The Post-WWE Backlash: Why Athlete Conduct is Redefining Pro Wrestling’s Landscape
The fallout from a wrestler’s departure from WWE is no longer confined to in-ring performance. A recent critique from podcast host Peter Rosenberg, leveled at former WWE superstar **Matt Riddle**, highlights a growing trend: the significant impact of post-WWE public conduct on an athlete’s brand and future opportunities. Rosenberg’s pointed comments – calling Riddle a “jackass” for continued “inappropriate” statements, specifically regarding AJ Lee and CM Punk – aren’t just about wrestling; they signal a shift in how the industry and its fans evaluate talent beyond the squared circle.
The New Rules of Engagement: Beyond the Script
For decades, pro wrestling operated under a relatively loose code of conduct. While on-screen personas often pushed boundaries, off-screen behavior was largely tolerated, even if controversial. However, the rise of social media and the 24/7 news cycle have fundamentally altered this dynamic. Every comment, every post, is now instantly amplified, creating a permanent record that can make or break a career. Riddle’s situation, as highlighted by Rosenberg, demonstrates that simply possessing in-ring talent is no longer enough. Professionalism, respect, and a degree of self-awareness are now non-negotiable.
The “RVD Treatment” and the Illusion of Cool
Rosenberg’s comparison of Riddle to Rob Van Dam (RVD) is particularly insightful. Both cultivated a laid-back, “stoner” image, but Rosenberg argues Riddle failed to earn the same level of respect and fan appreciation. This speaks to a crucial point: authenticity matters. RVD’s persona felt genuine, a natural extension of his personality. Riddle’s, according to Rosenberg, came across as contrived, lacking the underlying charisma and skill that made RVD a legend. This distinction is vital; fans are increasingly discerning and can quickly detect inauthenticity.
The Ripple Effect: Brand Damage and Lost Opportunities
The consequences of post-WWE missteps extend far beyond hurt feelings. A damaged reputation can severely limit future earning potential. While opportunities exist in other promotions (AEW, Impact Wrestling, the independent circuit), sponsors are hesitant to align themselves with controversial figures. Furthermore, the potential for mainstream crossover appeal – lucrative opportunities in film, television, and endorsements – diminishes significantly. Riddle’s comments, and the resulting backlash, likely closed doors that might otherwise have been open.
The AJ Lee Incident: A Case Study in Social Media Minefields
The specific criticism leveled at Riddle – his remarks about AJ Lee and her marriage – underscores the sensitivity surrounding personal lives, particularly in the wrestling world. The wrestling community is notoriously protective of its own, and attacks on family members or personal relationships are met with swift and severe condemnation. This incident serves as a cautionary tale: even seemingly offhand comments can trigger a firestorm of negative publicity. It’s a stark reminder that athletes are now public figures subject to intense scrutiny.
The Future of Athlete Conduct in Pro Wrestling
We’re entering an era where wrestling promotions will increasingly prioritize character and conduct. Expect to see more stringent clauses in contracts addressing social media behavior and public statements. Promotions may also invest more heavily in media training and public relations support for their talent, recognizing that managing an athlete’s brand is as important as honing their in-ring skills. The industry is learning that a talented wrestler with a toxic public persona is a liability, not an asset.
This isn’t simply about “cancel culture”; it’s about evolving expectations and the increasing power of fans to shape the narrative. Athletes who understand this shift and prioritize professionalism, respect, and authenticity will be best positioned for long-term success. The Matt Riddle situation, and the commentary surrounding it, is a pivotal moment, signaling a new era of accountability in professional wrestling. What steps will wrestlers take to navigate this evolving landscape and protect their brands?
