NTT DATA Strengthens Salesforce and AI Expertise in MENA through Acquisition of EXAH

NTT DATA Strengthens Salesforce Presence in MEA with Strategic Acquisition

Published: 2025-10-04

Johannesburg, South Africa – NTT DATA, a global technology and business solutions provider, announced today its acquisition of EXAH, a prominent Salesforce Consulting Partner and Artificial Intelligence implementation specialist. The move signals a significant investment in bolstering NTT DATA’s service offerings and local expertise across the middle East and Africa (MEA) region.

Expanding Capabilities in a Key Growth Market

This strategic acquisition is designed to deliver a thorough Salesforce and AI solution to clients throughout the MEA region. NTT DATA aims to enhance its regional presence by integrating EXAH’s established technical skills and customer-centric Salesforce delivery model. salesforce is a cornerstone of NTT DATA’s broader growth strategy, providing a platform for unified customer data management and personalized customer experiences.

A Proven Track Record of Innovation

NTT DATA’s commitment to the Salesforce ecosystem is underscored by its consistent recognition, having received four consecutive Salesforce Partner Innovation Awards. This demonstrates its proven ability to deliver successful Salesforce implementations. According to Statista, the Salesforce market is projected to reach $270.80 billion in 2028, indicating substantial growth potential.

Alan Turnley-Jones, Chief Executive Officer of NTT DATA in the Middle East and Africa, emphasized the importance of this acquisition, stating, “EXAH’s highly skilled team and its excellent reputation within the Salesforce network make it a perfect complement to NTT DATA. By uniting EXAH’s specialized knowledge with NTT DATA’s extensive global resources and partnerships, we’ll be able to deliver even greater value to our clients.”

Tiaan le Roux, Managing Director of EXAH, added, “Innovation and delivering remarkable value to our customers are at the heart of what we do. We are incredibly excited to join the NTT DATA team and to expand our reach, providing enhanced benefits to our clients and partners throughout Africa and beyond.”

Strategic Acquisitions fuel Growth

This acquisition builds on NTT DATA’s recent expansions. In 2023, the company acquired Apisero, a global MuleSoft consulting firm, to strengthen its integration capabilities across various channels, including Amazon Connect. This latest move deepens NTT DATA’s Salesforce expertise,covering all phases of implementation-from initial integration to ongoing support.

Adding EXAH to NTT DATA’s portfolio also presents new opportunities for professional development and skill enhancement, notably in the areas of Salesforce and related fields. NTT DATA has recently launched a young talent program to cultivate the next generation of Salesforce experts and to foster local skills development.

Key Facts: NTT DATA & EXAH

Metric	NTT DATA	EXAH
Global Revenue (approx.)	$30+ Billion	Undisclosed
Fortune Global 100 Served	75%	N/A
Salesforce Awards	Four Consecutive Partner Innovation Awards	Leading Salesforce Consulting Partner
Regional Focus	Middle East and Africa	Middle East and Africa

Did You Know? The Salesforce ecosystem is estimated to contribute $4.25 billion in business revenues and 247,000 jobs in the Middle East and Africa by 2024, according to a Salesforce economic Impact Study.

Pro tip: When selecting a Salesforce implementation partner, prioritize experience within your industry and a proven track record of successful deployments.

With the addition of EXAH, NTT DATA is well-positioned to deliver comprehensive and advanced solutions to its clients across the MEA region, merging global expertise with local insights.

The Growing Importance of Salesforce and AI

The demand for Salesforce and AI solutions continues to rise as businesses seek to improve customer engagement, streamline operations, and gain a competitive edge. Salesforce’s platform allows for a 360-degree view of the customer,enabling personalized interactions and data-driven decision making. AI further enhances thes capabilities by automating tasks, predicting customer behavior, and providing actionable insights.

As organizations increasingly embrace digital change, the need for skilled Salesforce professionals and AI specialists will remain strong. Investing in talent development and strategic partnerships, such as the one between NTT DATA and EXAH, is crucial for success in this evolving landscape.

Frequently Asked Questions about NTT DATA and Salesforce

• What is Salesforce? Salesforce is a cloud-based software company that provides customer relationship management (CRM) services,enabling businesses to manage sales,marketing,and customer support.
• How does NTT DATA utilize Salesforce? NTT DATA leverages Salesforce to deliver tailored CRM solutions to clients, enhancing customer engagement and improving business processes.
• What is the benefit of NTT DATA acquiring EXAH? The acquisition expands NTT DATA’s Salesforce expertise and local presence in the Middle East and Africa, enabling it to provide more comprehensive services.
• What is AI’s role in NTT DATA’s Salesforce offerings? AI is integrated to automate workflows, predict customer behaviors, and provide smarter decision-making capabilities within Salesforce.
• Where can I learn more about NTT DATA’s solutions? You can visit NTT DATA’s website at https://www.nttdata.com for more information.

