PlayStation 5, Sony’s new war machine

Despite the complications related to Covid, the console is marketed this Thursday in France.

In Tokyo, on November 10, an employee of the consumer electronic equipment brand Bic Camera proceeds to the shelving of the Sony PlayStation 5 and its games.
In Tokyo, on November 10, an employee of the consumer electronic equipment brand Bic Camera proceeds to the shelving of the Sony PlayStation 5 and its games. ISSEI KATO / REUTERS

Jim Ryan joined Sony Europe in 1994 and has seen all the console launches in the PlayStation range. “But this is by far the most extraordinary”, notes the one who in 2018 became the boss of the powerful video games division of the Japanese group. This Briton is thinking of the very strong consumer demand for the PlayStation 5, marketed this Thursday in Europe, a week after the United States and Japan: the launch stock has been reserved for months by fans of the brand. But it also evokes “This strange year 2020”, where the Covid-19 pandemic disrupted long-established plans at Sony.

“We had never done large-scale teleworking before, and we still had so much to do on the PlayStation 5… I really wondered if we were going to be able to release the console by the end of the year, Jim Ryan remembers. We quickly realized that it was. And we even managed to manufacture more units than for the PlayStation launch.

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