstrate the K SYSTEM for theatres, rental companies and broadcasters.”
Lauda Central, based in Gdańsk, Poland, brings a wealth of experience in distributing leading pro audiovisual brands. Marcin Popek, Sales Director at Lauda Central, discovered naostage through social media and was promptly impressed by their AI-powered tracking solutions. “Naostage’s AI-powered tracking solutions align perfectly with our commitment to innovation and creating unforgettable, immersive experiences for our clients,” he stated. Lauda Central aims to introduce the K SYSTEM to a diverse range of events in Poland, from concerts to conferences, capitalizing on its automation and real-time interactivity.
Patrick Slots, founder and CEO of So-lution, a company known for its team of passionate theater and AV technicians, recognizes the value of cutting-edge technologies.”We value cutting-edge technologies that enhance the audience’s experience, and Naostage offered the perfect solution for our needs,” he explained. So-lution plans to introduce the K SYSTEM to the Benelux region,aiming to capture a wider market through its ability to enhance live events.
“Our partnership with Naostage is part of our continued effort to blend innovation with creativity, allowing us to deliver magical experiences for our customers,” said Slots.
Tuix & Ross,a veteran player in the spanish audiovisual sector as 1989,has joined forces with Naostage to spearhead the company’s entry into Spain. Juanma Tuixans, CEO of Tuix & Ross, shared, “We are specialists in immersive sound and found Naostage’s K SYSTEM technology with its beaconless solution and intuitive workflow very fascinating.” They plan to generate buzz around the K SYSTEM through presentations at festivals and corporate events, coupled with a comprehensive demo tour across Spain.
Alexis reymond, Sales Manager at Naostage, expressed enthusiasm for the new partnerships. “We are excited to have Lauda, So-lution, Tuix & Ross and Arva Audio on board as we continue to grow our global footprint. Each distributor brings exceptional expertise, a clear understanding of their local business, and a shared passion to bring the K SYSTEM to new markets,”
What are the key benefits of the K SYSTEM for organizers and attendees of live events?
Naostage Expands: interview with Alexis Reymond, Sales Manager
Naostage has recently announced several key new partnerships across Europe, signifying a significant expansion for the company behind the groundbreaking K SYSTEM 3D tracking technology. We caught up with Alexis Reymond,Sales Manager at Naostage,to discuss these exciting developments and the future of immersive experiences.
Archyde: Alexis, thank you for taking the time to speak with us. Can you give our readers a bit of background on these new partnerships and the markets they cover?
Alexis Reymond: It’s our pleasure to be here. We’re thrilled to welcome Arva Audio as our partner in Scandinavia – Denmark, Sweden, Norway, and Finland – and Lauda Central as our partner in Poland. So-lution will be representing us in the benelux region, and Tuix & Ross will be spearheading our entry into Spain. Combined,these partnerships give us an incredible geographic reach across Europe and access to a diverse range of clients from concert promoters to theaters and audiovisual rental companies.
Archyde: What factors led Naostage to choose these specific companies as partners?
Alexis Reymond: Each of these companies brings something unique to the table. They are all established players in their respective markets, known for their expertise and commitment to delivering remarkable customer experiences. What really inspired us was their shared passion for innovation and desire to push the boundaries of what’s possible in live events and interactive experiences.
Archyde: How do you see the K SYSTEM revolutionizing the way live events are produced and experienced?
Alexis Reymond: The K SYSTEM is a game-changer. It allows producers to create truly immersive experiences that were previously unimaginable. Think of augmented reality elements integrated seamlessly into live performances,interactive installations that respond to audience movement,or even 3D mapping projected onto real-time objects. The possibilities are endless.
Archyde: Thinking ahead, where do you see the K SYSTEM fitting into the bigger picture of the future of entertainment and technology?
Alexis Reymond: I believe we’re just at the tip of the iceberg with immersive technologies. the K SYSTEM will play a key role in shaping the future of not just live events, but also in areas like gaming, education, and even healthcare. We’re excited to be at the forefront of this exciting journey.
What are your thoughts on the future of live events and the role of technology in enhancing the audience experience? Share your insights in the comments below.
