Nate Norrish Appointed as Head of Connected Experiences at Reborn in Australia – Campaign Brief

REBORN Appoints Nate Norrish to Lead Connected Experiences Division

Sydney, Australia – September 4, 2025 – Independent media and creative agency REBORN today announced the appointment of Nate Norrish as its new Head of Connected Experiences. This newly established position reflects the agency’s ambitious growth plans and its commitment to delivering cutting-edge, integrated solutions for its clientele.

A Global Leader Returns Home

Norrish brings with him 14 years of experience leading content and partnership teams across the United States and Europe.He returns to his native Australia to spearhead REBORN’s expansion in four key areas: Social Media, Public Relations, Strategic Partnerships, and Experiential Marketing. The overarching goal is to foster deeper connections between brands and their target audiences.

Driving Innovation Through Connectivity

According to David Easton, CEO of REBORN, Norrish’s expertise in blending creative vision with commercial strategy makes him the ideal candidate to drive the agency’s next phase of growth. “His global experience in merging creativity with commercial strategy is exactly what we were looking for,” Easton stated. “This role is pivotal in delivering truly connected, impactful experiences for our clients.”

Beyond Customary Marketing

Norrish’s vision for Connected Experiences extends beyond conventional PR and social media tactics. It encompasses creator collaborations, organic content distribution, dynamic social content production, immersive brand experiences, and a forward-thinking approach to strategic brand alliances. REBORN aims to cultivate a leading-edge influence marketing division, creating collaborations with prominent creators, talents, brands, and strategic partners.

Maximizing Content Lifespan and Impact

Easton emphasized that this approach is designed to not onyl capture immediate attention but also extend the longevity and impact of creative assets.It will also involve developing new content formats and innovations, setting REBORN apart in a competitive market. As of February 2024, advertising spending in the US reached over $330 billion,highlighting the increasing need for innovative marketing strategies.

Norrish’s Enthusiasm for the Challenge

Norrish expressed his excitement about returning to Australia and joining REBORN. “This is a homecoming for me, both professionally and personally,” he said. He believes REBORN’s independent structure and commitment to innovation,particularly in the rapidly evolving world of connected experiences,position it for important disruption within the market.

Impressive Career Trajectory

Norrish’s career includes a distinguished tenure as Vice President of Strategic Creative Partnerships at FOX Entertainment in Hollywood. There, he successfully orchestrated brand collaborations for popular properties like MasterChef, The Masked Singer, and LEGO Masters. He also spearheaded the launch of Cherries Wild, an interactive primetime game show for Pepsi featuring Jason Biggs. He previously served as Vice president of Content at Carat North America, delivering award-winning campaigns for Microsoft and XBOX. Most recently, he led OMD Create EMEA, revitalizing its social, content, and partnership capabilities and driving significant growth across the region.

Position	Company	Location
Head of Connected Experiences	REBORN	Australia
Vice President of Strategic Creative Partnerships	FOX Entertainment	Hollywood
Vice President of Content	Carat North america	North America
Head of OMD Create EMEA	OMD	EMEA

did You Know? The influencer marketing industry is projected to reach $21.1 billion in 2024, showcasing its growing importance in the advertising landscape.

Pro Tip: When evaluating agencies, look for those who demonstrate a strong understanding of integrated marketing strategies and a proven track record of triumphant brand partnerships.

Do you believe a focus on ‘Connected Experiences’ is the future of advertising? What role do you see creators playing in brand strategy moving forward?

The Rise of Connected Experiences

The appointment of Nate norrish exemplifies a broader trend within the advertising industry – the increasing importance of ‘connected experiences.’ Traditionally, marketing efforts were siloed, focusing on individual channels like TV, print, or digital. Today’s consumers interact with brands across a multitude of touchpoints, demanding a seamless, integrated experience. Connected experiences aim to unify these touchpoints, creating a cohesive and engaging brand narrative. This shift requires agencies to move beyond traditional marketing disciplines and embrace new capabilities in content creation, social media engagement, and strategic partnerships.

