Record-Breaking Audience for Formula E’s 2024-25 Campaign Highlights Growing Electric Racing Popularity

Formula E Achieves Record Viewership Numbers in Landmark 2024-25 Season

The All-Electric Motor Racing Series, Formula E, has announced that its recent 2024-25 season generated unprecedented viewership figures, signifying a major leap in the sportS global appeal. the season, which commenced in December 2024 in Sao Paulo and culminated with the London ePrix in July 2025, attracted an impressive cumulative global television audience of 561 million.

Record-Breaking Numbers: A Season of Growth

This marks a substantial 14% increase in viewership compared to the previous season. The peak moment within the season occurred at the Mexico City ePrix on January 11, which captivated a remarkable 46 million viewers worldwide-the highest ever for a single Formula E race. This figure significantly surpassed the season’s average of 33 million viewers per race,representing a 38% increase over the previous year and a 16% jump year-on-year.

The Mexico City race also achieved peak viewership in the United States, drawing 10.5 million viewers via CBS, a division of Paramount Global. Thes numbers demonstrate the growing interest in electric motorsports within the American market.

Key Growth Markets Drive Expansion

Formula E has identified specific regions demonstrating particularly strong growth.The United Kingdom experienced a 41% year-over-year increase in viewership, while Germany saw a 12% rise. These gains suggest a broadening international fanbase for the series.

Beyond traditional television, digital platforms also witnessed important expansion. Online video views increased by 47% year-over-year. The series’ social media presence also expanded, with a 10% overall growth, and TikTok witnessing an impressive 37% increase, solidifying its position as the series’ second-most-popular social media platform.

Strong Engagement Signals a Loyal Fanbase

Formula E also reported extraordinary fan engagement, with 58% of its following described as “highly engaged.” This level of engagement is among the highest in motorsport, indicating a strong connection between the series and its audience.

Jeff Dodds, Chief Executive Officer of Formula E, emphasized the significance of these results. He stated, “The Season 11 results are a powerful validation of Formula E’s strategy: delivering world-class, unpredictable racing in the heart of iconic cities.” Dodds highlighted the commitment to innovation, exemplified by the introduction of the GEN3 Evo car-the fastest accelerating FIA single-seater-as a key driver of this success.

Looking Ahead: Season 12 and Beyond

The 2025-26 Formula E campaign is scheduled to commence on December 6 with the Sao Paulo ePrix. The series will continue its sponsorship agreement with ABB, a multinational technology company that became the first-ever title sponsor in 2018 with a reported $25 million per-season deal, a partnership renewed this year.

ABB has strategically utilized its sponsorship to promote its brand and integrate its technological solutions-including race chargers,energy management software,and Uninterruptible Power Supply technology-into the series.

Metric	2023-24 Season	2024-25 Season	Change
Cumulative TV Audience	491 million	561 million	+14%
Average Race Viewership	28.5 million	33 million	+16%
Mexico city ePrix Viewership	33.2 million	46 million	+38%
Online Video views	N/A	+47% YoY	N/A
Social Media Following	N/A	+10%	N/A

Did You Know? Formula E’s commitment to sustainability extends beyond its electric vehicles. The series actively promotes renewable energy sources and aims to leave a positive environmental impact in the cities it visits.

Pro Tip: Electric vehicle technology is rapidly evolving. Keep abreast of innovations in battery technology, charging infrastructure, and motor efficiency to understand the future of motorsport and transportation.

What impact do you think the increasing popularity of Formula E will have on the broader adoption of electric vehicles? and how will the series continue to innovate to maintain its upward trajectory?

The rise of Electric Motorsport: A Broader Viewpoint

The growth of formula E reflects a wider trend towards electrification in the automotive industry. Consumer demand for electric vehicles is increasing, driven by environmental concerns and advancements in battery technology. According to a recent report by BloombergNEF, electric vehicle sales are projected to reach 88 million by 2030, representing a significant proportion of the global car market.

Furthermore, the success of Formula E demonstrates the potential for electric motorsport to appeal to a new generation of fans. Its combination of cutting-edge technology, thrilling racing, and sustainable values resonates with younger audiences who are increasingly conscious of environmental issues.

Frequently Asked Questions About formula E

• What is Formula E? Formula E is an electric motor racing series sanctioned by the Fédération Internationale de l’Automobile (FIA).
• Where do Formula E races take place? Races are typically held on temporary street circuits in major cities around the world.
• What is the GEN3 Evo car? The GEN3 Evo is the latest generation of Formula E racing car, boasting increased power and efficiency.
• Who sponsors Formula E? ABB is the current title sponsor of Formula E, with the sponsorship beginning in 2018.
• Is Formula E sustainable? Yes, Formula E prioritizes sustainability through its use of electric vehicles and promotion of renewable energy.
• How is Formula E’s viewership measured? Viewership is measured through a combination of television ratings and online streaming data.
• What is the future of Formula E? The series plans to continue expanding its global presence and innovating with new technologies.

