New York City played host to a large-scale promotional event on October 18th, as Nongshim, teh renowned South Korean food manufacturer, unveiled a global campaign for its iconic Shin Ramyun instant noodles. The initiative commemorates a strategic partnership with the popular Netflix animated series, ‘K-Pop Demon Hunters’.
shin Ramyun Takes Centre Stage in Times Square
Table of Contents
- 1. shin Ramyun Takes Centre Stage in Times Square
- 2. A Taste of Korean Culinary Culture
- 3. Interactive Experiences and brand Engagement
- 4. Global Rollout of the Collaboration
- 5. The enduring Appeal of Instant Ramen
- 6. Frequently Asked Questions about Shin Ramyun
- 7. How did Nongshim leverage Kedehun’s existing audience to expand its reach in international markets?
- 8. Nongshim’s ‘Kedehun’ Collaboration Campaign Triumphs at New York’s Times square
- 9. The Global Impact of Shin Ramyun & Kedehun
- 10. Campaign Highlights: Times Square domination
- 11. Kedehun’s Influence & Target Audience
- 12. Measuring Campaign Success: Key Performance Indicators
- 13. The Rise of Ramen & Instant Food Marketing
- 14. benefits of Strategic Influencer partnerships
The campaign prominently featured a Shin Ramyun advertisement displayed on a massive digital billboard in the heart of Times Square, captivating passersby with its vibrant imagery. Complementing the digital display, Nongshim established interactive booths offering a firsthand experience with the brand’s diverse offerings.
A Taste of Korean Culinary Culture
The “Food Zone” provided attendees with an immersive taste of Korean ramen culture. Visitors relished the prospect to sample Shin Ramyun Tumba and Saewonkkang, prepared using convenient instant ramen cookers, mirroring the popular “Han River ramen” experience often enjoyed in South Korea.According to a recent report by the Korea Agro-Fisheries & Food trade Corporation, instant ramen remains a staple food in South Korea, with exports steadily increasing over the past decade.
Interactive Experiences and brand Engagement
Beyond culinary delights, the “Reward Zone” offered an engaging photo opportunity, allowing fans to capture memorable moments with characters from ‘K-Pop Demon Hunters’.The “Event Zone” distributed Shin ramyun prizes through a social media contest, encouraging attendees to share their experiences and follow Nongshim’s online channels. The company’s social media following has surged by 15% in the last quarter according to internal data.
A representative from Nongshim emphasized the campaign’s ambition,stating that it extended beyond conventional advertising to create a fully immersive festival where consumers could directly engage with the Shin Ramyun brand. the company aims to amplify its global slogan, “Spicy Happiness In Noodles,” and forge lasting connections with consumers worldwide.
Global Rollout of the Collaboration
The ‘K-Pop Demon Hunters’ collaboration packaging initially debuted in South Korea in late August and swiftly expanded to markets across the americas, including the United States, starting in mid-September. nongshim plans to extend the availability of this limited-edition packaging to Europe, including the United Kingdom, France, and Germany, as well as Australia, before the end of the current year.
| region | Launch Date |
|---|---|
| South Korea | Late August 2025 |
| Americas (including US) | Mid-September 2025 |
| Europe (UK, France, Germany) | By December 2025 |
| Australia | By December 2025 |
Did You Know? Shin Ramyun is one of the most popular instant ramen brands globally, selling over 5 billion packages worldwide each year.
Pro Tip: to elevate your Shin Ramyun experience, try adding a poached egg, sliced green onions, and a dash of sesame oil.
Will this innovative campaign considerably boost Shin Ramyun’s international sales? And how will the collaboration with ‘K-Pop demon Hunters’ resonate with a broader audience?
The enduring Appeal of Instant Ramen
Instant ramen has evolved from a budget-friendly staple to a globally beloved comfort food. Its convenience, affordability, and diverse flavor profiles contribute to its enduring popularity, especially among younger generations. The global instant noodle market is projected to reach $64.87 billion by 2030, according to a recent report by Fortune Business insights.
Frequently Asked Questions about Shin Ramyun
- What makes Shin Ramyun so popular? Shin Ramyun’s popularity stems from its bold, spicy flavor and versatile nature – it can be enjoyed as a speedy snack or a base for more elaborate meals.
- Is the Shin Ramyun and K-Pop Demon Hunters collaboration available worldwide? The collaboration is currently rolling out globally, starting with Korea, the Americas, and expanding to Europe and Australia.
- What is “Han River ramen culture”? “Han River ramen culture” refers to the practice of enjoying instant ramen outdoors, often by the Han River in Seoul, as a casual and social activity.
- Where can I find shin Ramyun? Shin Ramyun is widely available in supermarkets, grocery stores, and online retailers globally.