Frequently Asked questions

• What are connected Experiences in marketing? Connected Experiences involve creating a unified and engaging brand interaction across all touchpoints, including social media, PR, partnerships, and events.
• Why is REBORN creating this new role? REBORN is responding to the growing demand for integrated marketing solutions and recognizing the importance of fostering deeper connections with audiences.
• What experience does Nate Norrish bring to REBORN? Norrish has 14 years of experience leading content and partnership teams globally, with a strong track record of successful brand collaborations.
• How will this role benefit REBORN’s clients? Clients will benefit from more impactful and innovative campaigns that leverage a wider range of marketing capabilities.
• What is the importance of creator partnerships in this strategy? Creator partnerships are essential for reaching new audiences, building trust, and generating authentic engagement.
• What is the future of advertising, according to this appointment? The future of advertising lies in creating seamless and immersive experiences that connect brands with consumers on a deeper emotional level.

Share your thoughts on this exciting development in the comments below!

How will Nate Norrish’s expertise in programmatic advertising,performance marketing,and audience segmentation specifically impact Reborn’s CTV strategy?

Reborn Strengthens Leadership with Key Hire in Connected Experiences

Reborn,a leading Australian digital agency,has announced the appointment of Nate Norrish as its new Head of Connected Experiences. This strategic hire underscores Reborn’s commitment to delivering innovative and integrated digital solutions, focusing on seamless customer journeys across all touchpoints. the appointment was detailed in a recent campaign Brief announcement, signaling a significant step forward for the agency’s capabilities in the evolving landscape of digital marketing, customer experience (CX), and connected TV (CTV).

Understanding the Role: Head of Connected Experiences

The role of Head of connected Experiences is increasingly vital for agencies navigating the complexities of modern consumer behavior. It encompasses:

Orchestrating Omnichannel Strategies: Developing and implementing strategies that ensure a consistent brand experience across all channels – website, mobile app, social media, email, and emerging platforms like smart TVs and digital out-of-home (DOOH).

Data-Driven Personalization: Leveraging data analytics to understand customer preferences and deliver personalized experiences that drive engagement and conversion. This includes utilizing customer data platforms (CDPs) and marketing automation tools.

CTV & Streaming Expertise: Capitalizing on the growth of connected television and streaming services to reach audiences with targeted advertising and engaging content.

Cross-Functional Collaboration: Working closely with teams across creative, media, and technology to ensure a unified and effective approach to connected experiences.

innovation & Emerging Technologies: Staying ahead of the curve by exploring and implementing new technologies that enhance the customer journey, such as artificial intelligence (AI) and machine learning (ML).

Nate Norrish’s Background & Expertise

Nate Norrish brings a wealth of experience to Reborn, having previously held senior roles at[InsertPreviousCompany/Companies-[InsertPreviousCompany/Companies-Details not available in provided context, needs research]. His expertise lies in developing and executing data-driven digital strategies that deliver measurable results. Norrish’s proven track record in programmatic advertising, performance marketing, and audience segmentation will be instrumental in driving Reborn’s growth in the connected experience space.

He is known for his ability to:

Translate complex data into actionable insights.

Build and lead high-performing teams.

Foster strong relationships with clients and partners.

Champion a culture of innovation and experimentation.

Impact on Reborn’s service Offerings

Norrish’s appointment will directly enhance Reborn’s capabilities in several key areas:

Enhanced CTV Strategy: Expect a more robust and sophisticated approach to connected TV advertising, including campaign planning, execution, and measurement.

Improved Data Integration: Strengthened data integration capabilities will enable Reborn to deliver more personalized and effective digital campaigns.

Expanded Omnichannel Solutions: Clients can anticipate more extensive omnichannel marketing solutions that seamlessly connect all touchpoints.

Advanced Analytics & Reporting: Norrish’s expertise in data analytics will lead to more insightful reporting and a clearer understanding of campaign performance.

Focus on Customer Journey Mapping: A deeper dive into customer journey mapping to identify pain points and opportunities for improvement.

The Australian Digital Landscape & Connected Experiences

Australia is experiencing rapid growth in digital adoption, particularly in areas like streaming services and smart home devices. This presents significant opportunities for brands to connect with consumers in new and engaging ways. The increasing penetration of connected TV is a key driver of this trend, offering advertisers a powerful platform to reach targeted audiences with visually compelling content.

Key trends shaping the Australian digital marketing landscape include:

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