Pampers × ENHENN reinterprets the Silk Road

This is not only the fifth time ENHENN has made its debut at Shanghai Fashion Week, but also the first time that Pampers has co-branded a new Chinese children’s wear brand to hold a new product launch of its high-end products.

The theme of this big show is-[41°N · Silk Road]

ENHENN

41 degrees north latitude-her wealth, sweetness and mystery have left a deep mark on the history of human development, and people call her “the golden necklace of the earth.”

41 degrees north latitude-this magical figure seems to be full of the aura of nature. The area it travels through is full of gatherings of human civilizations and cultural and historical monuments.

The world-famous “Silk Road” also floats on this golden latitude.

Departing from China, leaving the Hexi Corridor, going to Rome via the Tarim Basin, Fergana Basin, Iranian Plateau, and Mesopotamia,

This line is the main road of the northern land Silk Road with a straight line distance of 12,000 kilometers.

Today’s story takes place at the mysterious 41°N,

ENHENN collides natural style fabrics with simple spirit this time,

The urban feel softens the ecological beauty,

Enjoy that cubic meter of returning to the original in the city life.

Incorporate silk with unique texture and touch into clothing,

Natural silk brings a cool and relaxing body sensation to the body.

ENHENN was born in 2017 and is homophonic with “Uh-huh”.

This is not only the sound that babies often make when they mutter, but also the first beauty that adults want to take care of.

enhenn, Pampers, Silk Road, children's clothing, minimalist, color

ENHENN

We focus on babies aged 0-14, with black, white and gray as the main color, with a minimalist aesthetic style, and a variety of simple and practical designs.

Let each product contain the brand concept of making things and life a little simpler, and making babies and mothers a little happier.

enhenn, Pampers, Silk Road, children's clothing, minimalist, color

ENHENN

In this joint collaboration, whether it’s baby diapers or older children’s clothing, both brands strive for a comfortable and comfortable wearing experience.

How to interpret this theme through product design? Su Xin, founder and creative director of the ENHENN brand, said: “We have chosen to use silk, cotton, regenerated cellulose fiber and other fabrics to develop. Through special weaving and washing process, the hand feel is extremely soft and smooth, and it is more suitable for the baby. skin”. The overall clothing incorporates the aesthetic language of the ancient Silk Road and historical references, combined with the iconic minimalist color and pattern design of ENHENN children’s clothing, and strives to make the audience feel the fusion of ancient charm and modern ideas. Pampers’ new product “Black Gold Gang” has been updated from product technology, adding natural mulberry silk, the material is soft and delicate, and is extremely skin-friendly; the cocoon-shaped environmental protection design is more suitable, truly achieving a pair of trousers with a thousand hips; the patented leaf vein breathable surface layer is more than breathable. It can also absorb moisture. Packaging also has subversive innovations. The world’s top designers draw inspiration from the Silk Road and design exclusive patterns. Su Xin proposed, “In today’s highly homogenous children’s products, we need to use minimalist aesthetic styles, through simple and practical designs, so that each product can make things and life a little simpler, and make babies and mothers happier. .”

enhenn, Pampers, Silk Road, children's clothing, minimalist, color

ENHENN

In the current era, the motherland is becoming increasingly prosperous, and the pace of society is gradually accelerating. The starting line for competition between people is getting earlier and earlier. Mengbao may be squeezed out of most of the time by various training classes from an early age. ENHENN uses black, white, gray and low saturation as the main color language, simple and practical functional design, to make up for the gap in the lack of differentiated styles in the children’s clothing market. At the same time, it also arouses parents’ thinking: Should children’s childhood be simpler?

enhenn, Pampers, Silk Road, children's clothing, minimalist, color

ENHENN

This is not only the fifth time ENHENN has made its debut at Shanghai Fashion Week, but also the first time that Pampers has co-branded a new Chinese children’s wear brand to hold a new product launch of its high-end products.

The brand concepts of ENHENN and Pampers Black Gold Bang series are fused and collided. They all start from the comfort of the baby and the convenience of the parents, making things and life simpler, and making the baby and mother happier.

enhenn, Pampers, Silk Road, children's clothing, minimalist, color

ENHENN

ENHENN was born in 2017. The homophony is the same as “Uh-huh”. This is not only the sound that babies often make when mumbling, but also the first beauty that adults want to take care of.

The brand focuses on babies from 0-14 years old, with black, white and gray as the main color, with a minimalist aesthetic style, and through a variety of simple and practical designs, so that each product contains the meaning of making things and life simpler, making babies and mothers happy A little brand concept.

enhenn, Pampers, Silk Road, children's clothing, minimalist, color

ENHENN

The theme of this conference is[41°N Silk Road]focusing on the original intention of natural and comfortable design, turning the Silk Road into a clue for design inspiration, and launching the new season series of clothing. The natural style fabrics collide with the spirit of simplicity, the urban feeling softens the ecological beauty, and you can enjoy that cubic meter of urban life. Incorporate silk with unique texture and touch into clothing. Natural silk brings a cool and relaxing body feeling to the body.

The overall clothing incorporates the aesthetic language of the ancient Silk Road and historical references, combined with the iconic minimalist color and pattern design of ENHENN children’s clothing, and strives to make the audience feel the fusion of ancient charm and modern ideas.

enhenn, Pampers, Silk Road, children's clothing, minimalist, color

ENHENN

Pampers’ new product “Black Gold Gang” has been updated from product technology, adding natural mulberry silk, the material is soft and delicate, and is extremely skin-friendly; the cocoon-shaped environmental protection design is more suitable, truly achieving a pair of trousers with a thousand hips; the patented leaf vein breathable surface layer is more than breathable. It can also absorb moisture. Packaging also has subversive innovations. The world’s top designers draw inspiration from the Silk Road and design exclusive patterns.

enhenn, Pampers, Silk Road, children's clothing, minimalist, color

ENHENN

In this joint collaboration, whether it’s baby diapers or older children’s clothing, both brands strive for a comfortable and comfortable wearing experience.

Su Xin, founder and creative director of the ENHENN brand, puts forward, “Today, when children’s products are highly homogenized, we need to use a minimalist aesthetic style, through simple and practical design, to make everything and life simpler for each product. , Make baby and mother happy.”

Simple layout design is more powerful than complicated design.

Putting aside the charming eyes, you can feel the value delivered by the clothing itself.

We wish to have a piece of clothing,

It can bring gentle and beautiful new ideas and fun to ordinary days.

enhenn, Pampers, Silk Road, children's clothing, minimalist, color

ENHENN

You chase the times, while I stay and clean the pavilions.

I will respect your every move, every leaf

Mutual understanding,

All kinds of play,

Almost no harm, almost freedom,

Almost unhurried

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