Paris Fashion Week is always a magnet for the world’s most stylish celebrities, and this year’s Saint Laurent show was no exception. But beyond the runway, the event drew a crowd of influential figures, including South Korean DJ and producer Peggy Gou, who brought her signature cool to the City of Light. Known for her genre-bending sets and infectious tracks like “(It Goes Like) Nanana,” Gou has become a global force in electronic music, and her presence at the show underscored her growing status as a fashion icon.
Gou, who is based in Berlin, described Paris as a city that consistently excites her, whether for fashion events or her own performances. “I especially love coming back during this time, though there’s chaos… I love chaos,” she shared, hinting at the vibrant energy of the fashion scene. Her trip wasn’t solely about the show, however; Gou also carved out time for the quintessential Parisian experiences – retail therapy, indulging in pastries, and exploring art.
A Parisian Itinerary: Shopping, Sweets, and Style
Despite a “very tight schedule,” Gou managed to pack a lot into her 24 hours in Paris, which felt more like 72. “I tend to spend my 24 hours like everyone else’s 72 hours,” she explained. A bakery tour was high on her list, with a particular fondness for pain suisse. She also expressed a desire to visit the Palais de Tokyo museum, a favorite spot for contemporary art. “Believe it or not, I don’t shop a lot, but Paris is the perfect city for it,” Gou admitted, a statement that might surprise fans given her impeccable style.
But the primary focus of Gou’s visit was, of course, the Saint Laurent show, presented by designer Anthony Vaccarello in front of the iconic Eiffel Tower. She described the collection as distinctly “YSL-ing,” praising the chic and sexy suit looks, as well as the lace and sheer dresses. “The venue—the aesthetic, and the dramatic music in front of the iconic Eiffel Tower,” she added, clearly impressed by the overall presentation. Gou, a DJ herself, also noted the show’s soundtrack, curated by French producer SebastiAn.
Front Row Style and a Statement Look
Sitting front row alongside stars like Rosé and Kate Moss, Gou made a statement with her own fashion-forward ensemble. She opted for a khaki trench coat layered over a silky, lace-trimmed romper, a look that blended effortless French style with her own trendy aesthetic. “I’m obsessed with the trench coat, but even more obsessed with the lingerie underneath,” Gou confessed. She completed the look with sheer black tights, pointy-pumps, and itty-bitty sunglasses.
Peggy Gou’s ascent in the music industry has been rapid. She’s currently touring across three countries and has three upcoming concerts, including dates in Dubai and São Paulo, according to Songkick. Beyond her DJ sets, Gou is also recognized for her work as a Korean artist based in Berlin, having gained attention through high-quality mixes and a unique sound that blends influences from Detroit, London, and Berlin, as noted by Resident Advisor.
Gou’s presence at Paris Fashion Week, alongside other Asian celebrities like Blackpink’s Rosé and Jisoo, highlights the growing influence of Asian stars in the global fashion landscape, as reported by Lifestyle Asia. You can also see highlights from the YSL show, where Gou was in attendance, on YouTube.
As Peggy Gou continues to tour and push boundaries in both music and fashion, her influence is sure to grow. Her ability to seamlessly blend different worlds – from the underground electronic music scene to the high-fashion runways of Paris – positions her as a unique and compelling figure in contemporary culture. What comes next for Gou remains to be seen, but one thing is certain: she’ll continue to bring her signature energy and style to every project she undertakes.
What did you think of Peggy Gou’s look at Paris Fashion Week? Share your thoughts in the comments below!
