“Normal or with meat?” Platinum Effie for the most effective advertising campaign to Burger King – Advertising

2023-11-16 21:00:00

Vienna – Thursday evening, the Austrian Chapter of the International archyde news Association (IAA) presented the Effie Awards for the most -effective campaigns for the 39th time. The Burger King campaign that asked: “Normal or with meat?” was awarded platinum. In 2023, 32 of the 69 nominated campaigns were able to hold their own; in addition to the platinum Effie, the jury awarded 15 bronze, ten silver and six gold. Mario Stadler (formerly Erste Bank, now Uniqa) is IAA Marketer of the Year.

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