Specialty coffee shop Paul Bassett will launch two new types of ‘Barista Paul Bassett’ on the 21st.
As a ready to drink (RTD) product made with specialty grade coffee, the signature coffee Lungo and lactose-free latte sold at the Paul Bassett store will be introduced as RTD products.
‘Signature Lungo’, which was released this time, uses specialty grade beans that are in the top 7% of the world’s coffee production used by Paul Bassett to embody the taste of the store.
The coffee content is also regarding twice that of commercial products, so you can feel the deep and rich flavor of black coffee than Americano, the company explained.
Another representative menu of Paul Bassett, ‘lactose-free latte’, will also be released as RTD.
The ‘lactose-free latte’ uses lactose-free milk, so even people who do not drink latte can enjoy it comfortably because of stomach discomfort.
Kim Yong-cheol, CEO of Paul Bassett, said, “As competition in the RTD market intensifies, customers are looking for premium coffee in RTD as well. It has been commercialized,” he said.
The two Paul Basset RTDs are also available at Paul Bassett stores and Market Kurly.
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