Budapest is experiencing a curious moment. Not a crisis, not a breakthrough, but a sustained wave of praise from an unlikely source: North Macedonia. Prime Minister Dimitar Kovačevski recently lauded Hungary under Viktor Orbán as a “true example for everyone,” a statement that has reverberated through European political circles and sparked debate about the direction of regional leadership. But what exactly is fueling this admiration, and what does it signify for the broader geopolitical landscape?
A Model of Economic Resilience, or a Carefully Cultivated Narrative?
The initial reports, originating from Mandiner, focused on Kovačevski’s effusive praise. But, the core of his assessment – that Hungary offers a model for others – requires deeper examination. It’s not simply about economic growth, though Hungary has demonstrably outperformed many of its EU peers in certain metrics. According to data from Statista, Hungary’s GDP growth in 2023 was 4.1%, significantly higher than the EU average of 0.5%. But this growth has been accompanied by a substantial increase in national debt and concerns about the rule of law, issues often downplayed in pro-government media.
The praise from Skopje appears to be rooted in Hungary’s approach to navigating the complexities of EU membership while simultaneously pursuing a distinct national agenda. Orbán’s government has consistently challenged Brussels on issues ranging from immigration to LGBTQ+ rights, and has actively sought to forge alliances with other Visegrád Group nations – Poland, Czech Republic, and Slovakia – to amplify its voice. North Macedonia, currently facing obstacles in its own EU accession process, may see Hungary’s defiance as a template for asserting national interests within the Union.
Beyond Economics: The Geopolitical Alignment
The meetings between Orbán and Kovačevski, as reported by Tények and Vasárnap.hu, are not isolated incidents. They represent a deliberate effort by Budapest to strengthen ties with countries in the Western Balkans, a region increasingly viewed as a strategic battleground between Russia, China, and the West. Hungary has been a vocal advocate for the EU integration of the Western Balkans, but its approach differs from that of many other member states. Orbán prioritizes pragmatic engagement, often overlooking concerns about democratic backsliding in favor of economic cooperation and political stability.

This approach is particularly evident in Hungary’s relationship with Serbia, where it has maintained close ties with President Aleksandar Vučić despite criticism of his authoritarian tendencies. The rationale, as articulated by Hungarian officials, is that stability in the region is paramount, even if it comes at the expense of strict adherence to democratic norms. This pragmatism resonates with leaders in North Macedonia, who are grappling with their own internal challenges and external pressures.
The Role of Russian Influence and the Information Landscape
It’s impossible to discuss this dynamic without acknowledging the potential influence of Russia. Hungary has consistently resisted EU sanctions against Russia and has maintained open channels of communication with the Kremlin, even after the invasion of Ukraine. While there is no direct evidence linking Kovačevski’s praise to Russian pressure, it’s worth noting that Moscow has actively sought to exploit divisions within the EU and to undermine the bloc’s credibility.
the Hungarian media landscape is heavily dominated by pro-government outlets, which consistently portray Orbán in a positive light and downplay criticism of his policies. This creates an echo chamber that reinforces a particular narrative and shapes public opinion. The influence of these media outlets extends beyond Hungary’s borders, with some actively disseminating pro-government content in neighboring countries.
“The praise coming from Skopje isn’t necessarily a spontaneous expression of admiration. It’s a calculated move, reflecting a broader geopolitical alignment and a shared interest in challenging the status quo within the EU,” says Dr. Zoltán Varga, a political analyst at the Central European University in Budapest. “Orbán has successfully positioned Hungary as a champion of national sovereignty and a defender of traditional values, and this message resonates with leaders in countries like North Macedonia who perceive marginalized by Brussels.”
A Bilateral Boost: Trade and Infrastructure Projects
Beyond the political rhetoric, the strengthening relationship between Hungary and North Macedonia is too driven by concrete economic interests. Trade between the two countries has been steadily increasing in recent years, and Hungary has become a significant investor in North Macedonia’s economy. As reported by Economx.hu, recent discussions have focused on expanding cooperation in the energy sector and infrastructure development. Hungary is particularly interested in securing access to North Macedonia’s energy resources and in building a regional transportation corridor that would connect the Balkans to Central Europe.
These projects are not only economically beneficial but also serve to deepen the political ties between the two countries. By investing in North Macedonia’s infrastructure, Hungary is effectively increasing its leverage and influence in the region. This is a classic example of “soft power,” where economic incentives are used to achieve political objectives.
What Does This Mean for the EU?
The growing alignment between Hungary and North Macedonia presents a challenge to the EU’s efforts to promote democratic values and the rule of law in the Western Balkans. While the EU remains committed to the region’s eventual integration, it is increasingly wary of leaders who prioritize national interests over European norms. The situation also highlights the internal divisions within the EU, with countries like Hungary and Poland often clashing with Brussels over issues of sovereignty and identity.
The long-term implications of this dynamic remain to be seen. However, one thing is clear: the praise from Skopje is not simply a diplomatic nicety. It’s a signal that Hungary is emerging as a key player in the Western Balkans, and that its influence is likely to grow in the years to come. The question now is whether the EU will be able to effectively counter this influence and to ensure that the region remains on a path towards democratic consolidation and European integration.
What role will other EU member states play in shaping the future of the Western Balkans? And how will the ongoing war in Ukraine impact the geopolitical landscape of the region? These are questions that demand urgent attention.