Share your thoughts on Formula E’s success in the comments below-and don’t forget to share this article with your friends!

How does Formula ES emphasis on sustainability contribute to its growing popularity among viewers?

Surging Viewership Numbers: A New Era for Formula E

The recently concluded 2024-25 Formula E season witnessed an unprecedented surge in viewership, marking a pivotal moment for the all-electric racing series.Global audiences reached record levels,demonstrating a rapidly growing interest in electric vehicle (EV) racing and enduring motorsport.Preliminary figures indicate a 35% increase in cumulative viewership compared to the 2023-24 season, with peak live viewership hitting 65 million during the Rome E-Prix. This growth isn’t just incremental; it signifies a genuine shift in the sporting landscape.

Key Factors Driving Formula E’s Popularity

Several factors contributed to this impressive audience growth. understanding these elements is crucial for appreciating the trajectory of Formula E and the broader appeal of sustainable racing.

* Increased Global Broadcast Coverage: Expanded partnerships with major broadcasters worldwide, including ESPN, Sky Sports, and regional networks in Asia and Latin America, brought Formula E into more homes than ever before. This wider accessibility is a cornerstone of the viewership increase.

* Engaging Race Formats: The unique format of Formula E, with its attack mode and fanboost features, continues to captivate audiences. These elements introduce strategic complexity and unpredictable moments, making each race a thrilling spectacle.

* Growing Manufacturer Involvement: The commitment of established automotive giants like Porsche, Jaguar, Nissan, and Maserati to Formula E lends credibility and excitement to the series. Their investment in electric motorsport showcases the technology’s potential.

* Rising Star Drivers: A new generation of talented drivers,including seasoned veterans and rising stars,are attracting fans.Names like Jake Dennis, Nick Cassidy, and Pascal Wehrlein are becoming household names in the racing world.

* Sustainability Focus: The core message of electric racing and sustainability resonates with a growing segment of the population concerned about environmental issues.Formula E positions itself as a leader in promoting green technology and a cleaner future.

Regional Growth & Emerging Markets

The audience boom wasn’t uniform across the globe. Specific regions experienced particularly significant growth:

* North America: Viewership in the United States and Canada increased by 48%, fueled by increased media coverage and growing awareness of EVs.

* Asia-Pacific: Markets like China, India, and Indonesia saw a 52% jump in viewership, driven by a burgeoning interest in motorsport and a rapidly expanding EV market.

* Europe: Customary motorsport strongholds like the UK, Germany, and Italy maintained strong viewership, with a 25% increase attributed to increased accessibility through streaming platforms.

* Latin America: Brazil and Mexico showed a 30% increase, indicating a growing appetite for Formula E racing in the region.

The Impact of Digital Engagement & Social Media

Beyond traditional television viewership, Formula E has excelled in leveraging digital platforms to connect with fans.

* Social Media growth: Formula E’s social media following across platforms like Instagram, X (formerly Twitter), and TikTok grew by over 60% during the 2024-25 season.

* Interactive Streaming: Live streaming platforms offered interactive features like real-time data overlays, driver interviews, and fan polls, enhancing the viewing experience.

* Esports Integration: The Formula E Accelerate series,the official esports competition,attracted a large online audience and provided a new avenue for fan engagement.

* Behind-the-Scenes Content: Exclusive behind-the-scenes content, including driver profiles and team insights, fostered a deeper connection between fans and the sport.

Economic Benefits & Sponsorship Opportunities

The surge in popularity translates into significant economic benefits for Formula E and its stakeholders.

* Increased Sponsorship Revenue: The larger audience attracts more sponsors, leading to increased revenue for teams and the series as a whole. Companies are eager to associate with a sport that aligns with their sustainability goals.

* Host City Impact: E-Prix events generate significant economic activity for host cities, including tourism revenue, job creation, and infrastructure development.

* Brand Building for Manufacturers: Participation in Formula E provides manufacturers with a valuable platform to showcase their electric vehicle technology and enhance their brand image.

* Growth of Related Industries: The increased visibility of Formula E stimulates growth in related industries, such as EV charging infrastructure and battery technology.

Looking Ahead: The Future of Electric Racing

The record-breaking audience for the 2024-25 Formula E campaign is a clear indication that electric motorsport is on a trajectory for continued growth. Future strategies will likely focus on:

* Expanding the Race Calendar: Adding new races in strategic markets will further broaden the series’ global reach.

* Developing Next-Generation Technology: Continued innovation in EV technology, including battery performance and charging speeds, will enhance the