Princess Kate’s Style Stamp: ‘With Nothing Underneath’ Sees Sales Surge After Royal Endorsement – Breaking News
London, UK – A quiet fashion moment in Northern Ireland is making waves across the Atlantic and beyond. Princess Kate’s recent appearance sporting a khaki cardigan from British brand ‘With Nothing Underneath’ (WNU) is being hailed as a significant boost for the rapidly growing label, signaling a new chapter in its already impressive trajectory. This isn’t just about a cardigan; it’s a story of a founder’s vision, sustainable practices, and a growing appetite for timeless style – a story that’s now firmly in the spotlight thanks to royal influence. This is a breaking news development with significant SEO implications for the brand and the wider fashion industry.
From Parisian Hotel Rooms to Royal Closets: The WNU Story
Founded in 2017 by former fashion editor Pip Durrell, WNU was born out of frustration. Durrell, 34, couldn’t find high-quality, ethically made shirts at accessible prices. Inspired by a favorite oversized men’s shirt she wore during her editorial days, she embarked on a mission to create the perfect women’s version. Starting with just one shirt design in three colors, and funded by her savings, Durrell’s initial campaign was shot in a Paris hotel room with collaborators she connected with through her network. The brand’s name, “With Nothing Underneath,” evokes a sense of effortless cool and confidence.
Meghan Markle’s Early Support & Celebrity Momentum
While the brand initially gained traction on Instagram, it was Duchess Meghan who catapulted WNU onto the international stage. In 2019, Meghan wore a WNU white and blue pinstripe boyfriend shirt in a video supporting Smart Works, a women’s employment charity. Further appearances followed, including a white poplin shirt and a blue linen boyfriend shirt during filming for her Netflix series, “With Love, Meghan.” This early endorsement sparked a surge in investment and brand awareness. Since then, WNU has become a favorite among fashion-forward celebrities like Florence Pugh, Cara Delevingne, and Emily Ratajkowski, solidifying its position as a go-to for those seeking understated elegance.
Timeless Design & Sustainable Values: The WNU Appeal
But what’s driving this widespread appeal? Durrell emphasizes a commitment to creating pieces that are “not only look good, but are also high quality, timeless, and will last a long time.” WNU’s design process centers around understanding what women truly want – versatile, well-made garments that transcend fleeting trends. Inspired by British tradition, literature (particularly the works of female authors like Nancy Mitford and Jane Austen), and a nostalgic vision of “Brit girls” like Alexa Chung and Sienna Miller, the brand embodies an unpretentious Britishness that resonates with a global audience. The brand’s expansion beyond shirts – now including tailored pants, cable knits, coats, and even an eveningwear collection – demonstrates a commitment to building a complete, enduring wardrobe.
The Future of WNU: Beyond the Boyfriend Shirt
WNU’s Fall/Winter 2025 collection marks a significant step forward, introducing its first eveningwear line featuring tailored trousers, cupro slip skirts, and silk shirts. A custom name engraving service adds a personal touch. Durrell’s vision is clear: to provide women with the essential building blocks of a modern wardrobe – perfectly tailored trousers, a black jacket, a white t-shirt, and black loafers. She’s ambitious, stating, “I don’t want to think about a glass ceiling,” signaling a determination to continue pushing boundaries and expanding WNU’s reach. The brand’s success isn’t just a fashion story; it’s a testament to the power of a strong vision, sustainable practices, and a little bit of royal magic. For those seeking enduring style and ethical production, ‘With Nothing Underneath’ is quickly becoming a name to watch – and wear.
