Poppy’s “Unravel” Signals a Broader Genre Collision – And What It Means for Music’s Future
The lines between pop, metal, and electronic music are dissolving faster than ever, and Poppy’s latest single, “Unravel,” isn’t just a song – it’s a case study. Released in 2025, the track’s dramatic shift from ethereal ballad to full-throated scream, coupled with the involvement of former Bring Me the Horizon member Jordan Fish, highlights a growing trend: artists actively dismantling genre expectations to reach wider audiences and explore new creative territories. This isn’t a niche experiment; it’s a potential blueprint for mainstream success.
The Rise of the Hybrid Artist
For years, artists have dabbled in genre-bending. But Poppy’s trajectory, and the success of peers like Halsey and Machine Gun Kelly, demonstrates a deliberate strategy. She’s not simply incorporating elements of other genres; she’s integrating them into her core sound. “Unravel” exemplifies this, showcasing a vulnerability in its opening moments before unleashing a raw energy that appeals to a completely different fanbase. This approach allows artists to tap into multiple communities simultaneously, fostering a more diverse and engaged audience.
This isn’t accidental. The music industry is increasingly data-driven, and algorithms reward artists who can appeal to a broad spectrum of listeners. Streaming services prioritize discoverability, and genre fluidity makes an artist more likely to appear on diverse playlists. As Billboard reports, playlisting remains a dominant force in music consumption, making genre versatility a key factor in visibility.
Jordan Fish’s Influence and the Producer as Curator
The involvement of Jordan Fish is particularly noteworthy. His work with Bring Me the Horizon established him as a master of blending heavy music with electronic elements and pop sensibilities. Fish isn’t just a producer; he’s a curator of sounds, capable of bridging the gap between disparate musical worlds. This trend – the rise of the producer as a key creative force – is accelerating. Producers are increasingly shaping the overall artistic vision, bringing their own unique perspectives and networks to the table.
Beyond “Unravel”: Poppy’s Collaborative Strategy
“Unravel” isn’t an isolated incident. Poppy’s 2024 releases – a Wham! cover, collaborations with Amy Lee (Evanescence) and Courtney LaPlante (Spiritbox), and a guest spot with BABYMETAL – demonstrate a calculated strategy of cross-pollination. These collaborations aren’t just about featuring popular artists; they’re about strategically aligning with communities outside her core fanbase. The Poppy brand is becoming synonymous with musical boundary-pushing.
This collaborative approach also addresses a growing demand for authenticity. Listeners are increasingly skeptical of manufactured pop stars. Collaborations with respected artists from different genres lend credibility and demonstrate a genuine passion for music. It’s a way of saying, “I’m not just trying to chase trends; I’m genuinely interested in exploring different sounds and connecting with different artists.”
The Future of Genre: Expect More Fragmentation and Fusion
The trend Poppy is embodying isn’t going away. In fact, it’s likely to accelerate. We can expect to see more artists actively dismantling genre conventions, embracing collaboration, and leveraging data to reach wider audiences. The very concept of “genre” may become increasingly irrelevant as artists prioritize creating unique sonic experiences over adhering to traditional classifications. The rise of AI-assisted music creation will likely further fuel this experimentation, allowing artists to explore even more unconventional sounds and textures.
The upcoming Linkin Park South American tour as support is another smart move. Linkin Park’s legacy bridges rock, electronic, and hip-hop, aligning perfectly with Poppy’s evolving sound and providing exposure to a massive, diverse audience. This isn’t just a tour stop; it’s a strategic positioning for future growth.
What are your predictions for the future of genre in music? Share your thoughts in the comments below!
