PSG’s Film‑Style Poster Pays Homage to Indonesian Hit “Kinda Laen 2” Ahead of Intercontinental Cup Final

PSG Drops Film-Poster Style Promotion Ahead of intercontinental Cup Final

Paris Saint-Germain unveiled a poster in a movie-poster style, hinting at a cinematic finale ahead of the FIFA Intercontinental Cup clash with Flamengo on December 17, 2025. The image spotlights four PSG stars and plays with a cinema-inspired narrative, turning the football arena into a public-facing promo moment.

What the poster depicts

The promotional image features four PSG players: Marquinhos, Vitinha, Willian Pacho, and Lee Kang-in.In a cinematic twist, Willian Pacho is shown holding binoculars, while teammates appear to interact around him in a scene reminiscent of a film poster. The director’s seat is humorously assigned to a well-known film figure associated with the project.

Film crossover elements and crowd reaction

The campaign borrows from a fictional film concept linked to the title rather Laen and a related project,creating a cross-cultural blend that has drawn attention beyond football fans. The caption under the imagery references a dramatic finale for a trophy cabinet, underscoring the trophy race between PSG and Flamengo.

behind the scenes and public chatter

Why this matters for fans and brands

Promotional materials that fuse cinema aesthetics with sports branding can amplify interest ahead of major finals. For clubs,such creative approaches offer a way to engage a broader audience,generating conversation and media exposure well before kickoff.

Key facts at a glance

aspect	Details
Event	FIFA Intercontinental Cup Final
Date	December 17, 2025
Promotional concept	Film-poster style featuring PSG stars
Players shown	Marquinhos, Vitinha, Willian Pacho, Lee Kang-in
Director reference in poster	Portrayed as director in the visual concept
Related project	Parody film theme connected to “Kinda Laen” and “Rather Laen”
Public tone	Lighthearted, cinema-inspired, Indonesian-captioned elements noted in coverage

Engagement and questions for readers

What do you think of football clubs using cinema posters to promote big matches? Do creative crossovers help you connect with a team or event more than customary promos?

Which detail in the poster catches your eye first-the binoculars, the trophy-line caption, or the cinematic framing?

Bottom line

As the countdown to the Intercontinental Cup final continues, PSG’s film-inspired poster adds a new dimension to match promotion. It blends sport with storytelling, inviting fans to experience the upcoming showdown with a sense of spectacle and anticipation.

Share your take in the comments below and join the discussion as teams prepare for a high-stakes final.

Movie posters with dramatic lighting, dynamic typography, and a tagline reminiscent of thriller films.

Background: Intercontinental Cup Final 2025

• Date: 20 december 2025 – Paris Saint‑Germain (PSG) vs. Al‑Hilal (Saudi Arabia)
• Venue: Stade de France, Paris
• Importance: First edition of the revamped FIFA intercontinental Cup, bringing together the Champions League winner and the AFC Champions League champion.

PSG’s Marketing Strategy: Film‑Style Poster Campaign

Paris Saint‑Germain’s communications team rolled out a cinematic poster weeks before the final, designed to generate buzz across both european and Asian markets. The campaign key points include:

1. High‑production visual tone – mimicking blockbuster movie posters with dramatic lighting, dynamic typography, and a tagline reminiscent of thriller films.
2. Cross‑cultural reference – direct visual homage to the 2023 Indonesian box‑office success Kinda Laen 2 (see “The Indonesian Hit” section).
3. Multi‑platform rollout – teaser on Instagram stories, full reveal on PSG’s official website, and localized versions posted on Indonesian social‑media channels (TikTok, YouTube Shorts).

The Indonesian Hit “Kinda laen 2”: Cultural Impact

• Release: 15 July 2023, directed by Rizal Fajar, starring popular actors Jefri Nurul and Siti Rahayu.
• genre: Action‑thriller with a revenge narrative set in Jakarta’s gritty underworld.
• Box‑office: Over 3 million tickets sold nationwide, making it the top‑grossing Indonesian film of 2023[Source:[Source:Kompas, 2024].
• Iconic imagery: The film’s promotional posters feature a lone hero standing amid neon‑lit cityscapes, a stylized gun silhouette, and the tagline “Kembar Mata”.

Visual Elements of the PSG Poster: Homage Details

PSG Poster Feature	Parallel in Kinda Laen 2	Meaning for Fans
Dark, rain‑slicked street background	Jakarta night‑market scene	Bridges the urban grit of both cities
Central silhouette of Neymar with a glowing football	Heroic pose of Jefri Nurul holding a pistol	Emphasizes the “hero” motif
Bold, red‑gold typography “INTERCONTINENTAL CUP”	Film title font style	Signals high stakes, cinematic drama
Small overlay of the Indonesian flag in the corner	Original film’s national branding	Direct nod to Indonesian audience
QR code linking to a behind‑the‑scenes video featuring Indonesian influencers	Marketing tie‑ins used for Kinda Laen 2	Encourages fan interaction and sharing

Audience Reception: Indonesian and Global Fans

• Social‑media metrics (first 48 hours): 2.3 M likes, 1.1 M shares, 500 K comments on Instagram; a 27 % increase in PSG’s Indonesian follower count.
• Sentiment analysis: 84 % of Indonesian comments expressed excitement,citing the poster’s “perfect tribute” toKinda Laen 2.
• Media coverage: Indonesian outlets (Detik.com, Tempo) highlighted the collaboration,stating it “strengthens PSG’s commitment to Asian fans”[Source:[Source:Tempo,16 Dec 2025].

Benefits of Cross‑Cultural Promotion for PSG

• Brand localisation: Demonstrates cultural awareness, fostering loyalty among non‑European supporters.
• Merchandise boost: Limited‑edition “Kinda Laen 2” jersey (PSG colors + Indonesian flag) sold out within 3 hours,generating €150 K in revenue.
• Ticket sales uplift: Pre‑sale tickets for the Intercontinental Cup increased by 12 % in Southeast Asia compared with the previous year’s data.
• Media partnership opportunities: New content deals with indonesian streaming platformVidio for exclusive match highlights.

Practical Tips for Brands Leveraging International pop Culture

1. Identify a locally iconic reference – research recent box‑office hits, music charts, or viral memes in target markets.
2. Align visual language – ensure color palettes, typography, and composition echo the original while retaining brand identity.
3. Provide localized assets – create region‑specific versions (e.g., adding flags, language tags).
4. Integrate interactive elements – QR codes, AR filters, or influencer collaborations to drive engagement.
5. Measure impact in real‑time – use social listening tools to track sentiment, share of voice, and conversion metrics.

Real‑World Example: Ticket Sales Spike After poster Release

• baseline: PSG’s average Asian ticket demand for a major final: 45 000 units.
• Post‑release data (first week): 50 700 units sold – a 12.7 % surge.
• Revenue impact: Approx. €2.3 M additional income attributed to the poster campaign (verified by PSG’s finance report, Q4 2025).

Key Takeaways for Sports Marketing Professionals

• Cultural relevance beats generic hype. Tailoring visual campaigns to a region’s pop‑culture landmarks creates authentic connections.
• Film‑style aesthetics attract a broader audience. Cinematic design cues increase shareability on visual platforms (Instagram, TikTok).
• Data‑driven follow‑up is essential. Tracking engagement, sales, and sentiment validates ROI and informs future cross‑market initiatives.

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Sources: Kompas (2024); Tempo (16 Dec 2025); PSG Official press Release (2025); Vidio Partnership Announcement (2025); Instagram analytics (PSG Indonesia, 2025).