Quebec City Mayor Bruno Marchand is responding to a public apology from real estate agent Simon Laberge following the release of a video containing inflammatory remarks. The controversy centers on Laberge’s criticism of the mayor and the city’s planned tramway project, which he characterized in strongly negative terms on social media.
Laberge, affiliated with Via Capitale, initially posted a video on Facebook, TikTok, and Instagram inviting clients dissatisfied with the mayor’s policies – specifically, the tramway and associated taxes – to contact his firm. The video sparked immediate backlash, prompting both a complaint from Marchand and a swift response from Via Capitale, which condemned the agent’s statements. The core of the dispute revolves around Laberge’s use of the phrase “malade mental” (sick individual) when referring to the mayor, a statement that drew widespread condemnation.
The initial video, approximately 45 seconds in length, also expressed skepticism about the feasibility of the tramway project, questioning whether the city would have sufficient ridership or funding to complete it. Laberge claimed the project would necessitate the removal of up to 20,000 trees, a figure disputed by city officials who estimate the number to be around 1,500. He also criticized the city’s decision to begin cutting down trees along the proposed tramway route, questioning the project’s long-term viability.
Via Capitale quickly distanced itself from Laberge’s comments, issuing a statement that the views expressed were personal and did not reflect the company’s values. The brokerage demanded a public apology from Laberge, and subsequently removed the video from its platforms. Radio-Canada reported that Via Capitale communicated directly with Laberge regarding the matter.
Laberge Issues Apology, Proposes Debate
On Monday, March 16, 2026, Laberge issued a public apology to Mayor Marchand, according to Journal de Québec. He also extended an invitation to the mayor for a public debate on the tramway project, suggesting a discussion on a local radio station. The apology came after Mayor Marchand filed a formal complaint with Via Capitale regarding Laberge’s conduct.
Despite the apology, Mayor Marchand stated he had not yet received direct communication from Laberge as of Monday, TVA Nouvelles reported. The mayor initially filed a complaint on Wednesday, March 12, 2026, deeming Laberge’s remarks “hateful and defamatory.” Le Soleil detailed the city’s response, stating the cabinet of Bruno Marchand found the comments “unacceptable and concerning.”
Legal Action and Broader Context
The situation highlights the increasing intersection of social media and public discourse, particularly in the context of local politics. Laberge, known for his active presence on social media with hundreds of videos across multiple platforms, has frequently voiced his opposition to the tramway project. His criticisms have extended to questioning the project’s cost and potential impact on the city’s infrastructure. The controversy also raises questions about the responsibilities of real estate agents when expressing political opinions publicly, especially when those opinions potentially disparage public officials.
Via Capitale’s response underscores the company’s desire to maintain a professional image and distance itself from potentially damaging rhetoric. The brokerage emphasized that its members are expected to conduct themselves with respect and professionalism in all public communications. The incident serves as a reminder of the potential legal ramifications of defamatory statements, as Mayor Marchand’s complaint suggests.
The next step will likely involve a response from Mayor Marchand to Laberge’s apology and invitation to debate. It remains to be seen whether the two will engage in a public discussion about the tramway project and the issues that sparked this controversy. The outcome of this situation could set a precedent for how public figures and professionals navigate the complexities of social media and political expression in Quebec City.
What are your thoughts on the intersection of social media and local politics? Share your opinions in the comments below.
