Olaf Reichel Appointed Director of Advertising Sales at Mobile.de
Berlin, Germany – October 30, 2025 – Mobile.de, a leading online vehicle marketplace, announced today the appointment of Olaf Reichel as Director of Advertising Sales. Reichel is slated to begin his new role at the beginning of November, taking charge of all advertising marketing initiatives within the company.
A New Leader for a Dynamic Market
The appointment of Olaf Reichel arrives as the automotive industry continues to rapidly evolve. According to recent data from Statista, online car sales in Europe are projected to reach €65 billion by 2027, highlighting the importance of a strong advertising sales strategy for companies like Mobile.de. Reichel’s expertise will be pivotal in navigating thes changes.
The incoming Director will be responsible for spearheading the marketing efforts aimed at attracting both automotive dealerships and individual sellers to the platform. He will also focus on optimizing advertising revenue streams and furthering Mobile.de’s position as a dominant force in the digital automotive space.
The Role of Advertising Sales in the Automotive Sector
Effective advertising sales are crucial for online vehicle marketplaces like Mobile.de. A well-executed strategy ensures high visibility for listed vehicles, attracting a larger pool of potential buyers and driving sales. The industry is becoming increasingly competitive, with players like AutoTrader and Cars.com vying for market share.
Did You Know? The average car buyer spends approximately 14 hours researching online before making a purchase decision, making online platforms like Mobile.de vital touchpoints in the consumer journey.
| Metric | 2023 | 2024 (Projected) |
|---|---|---|
| Online Car Sales (Europe) | €58 Billion | €62 Billion |
| Mobile.de Monthly Users | 25 Million | 27 Million |
Pro Tip: Automotive advertising isn’t just about showcasing vehicles; it’s about building trust and providing a seamless user experience. High-quality photos, detailed descriptions, and transparent pricing are all essential.
Reichel’s arrival underscores Mobile.de’s commitment to innovation and growth in a highly competitive market. What impact will this appointment have on Mobile.de’s advertising strategies in the coming year? and how will Reichel leverage emerging technologies to enhance the platform’s reach and engagement?
The Evolving Landscape of Automotive Advertising
The automotive advertising sector is undergoing a seismic shift, driven by advancements in digital technology and changing consumer behavior. Traditionally, car advertising relied heavily on television commercials and print media. however, today’s buyers are increasingly turning to online platforms, social media, and mobile devices for information and inspiration, it is projected that digital car advertising will account for over 60% of all automotive marketing spend by 2028.
This shift requires advertisers to adopt new strategies, such as personalized online campaigns, virtual reality test drives, and interactive content. Data-driven insights are also becoming increasingly critically important, allowing advertisers to target their messages more effectively and measure their results with greater precision.
Share your thoughts! what are some innovative advertising strategies you think Mobile.de should explore? Let us know in the comments below.