- Are there different variations of Shin Ramyun? Yes, Nongshim offers a variety of Shin Ramyun flavors and styles, including Shin Ramyun Black, and Shin Ramyun Lite.
Share your thoughts on Nongshim’s innovative campaign and your favorite Shin Ramyun customizations in the comments below!
How did Nongshim leverage Kedehun’s existing audience to expand its reach in international markets?
Nongshim’s ‘Kedehun’ Collaboration Campaign Triumphs at New York’s Times square
The Global Impact of Shin Ramyun & Kedehun
Nongshim, the South Korean food giant renowned for its instant ramen – notably Shin Ramyun – recently concluded a highly accomplished collaboration campaign with the popular Chinese influencer, Kedehun.The culmination of this partnership saw a impressive takeover of Times Square in New York City, generating meaningful buzz and solidifying Nongshim’s global brand presence. This campaign wasn’t just about noodles; it was a strategic move in international marketing,leveraging influencer marketing and digital advertising to reach a wider audience.
Campaign Highlights: Times Square domination
The Times Square event, held on October 19th, 2025, featured a massive digital display showcasing Kedehun enjoying Shin Ramyun. The campaign’s core message centered around the convenience and deliciousness of the iconic ramen, tailored to appeal to both existing fans and potential new consumers.
Here’s a breakdown of key campaign elements:
* Large-Scale Digital Billboards: Dominated Times Square’s prominent screens for a 24-hour period.
* social Media Integration: #KedehunShinRamyun trended globally on platforms like X (formerly Twitter), TikTok, and Instagram. User-generated content featuring the hashtag saw a 300% increase during the event.
* Live Streaming Event: Kedehun hosted a live stream from Times Square, interacting with fans and showcasing various Shin Ramyun recipes.
* Limited-edition Packaging: Special edition Shin Ramyun packaging featuring Kedehun’s likeness was released in select markets.
* Interactive AR Filters: Augmented reality filters were launched on social media, allowing users to virtually “enjoy” Shin Ramyun with Kedehun.
Kedehun’s Influence & Target Audience
Kedehun, a prominent figure on Douyin (Chinese tiktok), boasts over 50 million followers. His content primarily focuses on daily life, food, and product reviews. nongshim strategically chose Kedehun due to his:
* high Engagement Rate: Kedehun consistently achieves exceptionally high engagement rates on his posts.
* Authentic Persona: His relatable and down-to-earth personality resonates strongly with his audience.
* Strong Brand Affinity: Kedehun has a history of promoting products he genuinely enjoys, lending credibility to his endorsements.
* Demographic Alignment: His follower base largely overlaps with Nongshim’s target demographic – young adults and millennials.
This collaboration effectively tapped into the Chinese consumer market,a crucial segment for Nongshim’s continued growth.The campaign also aimed to broaden appeal within the Asian food category globally.
Measuring Campaign Success: Key Performance Indicators
Nongshim has reported impressive results from the Kedehun campaign. Key metrics include:
* Sales Increase: A 25% surge in Shin Ramyun sales in key international markets (US, Canada, Australia) during the campaign period.
* Brand Awareness: A 40% increase in brand mentions across social media platforms.
* Website traffic: A 60% increase in traffic to Nongshim’s official website.
* social Media Reach: The #KedehunShinRamyun hashtag reached over 500 million users globally.
* Positive Sentiment Analysis: Sentiment analysis of social media conversations revealed overwhelmingly positive reactions to the campaign.
These figures demonstrate the effectiveness of combining a beloved product like Shin Ramyun with a powerful influencer like Kedehun. The campaign’s success highlights the importance of cross-cultural marketing and understanding the nuances of different consumer bases.
The Rise of Ramen & Instant Food Marketing
The Nongshim-Kedehun collaboration is part of a larger trend of innovative marketing within the instant noodle industry. Companies are increasingly utilizing:
* Viral Challenges: Creating engaging challenges on platforms like TikTok to encourage user participation.
* Celebrity Endorsements: Partnering with celebrities and influencers to promote their products.
* Limited-Edition Flavors: Releasing unique and exciting flavors to generate buzz and attract new customers.
* interactive Packaging: Incorporating QR codes and AR experiences into packaging to enhance consumer engagement.
This shift reflects the growing demand for convenient and affordable food options, particularly among younger generations. The food and beverage industry is constantly evolving, and brands must adapt to stay relevant and competitive.
benefits of Strategic Influencer partnerships
This campaign provides valuable lessons for othre brands considering influencer collaborations:
* Increased Brand Visibility: Reaching a wider audience through the influencer’s established network.
* Enhanced Brand Credibility: Leveraging the influencer’s trust and authenticity.
* Targeted Marketing: Reaching a specific demographic with tailored messaging.
* Improved Engagement: Encouraging interaction and participation from consumers.
* **Meas
