PINK OCTOBER: Shop In Dijon supports the League against cancer

The downtown business is dressed in pink throughout the month of October.

Human and Solidarity, the downtown business guided by Shop In Dijon, Federation of Traders and Craftsmen of Dijon, dresses in pink throughout the month of October to support the League against Cancer. Showcases, live painting, sales… So many actions to support the actions of La Ligue contre le Cancer and provide support to patients.

80 businesses dress in pink

For the second year of partnership, Shop In Dijon and La Ligue Contre le Cancer have set up “communication kits” sold to merchants who are members of the federation at a price of € 15. The objective is to highlight the color pink, symbol of the pink October action, in shops in Dijon.

Product sales for the benefit of La Ligue

Shop In Dijon launched in June its new website offering information on shops in the city center and also on the sale of products from traders and partners. On the occasion of pink October, Reine de Dijon pink mustard and pink soap from the Maison du Savon de Marseille (rue des Godrans), will be sold on the site, FLASH SALE section. All proceeds will be donated to La Ligue to support research and provide help to people with the disease in the department.

Live Painting – Agence Shop In Dijon

In collaboration with the artist PEGAZ, founding member of the Art Go collective, Shop In Dijon provides its windows for a live painting in connection with the cause. Surprise, the artist will present his work on Monday 4 and Tuesday 5 October on Shop In Dijon windows… from 2 pm, be there!

More information on the following sites:
Shop In Dijon –
The league –


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