Parsons Fuels Harman’s Open Ambition

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Northern Ireland Coach Guides Brian Harman Towards Second open Championship Title

By Archyde Staff Writer

july 20, 2024

Northern ireland golf coach justin Parsons is playing a key role in American golfer Brian Harman’s pursuit of a second Open Championship title. Parsons shared insights on their strategy with BBC Sport NI’s Stephen Watson.

Harman, the reigning champion from 2023, is in strong contention at Royal Portrush. He heads into the third day of the tournament tied for third place.

His performance places him firmly in the hunt for the coveted claret Jug. Harman is currently eight under par as the championship progresses.

The Open Championship has seen challenging conditions, with rain impacting play. Despite the whether, top golfers like Harman and Scheffler are showcasing their skills.

The Open Championship: A Legacy of Excellence

The Open Championship, often called the British Open, is one of the four major championships in professional golf. It is indeed the oldest of the majors,dating back to 1860.

The tournament

What specific design challenges within the automotive industry is Harman hoping Parsons students can help address?

The strategic Partnership: Harman & Parsons School of Design

Harman International, a subsidiary of Samsung, is substantially bolstering its innovation pipeline through a deepened collaboration with Parsons School of Design. this isn’t simply a recruitment pipeline; it’s a strategic investment in future-forward thinking,notably within the realms of automotive technology,connected car experiences,and immersive audio solutions.The partnership focuses on leveraging Parsons’ renowned industrial design, user experience (UX), and design strategy programs to address the evolving demands of the automotive and consumer electronics industries.

Focusing on Next-Generation Automotive Interiors

The core of Harman’s ambition lies in redefining the in-car experience. They’re moving beyond simply providing audio systems to crafting holistic, integrated environments. Parsons’ industrial design students are instrumental in this shift.

Human-centered Design: Parsons emphasizes a human-centered design approach, ensuring that technology seamlessly integrates into drivers’ and passengers’ lives. This aligns perfectly with Harman’s goal of creating intuitive and enjoyable automotive interfaces.

Material Innovation: Students are exploring cutting-edge materials and sustainable design practices, contributing to Harman’s commitment to eco-conscious manufacturing.

Prototyping & Testing: Access to Parsons’ state-of-the-art prototyping facilities allows for rapid iteration and testing of new concepts, accelerating Harman’s product growth cycles.

Parsons Industrial Design: A Unique Advantage

Parsons’ Industrial Design program,particularly its graduate program,offers a distinct advantage to Harman. As noted in recent discussions (https://www.zhihu.com/question/290395652), the program’s small class sizes – around 24 students annually, split into groups of 12 – foster a highly personalized learning habitat.

Individualized Mentorship: This intimate setting allows for close collaboration between students and faculty, including dedicated one-on-one mentorship.

Focused Curriculum: The curriculum is specifically tailored to address the challenges of designing for complex systems,like those found in modern vehicles.

Interdisciplinary Collaboration: Parsons encourages cross-disciplinary projects, bringing together students from various design disciplines – product design, dialogue design, and fashion design – to create holistic solutions.

UX/UI Design for Connected Car Platforms

Beyond physical design, the partnership extends to user experience (UX) and user interface (UI) design for Harman’s connected car platforms. This is crucial as vehicles become increasingly software-defined.

Intuitive Interfaces: Parsons students are working on designing intuitive and engaging interfaces for infotainment systems, navigation, and vehicle control.

Voice Control & HMI: Research focuses on improving voice control systems and human-machine interfaces (HMIs) to minimize driver distraction and enhance safety.

Personalized Experiences: The goal is to create personalized in-car experiences that adapt to individual driver preferences and needs.

Real-World Applications & Case Studies

while specific project details are often confidential, Harman has publicly showcased several concepts developed in collaboration with parsons students. These include:

Advanced Head-Up Displays (HUDs): parsons students contributed to the design of next-generation HUDs that project critical facts onto the windshield in a clear and unobtrusive manner.

Gesture Control Systems: research into gesture control systems aims to provide a more natural and intuitive way for drivers to interact with vehicle functions.

Sustainable Interior Materials: Exploration of bio-based and recycled materials for automotive interiors, reducing the environmental impact of vehicle manufacturing.

Benefits for Harman: A Competitive Edge

This collaboration provides Harman with several key benefits:

Access to Top Talent: A direct pipeline to highly skilled and innovative designers.

Early adoption of trends: Exposure to emerging design trends and technologies.

reduced R&D Costs: Leveraging Parsons’ research capabilities to accelerate product development.

Enhanced Brand Reputation: Associating with a prestigious design school like Parsons enhances Harman’s brand image as an innovator.

Practical Tips for Aspiring Automotive Designers

For students interested in pursuing a career in automotive design, particularly with companies like Harman:

1. Build a Strong Portfolio: Showcase your