What are your thoughts on the increasing trend of strategic acquisitions in the tech sector? Share your opinions in the comments below and help us continue the conversation!

How will this acquisition specifically help NTT DATA address the unique data governance challenges present in the MENA region when implementing Salesforce solutions?

Expanding Digital transformation Capabilities in the Middle East and North Africa

NTT DATA, a global digital business and IT services leader, has considerably bolstered its presence and capabilities in the Middle East and North Africa (MENA) region with the strategic acquisition of EXAH, a leading Salesforce and Artificial Intelligence (AI) consultancy.This move underscores NTT DATA’s commitment to accelerating digital transformation for businesses across the MENA landscape. The acquisition, finalized on October 4th, 2025, positions NTT DATA as a key player in delivering thorough Salesforce implementation, AI solutions, and digital consulting services to a rapidly evolving market.

Understanding EXAH’s Expertise and Market Position

EXAH has established itself as a prominent force in the MENA region, specializing in:

* salesforce Consulting & Implementation: Providing end-to-end services, from initial strategy and design to deployment and ongoing support.This includes Sales Cloud, Service cloud, marketing Cloud, and Commerce Cloud implementations.

* AI & Machine Learning Solutions: Developing and deploying AI-powered applications to enhance customer experience, optimize operations, and drive data-driven decision-making. Focus areas include predictive analytics, natural language processing (NLP), and computer vision.

* Digital Transformation Strategy: Helping organizations define and execute their digital transformation roadmaps, leveraging cutting-edge technologies and best practices.

* Custom Submission Development: Building tailored solutions to address specific business challenges and opportunities.

EXAH’s strong client base, notably within the financial services, retail, and public sector, complements NTT DATA’s existing portfolio and expands its reach within key industries. Their regional expertise is invaluable for navigating the unique complexities of the MENA market.

Synergies and Benefits of the Acquisition

The integration of EXAH into NTT DATA’s global network unlocks meaningful synergies and benefits for both organizations and their clients:

* Enhanced Salesforce Capabilities: NTT DATA gains access to EXAH’s deep Salesforce expertise, strengthening its ability to deliver complex and innovative Salesforce solutions.This includes specialized knowledge of salesforce certifications and salesforce best practices.

* Accelerated AI Innovation: Combining NTT DATA’s global AI research and development capabilities with EXAH’s regional implementation experience will accelerate the delivery of cutting-edge AI solutions tailored to the MENA market.

* Expanded Geographic Reach: NTT DATA expands its footprint in the MENA region, enabling it to serve a wider range of clients and address their evolving needs.

* Comprehensive Digital Transformation Offerings: The combined entity offers a comprehensive suite of digital transformation services, encompassing strategy, implementation, and managed services.

* Increased Scalability and Resources: Clients benefit from NTT DATA’s global scale and resources, ensuring the ability to handle large-scale projects and deliver consistent, high-quality results.

Impact on Key Industries in MENA

This acquisition is poised to have a significant impact on several key industries within the MENA region:

* Financial Services: Demand for digital banking solutions, customer relationship management (CRM), and fraud detection systems is driving rapid adoption of Salesforce and AI in the financial sector. NTT DATA and EXAH are well-positioned to capitalize on this trend.

* Retail: Retailers are leveraging e-commerce platforms, personalized marketing campaigns, and supply chain optimization to enhance customer experience and drive sales. Salesforce and AI play a crucial role in these initiatives.

* Public Sector: Governments across the MENA region are investing in smart city initiatives, citizen engagement platforms, and data analytics to improve public services and enhance clarity.

* Healthcare: The healthcare industry is embracing telemedicine, patient engagement solutions, and data-driven diagnostics to improve patient care and reduce costs.

NTT DATA’s Continued Investment in AI and Salesforce

this acquisition is part of NTT DATA’s broader strategy to invest in key growth areas, including AI and Salesforce. The company has made several strategic investments in these technologies globally, including:

* Partnerships with leading AI vendors: Collaborating with companies like Google, Microsoft, and Amazon to integrate their AI capabilities into NTT DATA’s solutions.

* Development of proprietary AI platforms: Building its own AI platforms to address specific industry challenges.

* Expansion of Salesforce expertise: Investing in training and certification programs to develop a highly skilled Salesforce workforce.

* Focus on Data Analytics: Utilizing big data analytics and business intelligence (BI) tools to extract valuable insights from data.

Practical Tips for Businesses in MENA Considering Salesforce and AI

For organizations in the MENA region considering implementing Salesforce or AI solutions,here are some practical tips:

1. Define Clear Business Objectives: Clearly articulate your business goals and how Salesforce or AI can help you achieve them.
2. Assess Your Data Readiness: Ensure your data is clean, accurate, and accessible before embarking on an implementation project. Data governance is crucial.
3. Choose the Right Partner: select a partner with deep expertise in both Salesforce and AI, as well as a strong understanding of the MENA market.

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