The Shifting Sands of Celebrity: Political Alignment, Personal Branding, and the Future of Fame A staggering 82% of consumers say authenticity is a major factor when deciding what brands they …
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The Rise of the Lighthouse Parent: Why Stepping Back is the Future of Raising Resilient Children Nearly 80% of parents admit to engaging in “helicopter parenting” at some point, constantly …
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Hyundai’s EV Problem Isn’t Just About the Cars—It’s a Dealer Dilemma Just 2.5% of Hyundai vehicles sold in Australia this year have been electric. That startling statistic, revealed by the …
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The New Celebrity Crisis Playbook: Silence, Strategic Ambiguity, and the Power of ‘Irreverence’ A single advertising campaign can now generate more than $10 million in earned media – even when …