2023-09-25 18:00:00
A fashion show in the open air, it should have become a symbol of the new beginning at Gucci. Sabato de Sarno, the new creative director, wanted to show his spring collection in the historic Brera district in the center of Milan – right next to the art academy. Also to set himself apart from predecessor Alessandro Michele. He staged his fashion in the Gucci Hub in the far east of the city. The modernized campus is one of the flagship projects of that era, evidence of the brand’s gigantic growth. Today it is worth around ten billion.
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