Theale, UK – March 6, 2026 – PLAION and CI Games have announced a global physical distribution partnership for the highly anticipated dark fantasy action RPG, Lords of the Fallen II. This collaboration builds upon their successful work together on the original Lords of the Fallen, aiming to bring the sequel to a wider audience through robust retail channels.
Under the agreement, PLAION will manage the full scope of physical distribution and retail sales operations for Lords of the Fallen II across international markets. This includes logistics, trade marketing, and leveraging PLAION’s established retail presence to maximize visibility for the game. The partnership underscores the continued importance of physical media in the gaming landscape, even as digital distribution dominates.
Lords of the Fallen II, slated for release this year on PC, PlayStation 5, and Xbox Series X|S, promises a bolder and more brutal experience than its predecessor. The 2023 release of Lords of the Fallen has already garnered significant traction, selling over 2 million copies and attracting a player base exceeding 6 million “lampbearers” worldwide, according to CI Games.
The sequel will immerse players in an epic adventure across a shattered kingdom, featuring a fast-paced combat system and a unique mechanic allowing traversal between the living and the dead realms. This core gameplay element, combined with the promise of visceral combat and a dark fantasy setting, positions Lords of the Fallen II as a key title in the soulslike genre.
Strengthening the Distribution Network
Craig McNicol, CEO of PLAION Partners, emphasized the strength of the existing relationship between the two companies. “We have history with this franchise, and more importantly, we have trust,” he said. “The work our teams did together on Lords of the Fallen in 2023 demonstrated what a strong distribution partnership looks like in practice, and we are proud that CI Games has chosen to build on that trust for this next chapter.” He added that securing the distribution rights reinforces PLAION’s position as a leader in the gaming space.
Marek Tyminski, Co-Founder and CEO of CI Games, echoed this sentiment, stating, “PLAION has consistently proven to be a premier publishing partner with deep regional expertise. By partnering with them for the global physical release of Lords of the Fallen II, we are ensuring that our ambitious sequel receives the reach and visibility it merits across all major territories. We are confident in PLAION’s ability to drive strong physical sales performance and visibility for this highly anticipated title.”
Expanding Physical Presence in a Digital Age
This partnership comes at a time when the gaming industry is increasingly focused on digital distribution. However, physical sales remain a significant component of revenue for many titles, particularly in certain regions. According to data from the Entertainment Software Association, physical game sales still accounted for a substantial portion of overall revenue in 2024, demonstrating continued consumer demand for physical media. GamesMarket.global reports that this deal highlights PLAION’s commitment to supporting both digital and physical channels.
PLAION’s extensive international infrastructure and retail expertise will be crucial in ensuring Lords of the Fallen II reaches a broad audience. The company has a proven track record of successfully distributing games across various territories, and its strong relationships with retailers will be invaluable in maximizing sales.
What’s Next for Lords of the Fallen II?
With the distribution partnership solidified, CI Games and PLAION can now focus on the final stages of development and marketing for Lords of the Fallen II. The game is expected to deliver a defining dark fantasy experience, building upon the foundations laid by its predecessor. Players can anticipate a challenging and immersive adventure, with a focus on brutal combat and exploration of a vast and intricate world. The success of this partnership will likely influence future distribution strategies for both companies, potentially leading to further collaborations on other titles.
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