Reliance’s new Guwahati plant will provide employment to 1,300 youth: Assam CM

reliance Consumer Products Opens New Plant in Assam, Generating 1,300 Jobs

Guwahati, Assam – Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries Limited, has inaugurated a new bottling plant in Guwahati, Assam. This state-of-the-art facility, developed in partnership with local company Jericho, will produce a range of popular beverages, including Campa Cola, Campa Orange, Campa Lemon, Power Up, and packaged drinking water under the Independence and Sure Water brands.

Chief Minister of Assam, Himanta Biswa Sarma, officially opened the plant on Saturday, highlighting its meaning in contributing to the region’s industrial and economic growth. “Common peopel can purchase Campa’s products at a very affordable price.That is one of the big advantages with Campa Cola. while they are giving at an affordable price, they are not compromising with the quality, which is at par with other global standards,” said Sarma during the event.

Boosting Local Economy and Employment

This new plant, spanning over 6 lakh sq.ft., is among the largest beverage manufacturing units in the Northeast. With an initial production capacity of over 10 crore litres for carbonated soft drinks and nearly 18 crore litres for packaged drinking water, it is indeed expected to significantly enhance the availability of beverages to meet growing consumer demand.

The most promising aspect of this project is its potential to create employment opportunities. “I believe that this brand will grow from strength to strength and will have an possibility to expand more. I wish all the best to Reliance Consumer Products Limited,and also to Jericho. Let this journey be a very successful one and create a lot of job opportunities for the people of Assam. And let this journey also reflect that an Indian brand can compete with a global brand,” added Sarma. The plant will directly create 1,300 jobs for youth in the state, positively impacting local families and communities.

Campa’s Comeback and Market Expansion

The launch of this new plant signifies RCPL’s commitment to strengthening Campa’s presence in the Northeast and beyond. While initially catering to consumer demand in Assam, Northeast India, and North Bengal, the facility has the flexibility to supply other markets based on demand. The institution’s strategic decision to manufacture in Assam showcases their dedication to empowering local economies and building a strong manufacturing base in the region.

With an optimized SKU mix, the plant ensures a diverse range of beverages and pack sizes to meet varied consumer preferences. This strategic move by RCPL reinforces its commitment to providing high-quality beverages to Indian consumers while solidifying its position as a key player in the beverage market.

A New Era for Indian Beverages

This advancement marks a notable step forward in the Indian beverage industry, highlighting the growth potential of aspiring domestic brands and their dedication to providing affordable, high-quality products. The success of RCPL’s Guwahati plant serves as a blueprint for other companies looking to invest in regional manufacturing hubs and expand their footprint across India.

As consumer demand for innovative and diverse beverage options continues to rise, the future looks promising for brands like Campa, further solidifying their place in the hearts and homes of Indian consumers.

How will this plant’s focus on local sourcing and manufacturing impact the livelihoods of farmers and suppliers in the Assam region?

Empowering Local Economies: A Conversation with RCPL’s Managing Director on the New Assam Plant

Mr. Amit Verma, Managing Director of Reliance Consumer Products Limited

Mr. Abhijit Das, CEO of Jericho Beverages Pvt. Ltd.

archyde: Mr. Verma, Mr. Das,welcome to Archyde. Let’s dive right in. Could you share your thoughts on the significance of this new plant in guwahati for the Northeast region?

Mr.Amit Verma: Thank you. The Guwahati plant is a significant milestone for RCPL and the broader beverage industry. It’s our largest manufacturing unit in the Northeast, and its strategic location will not only meet local demand but also cater to the expanding markets in the region and beyond.

Mr. abhijit Das: Absolutely. This plant is a testament to our commitment to empowering local economies.we’re proud to create job opportunities and contribute to the state’s economic growth while providing quality beverages to consumers.

Archyde: Speaking of job creation, the plant is set to generate 1,300 new jobs. How does that impact the local community?

Mr. Das: The job creation is indeed one of the most impactful aspects of this project. These jobs will directly benefit local youth and families, providing them with a stable income and opportunities for career growth. It’s our way of giving back to the community that has embraced our brand.

Mr. Verma: We’re committed to training and upskilling our employees to ensure they have a fulfilling career with us. We believe in nurturing local talent to drive our operations forward.

Archyde: This plant marks aificant expansion for Campa, which has mainly been a presence in the South.What drove this expansion into the Northeast?

Mr. Verma: Campa’s growth strategy involves expanding our footprint across India to meet diverse consumer needs. the Northeast is a growing market with its unique tastes and preferences. By manufacturing locally, we can serve this market better, provide fresher products, and support the region’s growth.

archyde: Lastly, a thought-provoking question for our readers: How do you see this regional expansion contributing to the growth and diversification of the Indian beverage industry?

Mr. Das: We believe this expansion will encourage more beverage companies to invest in regional manufacturing hubs. By doing so,they can contribute to local economies,promote regional development,and cater to the diverse tastes of Indian consumers. This, in turn, will lead to a more innovative and robust beverage industry.

Mr. Verma: We’re excited about the future of the indian beverage industry. We’re confident that brands like Campa, driven by our commitment to quality and affordability, will continue to thrive and make a meaningful impact on consumers’ lives.