Los Angeles-based studio Psyop has announced the appointment of Shannon Lewis as its new Global Director of New Business, effective immediately. The move signals a strategic push for growth and partnership development as the studio prepares for an ambitious period in 2026. Lewis brings over 15 years of experience in building creative partnerships and shaping the trajectory of companies within the production industry.
Lewis will be responsible for leading global growth, sales, and partnership strategies for Psyop, a studio known for its work in animation, live action, and mixed media. Her appointment comes as Psyop Media Group, under CEO Matt Hunnicutt, is building a new creative ecosystem, signaling a significant next chapter for the company. The role is designed to match clients with the right talent to address their creative needs, according to Psyop leadership.
From Passion Pictures to Psyop: A Proven Track Record
Prior to joining Psyop, Lewis spent more than 15 years at Passion Pictures, where she played a key role in shaping the company’s U.S. New business efforts and creative direction. Throughout her career, she has been instrumental in securing and supporting innovative, culture-forward work. Her portfolio includes several award-winning and highly acclaimed campaigns, demonstrating a consistent ability to deliver impactful creative solutions.
Lewis’s credits include Apple’s Emmy-winning “Fuzzy Feeling” commercial, recognized as the commercial of the year. She also contributed to the Cinnamon Toast Crunch “Must Cinnadust” campaign and the NBA’s “The Gift of Game” project. She collaborated with Riot Games on projects like the “Jinx” music video, showcasing her ability to pair bold creative concepts with lasting client relationships.
A Collaborative Approach to Creative Partnerships
Sandra Nam, Chief Strategy Officer at Psyop Media Group, highlighted Lewis’s unique ability to connect clients with the ideal creative talent. “Shannon has an incredible instinct for matching clients with the right talent to solve their creative needs which makes her the perfect leader to shape where Psyop goes next and how we get there,” Nam said. Lewis is known for her collaborative and intuitive approach, acting as a true creative partner throughout the project lifecycle, from initial concept to final execution.
Her focus centers on building trust and fostering an environment where ambitious work can thrive, prioritizing long-term relationships over short-term gains. This emphasis on collaboration and strategic thinking is expected to be a key asset as Psyop expands its capabilities and pursues new opportunities.
Psyop is located at 4203 Redwood Ave in Los Angeles, California 90066 and can be reached at 310-577-9100, according to the Chamber of Commerce listing.
Shannon Lewis maintains an active presence on social media, including Instagram, where she shares updates on her work and industry insights.
As Psyop embarks on this new chapter, Lewis’s leadership is expected to be instrumental in driving growth and solidifying the studio’s position as a leading force in the creative production landscape. The appointment underscores Psyop’s commitment to innovation and its dedication to forging strong, collaborative partnerships with clients.
The industry will be watching to spot how Lewis leverages her extensive experience and network to shape Psyop’s future direction and contribute to its continued success. Her focus on building lasting client relationships and fostering a collaborative creative environment positions Psyop for sustained growth in a rapidly evolving market.
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