NODWIN Gaming and SonyLIV to Co-Stream Esports World Cup 2025

SonyLIV Partners wiht NODWIN Gaming to Stream Esports World Cup 2025 in India

New Delhi,India – Digital streaming giant SonyLIV has announced a significant partnership with NODWIN Gaming,securing the streaming rights for select matches of the highly anticipated Esports World Cup (EWC) 2025 in India. This collaboration marks a major step in bringing the global esports phenomenon closer to Indian fans, offering extensive coverage in both English and Hindi.

The streaming action kicked off on July 24th with a Hindi chess broadcast, followed by Hindi webcasts of EWC matches beginning July 25th. fans can look forward to cheering on India’s own BGMI representatives,including the formidable Aryan x TMG Gaming team,as they compete. The highly anticipated Tekken 8 tournament is slated to launch on August 13th, promising intense battles. Notably, the Hindi-language broadcast will be exclusively available on the SonyLIV app and its official website, ensuring a dedicated viewing experience for the Hindi-speaking esports community.Beyond live match coverage, SonyLIV will also be the go-to platform for engaging weekly shows, exclusive behind-the-scenes features, and intimate player interactions. These curated content pieces are designed to cater to both seasoned esports enthusiasts and newcomers to the dynamic world of competitive gaming. This strategic alliance builds upon NODWIN Gaming’s existing agreement with the Esports World Cup Foundation (EWCF), which oversees media rights and regional distribution across South Asia.

Akshat Rathee,Co-Founder and Managing Director of NODWIN Gaming,expressed his enthusiasm for the partnership,stating,”Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible,and this partnership with SonyLIV is a major step in that direction.It combines SonyLIV’s astonishing reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

The esports World Cup 2025, hosted by the Esports World Cup Foundation (EWCF), is set to return to Riyadh, Saudi Arabia, in the summer of 2025. The tournament will feature the world’s elite esports clubs and players competing across a diverse range of titles. With a record-breaking global prize pool exceeding $70.45 million (over INR 600 crore) and an ever-growing international viewership, the EWC continues to redefine the standards for professional gaming worldwide.

with sonyliv on board as the official Hindi broadcast partner and NODWIN Gaming spearheading regional media and marketing efforts, the Esports World Cup is poised for unprecedented success in the South Asian market.

The nation’s excitement is palpable as India prepares for its inaugural appearance at the Esports World Cup. The recently crowned BMPS 2025 champions, AxTMG, have earned the prestigious right to represent India on the global stage. In an historic moment for Indian esports, Grandmaster Arjun Erigaisi has become the first Indian to qualify for the EWC 2025 in chess, where he will compete alongside global esports powerhouse Gen.G Esports. He will be joined by an formidable lineup of Indian chess titans, including Grandmasters R Praggnanandhaa (India Rank: 1, World Rank: 4), Aravindh Chithambaram (India Rank: 4, World Rank: 11), Vidit Gujrathi (India Rank: 6, World Rank: 26), and Nihal Sarin (India Rank: 8, World Rank: 40), all representing the renowned indigenous esports powerhouse Team S8UL.Rounding out the incredibly strong chess contingent is rising prodigy Aarav Dengla, marking this as india’s most potent chess squad ever to compete in the global esports arena.

The participation of top-tier Indian talent across various disciplines offers a unique possibility to showcase India’s rapidly expanding presence in global esports and unite fans under a banner of national pride and aspiration.

How will this partnership between NODWIN Gaming and SonyLIV impact the accessibility of the Esports World Cup 2025 for Indian viewers?

Expanding Reach: A Landmark partnership for Esports Viewership

NODWIN Gaming, a leading esports institution in South Asia, has partnered with SonyLIV, the streaming platform of Sony Entertainment Television, to co-stream the Esports world Cup 2025. This collaboration considerably expands the accessibility of the prestigious tournament to a wider audience across India and South Asia. The partnership leverages NODWIN Gaming’s deep understanding of the regional esports landscape and SonyLIV’s extensive reach and established streaming infrastructure. This is a major win for esports in India and the growth of competitive gaming viewership.

What Does This Mean for Esports Fans?

This co-streaming agreement translates to several key benefits for fans eager to follow the Esports World Cup 2025:

Increased Accessibility: Viewers can tune in through both the NODWIN Gaming platforms and SonyLIV, offering flexibility and choice.

High-Quality Streaming: SonyLIV’s robust streaming technology ensures a seamless, high-definition viewing experience. Expect minimal buffering and optimal performance, even during peak viewership times.

Regional Language Support: NODWIN Gaming’s expertise in regional markets suggests potential for commentary and content in multiple Indian languages, catering to a diverse audience. This is crucial for esports localization.

Enhanced Content: Expect pre- and post-match analysis, player interviews, and behind-the-scenes content, enriching the overall viewing experience.

Wider Promotion: The combined marketing power of NODWIN Gaming and SonyLIV will drive greater awareness and excitement around the esports World Cup 2025.

Games Featured & Tournament Format

While the full game lineup for the Esports World Cup 2025 is still being finalized, it’s anticipated to include major titles across various genres. Confirmed and likely contenders include:

Counter-Strike 2: A staple in the FPS esports scene.

Dota 2: A leading MOBA title with a massive global following.

League of legends: Another dominant MOBA, attracting millions of viewers.

Valorant: A rapidly growing tactical shooter gaining notable traction.

Mobile Legends: Bang Bang: A popular mobile MOBA, especially strong in Southeast Asia.

Rainbow Six Siege: A tactical FPS known for it’s strategic depth.

The tournament format is expected to be a multi-stage event, featuring qualifiers, group stages, and a grand final. Details regarding prize pools and participating teams will be announced closer to the event. Keep an eye out for updates on esports tournament schedules.

NODWIN Gaming’s Role: Beyond Streaming

NODWIN Gaming’s involvement extends beyond simply co-streaming the event. They will also be instrumental in:

Talent Acquisition: Sourcing and managing regional esports commentators and analysts.

Community Engagement: Organizing watch parties and community events to foster excitement and engagement.

Marketing & promotion: Leveraging thier social media channels and marketing expertise to reach a wider audience.

On-Ground Activation: Potential for on-ground events and activations to complement the online streaming experience. NODWIN Gaming has a proven track record in esports event management.

SonyLIV’s Streaming Capabilities & Infrastructure

SonyLIV brings a wealth of experience and technological prowess to the partnership. Key features include:

High-Definition Streaming: Support for 1080p and possibly 4K streaming, delivering a visually stunning experience.

Multi-Device Compatibility: Access the stream on smartphones, tablets, laptops, and smart tvs.

Low Latency Streaming: Minimizing delays for a real-time viewing experience.

Interactive Features: potential for features like live chat and polls to enhance viewer engagement.

Scalable Infrastructure: The ability to handle a large influx of viewers without compromising stream quality. SonyLIV is a leading sports streaming platform.

The Future of Esports Broadcasting in India

This partnership between NODWIN Gaming and SonyLIV sets a precedent for the future of esports broadcasting in India. It demonstrates the growing recognition of esports as a mainstream entertainment medium and the potential for significant viewership. Expect to see more collaborations between esports organizations and established media companies as the industry continues to mature. This trend will drive further investment in esports infrastructure and talent growth.