NBC New York mourns the loss of Produce Pete, the beloved voice of Weekend Today

Beloved ‘Produce Pete’ Napolitano, longtime New York Television Personality, Dies at 80

New York City is mourning the loss of Peter Napolitano, affectionately known as “Produce Pete,” a fixture on local television for over three decades. the popular personality passed away at the age of 80, leaving behind a legacy of fresh food advice and heartwarming family stories.

From Family Business too Broadcast Icon

Born in Bergenfield, New Jersey, in February 1945, Napolitano’s life was deeply rooted in the world of produce. He grew up working alongside his father, first as a peddler and later at Napolitano’s Produce, the family store that blossomed into a regional destination over more than half a century.it was a chance encounter at his store that launched his broadcasting career approximately 35 years ago when he was invited to appear on a local program.

For more than 30 years, Napolitano graced the screens of WNBC’s “Weekend Today in New York,” offering viewers practical tips on selecting the best fruits and vegetables alongside simple, healthy cooking recommendations. He stood out in an industry often focused on glamour, choosing instead to share relatable anecdotes from his life and emphasize the importance of wholesome eating.

A Family Man at Heart

Napolitano’s personal life was as vibrant as the produce he championed. He shared over six decades of love with his wife, Bette, and together they raised two children and welcomed seven grandchildren. Family was frequently featured in his broadcasts, strengthening his connection with viewers.

According to the United States Department of Agriculture, increased fruit and vegetable consumption is linked to a reduced risk of many chronic diseases. Learn more about healthy eating guidelines here.

A Lasting Impact on the Tri-State Area

Napolitano’s influence extended far beyond the television studio. He was a familiar face at health expos, food drives, and local farmers markets, always eager to connect with his audience. His down-to-earth demeanor and genuine passion for healthy living resonated with generations of viewers.

Amy Morris, senior Vice President of News for NBC 4 New York and Telemundo 47, described Napolitano as a beloved member of the station family. Eric Lerner, President and General Manager of NBC New York and Telemundo 47, echoed these sentiments, extending condolences to his family.

A simple Philosophy: “If You Eat Right, You’re Going to Live Right!”

Napolitano’s signature sign-off, “If you eat right, you’re going to live right!” encapsulated his enduring message. He authored books sharing his wisdom and remained grounded despite his fame. He consistently reminded everyone, “Just call me ‘Produce Pete.’”

Here’s a speedy look at Produce Pete’s career highlights:

Milestone	Year
Born in Bergenfield, New Jersey	[1945
Launched broadcasting career	Approximately 1990
Regular appearances on “Weekend Today in New York”	1990s – 2025
Published books on produce and healthy eating	various
passed Away	2026

His passing marks the end of an era for many in the tri-state area. Do you have a fond memory of “Produce pete” that you’d like to share?

What’s one piece of advice about produce or healthy eating that has stuck with you over the years?

Share your thoughts in the comments below, and help us celebrate the life and legacy of a true New York icon.

what was Pete Napolitano’s legacy as the beloved “Produce Pete” on NBC New York’s Weekend Today?

NBC New york Mourns the Loss of Produce Pete, the Beloved Voice of weekend Today

For decades, Saturday and Sunday mornings weren’t complete for many New Yorkers – and beyond – without the cheerful, informative segments delivered by “produce Pete” Napolitano on Weekend today. News broke earlier today, January 26th, 2026, of his passing, leaving a void in the hearts of viewers and the NBC New York family.This article explores the life, career, and lasting impact of this iconic figure.

A Lifelong Passion for Produce

Pete Napolitano wasn’t just a television personality; he was a third-generation produce merchant. His family owned and operated Napolitano’s Vegetable Store in the bronx since 1918, a cornerstone of the community and the foundation of his unparalleled knowledge. This wasn’t a role he played on television; it was his life. He understood seasonality, quality, and the stories behind the fruits and vegetables he showcased.

This deep-rooted connection to the food industry set him apart. He didn’t just tell you what to buy; he explained why it was good for you, how to select the best items, and even offered simple, delicious recipes. His segments weren’t just about shopping; they were about healthy living and appreciating the bounty of nature.

From Bronx Marketplace to National Television

Pete’s television career began somewhat serendipitously. He started appearing on local news programs in the 1980s, offering his expertise during harvest seasons and holiday cooking periods. His engaging personality and genuine enthusiasm quickly resonated with audiences.

In 1988, he joined Weekend Today as a regular contributor, becoming “Produce Pete.” His segments became a staple of the show, known for their vibrant displays of fresh produce, Pete’s signature colorful bow tie, and his rapid-fire delivery of facts. He wasn’t afraid to be playful, often incorporating humor and anecdotes into his presentations.

The “Produce Pete” Format: More Than Just a Segment

What made “Produce Pete” so triumphant? It wasn’t just the information, but how it was presented.

* Visual Appeal: His segments were visually stunning, showcasing mountains of colorful fruits and vegetables.

* Practical Advice: Viewers learned how to select ripe avocados, store berries properly, and identify the best seasonal produce.

* Fast-Paced Delivery: pete’s energetic style kept viewers engaged and informed.

* Authenticity: His genuine passion for produce shone through, making him relatable and trustworthy.

* Seasonal Focus: He consistently highlighted what was fresh and in season, encouraging healthy eating habits year-round.

This unique format influenced how food segments were presented on other morning shows and news programs. He essentially pioneered the “expert food contributor” role we see frequently today.

Beyond the Broadcast: Community Involvement & Legacy

Pete Napolitano’s commitment extended far beyond the television screen. He was deeply involved in the Bronx community,frequently donating produce to local food banks and shelters. He also actively promoted healthy eating initiatives in schools, teaching children about the importance of fruits and vegetables.

He authored several cookbooks, sharing his recipes and knowledge with a wider audience. These books weren’t just collections of recipes; they were guides to understanding and appreciating food.

His influence can be seen in the growing emphasis on local and seasonal eating,and the increased awareness of the health benefits of a plant-based diet. He inspired countless viewers to make healthier choices and to connect with their food sources.

Remembering Produce Pete: Tributes and Reactions

The news of Pete’s passing has been met with an outpouring of grief and remembrance from fans, colleagues, and fellow food enthusiasts. Social media is flooded with tributes, sharing favorite memories of his segments and expressing gratitude for his contributions.

NBC New York has announced a special tribute segment on Weekend Today this Saturday, January 31st, 2026, featuring highlights from his decades-long career and interviews with those who knew him best. Many local chefs and food personalities have also shared their condolences, acknowledging Pete’s influence on their own careers.

The Future of Food Segments on Weekend Today

While the loss of Produce Pete is deeply felt, Weekend Today has confirmed its commitment to continuing food-focused segments. Details regarding a potential replacement or a new format are yet to be announced, but the network has stated that they intend to honor Pete’s legacy by continuing to provide viewers with valuable information about healthy eating and seasonal produce. The challenge will be finding someone who can replicate his unique blend of expertise, enthusiasm, and authenticity.